{"id":1859,"date":"2021-12-08T12:59:29","date_gmt":"2021-12-08T11:59:29","guid":{"rendered":"https:\/\/techleap-design.nl\/techleap\/?p=1859"},"modified":"2023-12-21T15:54:08","modified_gmt":"2023-12-21T14:54:08","slug":"scaling-your-healthtech-business-to-the-us-here-s-how-you-can-make-it-a-success","status":"publish","type":"post","link":"https:\/\/techleap.nl\/blog\/scaling-your-healthtech-business-to-the-us-here-s-how-you-can-make-it-a-success\/","title":{"rendered":"Scaling your healthtech business to the US: here\u2019s how you can make it a success"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-18hdufo-42582efc04ccaefb3e7a9c2d25e0749d\">\n.avia-section.av-18hdufo-42582efc04ccaefb3e7a9c2d25e0749d{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='header-blog'  class='avia-section av-18hdufo-42582efc04ccaefb3e7a9c2d25e0749d alternate_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1859'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-15qnqwk-dc06b6b044d63f8eb332b8f505120424 sc-av_one_half av-equal-height-column-flextable'><div  class='flex_column av-15qnqwk-dc06b6b044d63f8eb332b8f505120424 av_one_half  avia-builder-el-1  el_before_av_one_half  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-middle  '     ><p><div  class='av-post-metadata-container av-lnn9f1fp-69151425c826b80354119fb8bbeb6e5d av-metadata-container-align-left  avia-builder-el-2  el_before_av_heading  avia-builder-el-first  av-metadata-container-1'><div class='av-post-metadata-container-inner'><span class=\"av-post-metadata-content av-post-metadata-meta-content\"><span class=\"av-post-metadata-content av-post-metadata-published\"><span class=\"av-post-metadata-published-date\" >December 8, 2021<\/span><\/span><\/span><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-117j6v8-6b755d6b1088e39c5435f908491fea4a\">\n#top .av-special-heading.av-117j6v8-6b755d6b1088e39c5435f908491fea4a{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-117j6v8-6b755d6b1088e39c5435f908491fea4a .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-117j6v8-6b755d6b1088e39c5435f908491fea4a .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-117j6v8-6b755d6b1088e39c5435f908491fea4a av-special-heading-h1 blockquote modern-quote  avia-builder-el-3  el_after_av_post_metadata  avia-builder-el-last '><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >Scaling your healthtech business to the US: here\u2019s how you can make it a success<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/p><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-y8liwk-e0bbfca7a2272ea72a954823c9f13cd1 av_one_half  avia-builder-el-4  el_after_av_one_half  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-middle  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-vvsyxg-328f6c74060c9ef315627ea20830d145\">\n.avia-image-container.av-vvsyxg-328f6c74060c9ef315627ea20830d145 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-vvsyxg-328f6c74060c9ef315627ea20830d145 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-vvsyxg-328f6c74060c9ef315627ea20830d145 av-styling- avia-align-center  avia-builder-el-5  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1865 avia-img-lazy-loading-not-1865 avia_image ' src=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/10\/Go-global-us-health-session.webp\" alt='Go global us health session by Techleap' title='Go global us health session'  height=\"534\" width=\"800\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/10\/Go-global-us-health-session.webp 800w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/10\/Go-global-us-health-session-300x200.webp 300w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/10\/Go-global-us-health-session-768x513.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-u4ty9w-fa2cf5077c88f5a8f1e92e8be0ee90ad\">\n.avia-section.av-u4ty9w-fa2cf5077c88f5a8f1e92e8be0ee90ad{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='content-blog'  class='avia-section av-u4ty9w-fa2cf5077c88f5a8f1e92e8be0ee90ad alternate_color avia-section-default avia-no-border-styling  avia-builder-el-6  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1859'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-ebt51i-4f440a00fa24255559a6dcddd145f958 av_one_full  avia-builder-el-7  el_before_av_hr  avia-builder-el-first  first flex_column_div  '     ><section  class='av_textblock_section av-qfwabo-920b345d2950d894dc589a99cad469ec '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"modular-text section\" data-section=\"\">\n<div class=\"c\">\n<div>\n<h4 class=\"opening-text\">Expanding to a new market tends to be a laborious process, especially when you operate in a highly regulated and a rather inflexible-to-change industry, such as Healthtech. As part of our Healthtech initiatives, Techleap.nl has recently launched the GoGlobal US Health programme, meant to provide healthtech founders with the ins and outs of what it takes to win the US market as well as connect them to relevant contacts to help them accelerate the scaleups\u2019 expansion efforts.<\/h4>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7nvxy-dad4d604514394f7dd2e82465ba1f8a8\">\n#top .hr.hr-invisible.av-7nvxy-dad4d604514394f7dd2e82465ba1f8a8{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-7nvxy-dad4d604514394f7dd2e82465ba1f8a8 hr-invisible  avia-builder-el-9  el_after_av_one_full  el_before_av_sidebar '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='avia-builder-widget-area clearfix  avia-builder-el-10  el_after_av_hr  el_before_av_hr '><div id=\"avia_auto_toc-2\" class=\"widget clearfix avia-widget-container avia_auto_toc avia_no_block_preview\"><div class=\"avia-preview-headline\">techleap Table of Contents<\/div><div class=\"avia-preview-info\">Title: <\/div><div class=\"avia-preview-in-front\">Table can only be rendered in frontend.<\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-36hws3-ce4221ec22eb45afde95c44826dc7e10\">\n#top .hr.hr-invisible.av-36hws3-ce4221ec22eb45afde95c44826dc7e10{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-36hws3-ce4221ec22eb45afde95c44826dc7e10 hr-invisible  avia-builder-el-11  el_after_av_sidebar  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-dtxrq-b6ac7c56ec6719803c1c318238fa544f av_one_full  avia-builder-el-12  el_after_av_hr  avia-builder-el-last  first flex_column_div  '     ><section  class='av_textblock_section av-22dak6-a2df5b19bfa48c19e50209c3d3edb75e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"modular-text section\" data-section=\"\">\n<div class=\"c\">\n<div class=\"modular-text section\" data-section=\"\">\n<div class=\"c\">\n<p><strong>Overview:<\/strong><\/p>\n<ul>\n<li>Which geographical areas of the US should I target?<\/li>\n<li>How do I get US VCs on board?<\/li>\n<li>What commercial strategy should I adopt with my solution?<\/li>\n<\/ul>\n<p>These were some of the questions addressed by founders during the GoGlobal US Health launch event. Did you miss the event? No worries! In this article, you\u2019ll find our detailed summary of the core takeaways of the Q&amp;A session with <a href=\"https:\/\/www.linkedin.com\/in\/jamesheywood\/\" target=\"_blank\" rel=\"noopener\">Jamie Heywood<\/a>, moderated by\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/sfisher711\/\" target=\"_blank\" rel=\"noopener\">Sarah van Hellenberg Hubar-Fisher<\/a>, as well as of the in-depth breakout sessions with\u00a0internationalisation experts such as\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/cwillemhouck\/\" target=\"_blank\" rel=\"noopener\">Willem Houck<\/a>,\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/hansconstandt\/\" target=\"_blank\" rel=\"noopener\">Hans Constandt<\/a>, and\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/clarkdl\/\" target=\"_blank\" rel=\"noopener\">Dan Clark<\/a>. Those discussions were further grouped by topics such as: hiring, securing investment, outlining a market-entry strategy, overcoming regulatory hurdles.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mlnk3-465672efd27bd24194b38010701bc0e2\">\n.avia-section.av-mlnk3-465672efd27bd24194b38010701bc0e2{\nbackground-color:#e3e3e3;\nbackground-image:unset;\n}\n<\/style>\n<div id='quote-section'  class='avia-section av-mlnk3-465672efd27bd24194b38010701bc0e2 alternate_color avia-section-large avia-no-border-styling  avia-builder-el-14  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1859'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-49vqg3-512c7af067636764988a93532f0bdcd7 sc-av_one_half av-equal-height-column-flextable'><div  class='flex_column av-49vqg3-512c7af067636764988a93532f0bdcd7 av_one_half  avia-builder-el-15  el_before_av_one_half  avia-builder-el-first  first no_margin flex_column_table_cell av-equal-height-column av-align-top  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lnn98fmd-790ecc0efc984cde45e7f8c02b8a8ebc\">\n.avia-image-container.av-lnn98fmd-790ecc0efc984cde45e7f8c02b8a8ebc img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lnn98fmd-790ecc0efc984cde45e7f8c02b8a8ebc .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lnn98fmd-790ecc0efc984cde45e7f8c02b8a8ebc av-styling-no-styling avia-align-center  avia-builder-el-16  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1871 avia-img-lazy-loading-not-1871 avia_image ' src=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/10\/Keynote-speaker-Jamie-Heywood-Founder-of-Alden-Scientific-500x500.png\" alt='Keynote speaker Jamie Heywood ( Founder of Alden Scientific)' title='Keynote speaker Jamie Heywood ( Founder of Alden Scientific)'  height=\"500\" width=\"500\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/10\/Keynote-speaker-Jamie-Heywood-Founder-of-Alden-Scientific-500x500.png 500w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/10\/Keynote-speaker-Jamie-Heywood-Founder-of-Alden-Scientific-300x300.png 300w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/10\/Keynote-speaker-Jamie-Heywood-Founder-of-Alden-Scientific-1030x1030.png 1030w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/10\/Keynote-speaker-Jamie-Heywood-Founder-of-Alden-Scientific-80x80.png 80w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/10\/Keynote-speaker-Jamie-Heywood-Founder-of-Alden-Scientific-768x768.png 768w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/10\/Keynote-speaker-Jamie-Heywood-Founder-of-Alden-Scientific-1020x1020.png 1020w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/10\/Keynote-speaker-Jamie-Heywood-Founder-of-Alden-Scientific.png 1080w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3as8c3-ef6b20f94c8f93d20b7781489dc0436e\">\n.flex_column.av-3as8c3-ef6b20f94c8f93d20b7781489dc0436e{\npadding:30px 40px 40px 90px;\n}\n<\/style>\n<div  class='flex_column av-3as8c3-ef6b20f94c8f93d20b7781489dc0436e av_one_half  avia-builder-el-17  el_after_av_one_half  avia-builder-el-last  no_margin flex_column_table_cell av-equal-height-column av-align-top  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lnn98ya2-665c5f79bae36204a142153f4a84fab9\">\n#top .av-special-heading.av-lnn98ya2-665c5f79bae36204a142153f4a84fab9{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lnn98ya2-665c5f79bae36204a142153f4a84fab9 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lnn98ya2-665c5f79bae36204a142153f4a84fab9 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lnn98ya2-665c5f79bae36204a142153f4a84fab9 av-special-heading-h4 blockquote modern-quote  avia-builder-el-18  el_before_av_textblock  avia-builder-el-first  quotation'><h4 class='av-special-heading-tag'  itemprop=\"headline\"  >A common element in all serial entrepreneurs is that they have no memory for pain &#8211; please come to the USA as we need a lot of help!<\/h4><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-lnn998at-282e752e371fc4bc58840075785317d8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock quote-bottom'  itemprop=\"text\" ><p><span style=\"font-family: maison-mono;color: #ff8000\">Jamie Heywood, Founder of Alden Scientific<\/span><\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4qxl7n-ccf686e605f1b879d953c48102be6c8b\">\n.avia-section.av-4qxl7n-ccf686e605f1b879d953c48102be6c8b{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='content-blog'  class='avia-section av-4qxl7n-ccf686e605f1b879d953c48102be6c8b alternate_color avia-section-default avia-no-border-styling  avia-builder-el-20  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1859'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-lnn23oeh-5db7a9f39c9d580cdc573a6c1a794fa2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"modular-text section\" data-section=\"\">\n<div class=\"c\">\n<div class=\"modular-text section\" data-section=\"\">\n<div class=\"c\">\n<div class=\"modular-text section\" data-section=\"What makes a healthtech founder successful?\">\n<div class=\"c\">\n<h3 style=\"text-align: left\">What makes a healthtech founder successful?<\/h3>\n<div>\n<p><b>Jamie Heywood\u00a0<\/b>&#8211; \u201cThere are essentially two classes of mistakes that I\u2019ve made as an entrepreneur: strategic and execution mistakes. I think to be successful in healthcare, you really need to commit to what you believe is your strategic point of success. And a lot of companies tend to alter their core values as they try to generate revenue. So they start working on solutions they don\u2019t really believe in, just to be profitable.<\/p>\n<p>One of my strategic mistakes involved shortening the product development cycle in the interest of meeting our revenue objective. And then you\u2019re stuck in this process because your efforts are not in line with your core value proposition.\u00a0<b>So trust your core value proposition and stick to it.<\/b><\/p>\n<p style=\"text-align: left\">On the execution side,<b>\u00a0my greatest mistake was to not benchmark what success is for the team<\/b>. I made the mistake of telling the team\u00a0<i>what I want to do<\/i>\u00a0instead of\u00a0<i>what I want to achieve<\/i>, i.e. the objective I want to hit with this project.<\/p>\n<p style=\"text-align: left\">In the marketplace, you understand\u00a0your solutions&#8217; strengths\u00a0and weaknesses better than your customer and you have more interest in making sure it addresses their needs.\u00a0\u00a0<strong>So\u00a0<\/strong><strong>focus on what your customers\u2019 problem actually is, and not what they tell you their problem is.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9vv1f7-eb65ac12c242b6638d1a93a61d920a8a\">\n#top .hr.hr-invisible.av-9vv1f7-eb65ac12c242b6638d1a93a61d920a8a{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-9vv1f7-eb65ac12c242b6638d1a93a61d920a8a hr-invisible  avia-builder-el-22  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lnn2cmo4-55b16ba4e2dccb5c6d642463275bcebc\">\n.avia-image-container.av-lnn2cmo4-55b16ba4e2dccb5c6d642463275bcebc img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lnn2cmo4-55b16ba4e2dccb5c6d642463275bcebc .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lnn2cmo4-55b16ba4e2dccb5c6d642463275bcebc av-styling- avia-align-center  avia-builder-el-23  el_after_av_hr  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1867 avia-img-lazy-loading-not-1867 avia_image ' src=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/10\/Jamie-Heywood-during-the-Go-Global-US-Health-session.webp\" alt='Jamie Heywood during the Go Global US Health session' title='Jamie Heywood during the Go Global US Health session'  height=\"534\" width=\"800\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/10\/Jamie-Heywood-during-the-Go-Global-US-Health-session.webp 800w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/10\/Jamie-Heywood-during-the-Go-Global-US-Health-session-300x200.webp 300w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/10\/Jamie-Heywood-during-the-Go-Global-US-Health-session-768x513.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/div><\/div>\n<section  class='av_textblock_section av-lnn2djy5-04dbe1b881b24c3c8dc64ebc0490bac4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"modular-text section\" data-section=\"\">\n<div class=\"c\">\n<div class=\"modular-text section\" data-section=\"\">\n<div class=\"c\">\n<div class=\"modular-text section\" data-section=\"What makes a healthtech founder successful?\">\n<div class=\"c\">\n<h3 style=\"text-align: left\">Finding the most attractive geographical location for your product in the US market<\/h3>\n<div>\n<p>Next,\u00a0<b>Jamie Heywood\u00a0<\/b>points out the difficulty of breaking down the US healthtech opportunities geographically, since some of the states are very similar. However, there are clearly different markets you can target. This way, companies should look at innovation in terms of the structure of systems. According to Heywood, \u201ca lot of innovation comes from Keizer or other integrated care provider systems, and these are not necessarily coast-based institutions. I like to think of it, specifically when it comes to transformative change, as a\u00a0<b>\u2018doughnut-hole\u2019 model<\/b>.<\/p>\n<p>The center of the doughnut hole encompasses the top institutions that do a lot of innovation.\u00a0If you manage to become part of that system, then they often capture what you are providing rather\u00a0than\u00a0enabling you. They are also harder to work with, in general, as they have a lot of internal innovation\u00a0and more opaque economics. Around that doughnut, there are those secondary healthcare institutions with very good\u00a0talent, that\u00a0desire innovation, but with fewer investments and grants provided by the government funding. Those\u00a0institutions, if you\u00a0provide a good\u00a0solution,\u00a0can combine and strengthen their offerings to try to compete with those from the center of the doughnut hole. This will drive your growth.<\/p>\n<p>As for the rest, you will see fragmented health institutions in the US that have little structure, they scale slowly, are small, and have less economics to share.<\/p>\n<p>I think for Europeans it\u2019s hard to understand just how fractured the US healthcare system really is. Bluntly in the US if you are not making someone money, you are not doing business. And to understand that, you need to get a clear idea of how people are making money in the US.<\/p>\n<p>It\u2019s particularly important to know how the person\/team you\u00a0are targeting makes\u00a0money, how they make profits, in order to be able to build solutions that will be adopted at a large scale.<i>\u00a0<\/i><b>Many people<\/b><b>\u00a0will try innovation, but nobody is going to scale resources if your solution does not put a particular department in a favorable position compared to other systems<\/b>.\u201d<\/p>\n<p>Some extra takeaways on this topic from the breakout discussions:<\/p>\n<p><b>The US provides a massive single-language market potential.<\/b>\u00a0I don\u2019t think it\u2019s about regional variation but about where the leading research\u00a0centers are.\u00a0 Boston, NYC, and Silicon Valley are big and hard-to-enter healthtech markets.<\/p>\n<\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7mkarn-f260767ee383c4306fb0f48c189a63c0\">\n#top .hr.hr-invisible.av-7mkarn-f260767ee383c4306fb0f48c189a63c0{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-7mkarn-f260767ee383c4306fb0f48c189a63c0 hr-invisible  avia-builder-el-25  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lnn2e1jk-8f247e14aeba1360c4d2cf3294e674f9\">\n.avia-image-container.av-lnn2e1jk-8f247e14aeba1360c4d2cf3294e674f9 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lnn2e1jk-8f247e14aeba1360c4d2cf3294e674f9 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lnn2e1jk-8f247e14aeba1360c4d2cf3294e674f9 av-styling- avia-align-center  avia-builder-el-26  el_after_av_hr  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1868 avia-img-lazy-loading-not-1868 avia_image ' src=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/10\/Networking-and-drinks-after-the-session.webp\" alt='Networking and drinks after the session' title='Networking and drinks after the session'  height=\"534\" width=\"800\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/10\/Networking-and-drinks-after-the-session.webp 800w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/10\/Networking-and-drinks-after-the-session-300x200.webp 300w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/10\/Networking-and-drinks-after-the-session-768x513.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/div><\/div>\n<section  class='av_textblock_section av-lnn2ejxm-9e1086aa701646adf21f08b8194e22e7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Nailing your market-entry strategy<\/h3>\n<div>\n<p><b>How to enter the US market in a different manner than direct?<\/b><\/p>\n<p><b>Jamie Heywood:<\/b>\u00a0\u201cLet\u2019s take a solution space like disease management and you have a programme that demonstrates that a combination of clinician tools and technology improve the costs, or optimise production. There are market access points in the US that can be considered less obvious. For example, there are\u00a0<b>events where health benefit managers or top US health companies would meet and look for the latest innovations<\/b>. And this is where I\u2019ve seen instances of the most successful early adoption of companies\u2019 solutions is driven by these groups.<\/p>\n<ul>\n<li>Some extra takeaways on this topic from the breakout discussions:\n<ul>\n<li><b>America is a country of innovation.<\/b>\u00a0With your business proposition, you should not look at creating a new complex\u00a0solution but focus more on filling or improving a gap within the existing market in which you want to play. The healthcare system is resistant to change and is adopting new patterns of care.\u00a0<b>Do your market research early<\/b>, do economic validation of your solution before bringing it to the US. Adopt a relentless focus on demonstrating\u00a0positive financial outcomes for your customers as well as improved outcomes. Even before you go to the US, think &#8211;\u00a0<i>is my product suitable for the market<\/i>\u00a0or\u00a0<i>how do I adjust the proposition to meet the needs of the US market which is more dominated by economic incentives<\/i>?<\/li>\n<li><b>Adapt your product promotion to the specific reimbursement\u00a0<\/b><b>models of<\/b><b>\u00a0each market<\/b>\u00a0you want to expand to;<\/li>\n<li><b>Do not start targeting the big innovation<\/b><b>\u00a0centers like Mayo or Stanford<\/b>. Start collaborating with the smaller institutions that have greater needs, can move quicker, and demand less.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div>\n<\/div><\/section>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6fnsec-d567ad56378f502d736a717e9e48bb88\">\n.avia-section.av-6fnsec-d567ad56378f502d736a717e9e48bb88{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='related-posts'  class='avia-section av-6fnsec-d567ad56378f502d736a717e9e48bb88 alternate_color avia-section-default avia-no-border-styling  avia-builder-el-28  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1859'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4a1xp0-5b5f73cc11492dbac4402544d1fa5b75\">\n#top .av-special-heading.av-4a1xp0-5b5f73cc11492dbac4402544d1fa5b75{\npadding-bottom:40px;\n}\nbody .av-special-heading.av-4a1xp0-5b5f73cc11492dbac4402544d1fa5b75 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-4a1xp0-5b5f73cc11492dbac4402544d1fa5b75 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-4a1xp0-5b5f73cc11492dbac4402544d1fa5b75 av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-29  el_before_av_postslider  avia-builder-el-first '><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Related articles<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div  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itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href=\"https:\/\/techleap.nl\/report\/ai-scaling-challenges-for-dutch-founders\/\" data-rel=\"slide-1\" class=\"slide-image\" title=\"AI Scaling Challenges for Dutch Founders Report\"><img decoding=\"async\" fetchpriority=\"high\" width=\"495\" height=\"400\" src=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2024\/10\/AI-Scaling-Challenges-for-Dutch-Founders-And-11-Recommendations-to-Overcome-Them-495x400.png\" class=\"wp-image-8219 avia-img-lazy-loading-not-8219 attachment-portfolio size-portfolio wp-post-image\" alt=\"AI Research Report\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href=\"https:\/\/techleap.nl\/report\/ai-scaling-challenges-for-dutch-founders\/\" title=\"AI Scaling Challenges for Dutch Founders Report\">AI Scaling Challenges for Dutch Founders Report<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2024-10-08T13:29:59+02:00\" >October 8, 2024<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><div class=\"read-more-link\"><a href=\"https:\/\/techleap.nl\/report\/ai-scaling-challenges-for-dutch-founders\/\" class=\"more-link\">Read more<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2024\/10\/AI-Scaling-Challenges-for-Dutch-Founders-And-11-Recommendations-to-Overcome-Them.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>2000<\/span>\n\t\t\t\t\t\t<span 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class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>AI Scaling Challenges for Dutch Founders Report<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-7689 slide-entry-overview slide-loop-2 slide-parity-even  av_one_third  real-thumbnail posttype-post post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href=\"https:\/\/techleap.nl\/blog\/meet-pole-position-batch-6-focusing-on-life-sciences-health-companies\/\" data-rel=\"slide-1\" class=\"slide-image\" title=\"Meet Pole Position Batch #6 focusing on Life Sciences &amp; Health companies\"><img decoding=\"async\" fetchpriority=\"high\" width=\"495\" height=\"400\" src=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2024\/04\/blog1-batch6-v2-495x400.jpg\" class=\"wp-image-7898 avia-img-lazy-loading-not-7898 attachment-portfolio size-portfolio wp-post-image\" alt=\"Pole Position #6 Life Sciences and Health Blog Cover Image\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href=\"https:\/\/techleap.nl\/blog\/meet-pole-position-batch-6-focusing-on-life-sciences-health-companies\/\" title=\"Meet Pole Position Batch #6 focusing on Life Sciences &amp; Health companies\">Meet Pole Position Batch #6 focusing on Life Sciences &amp; Health companies<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2024-04-17T09:00:51+02:00\" >April 17, 2024<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><div class=\"read-more-link\"><a href=\"https:\/\/techleap.nl\/blog\/meet-pole-position-batch-6-focusing-on-life-sciences-health-companies\/\" class=\"more-link\">Read more<span 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itemprop='url'>https:\/\/techleap-design.nl\/techleap\/wp-content\/uploads\/sites\/2\/2023\/11\/Techleap_Logo_BrandBlack_Techleap_Logo_Reversed.svg<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>stevie<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2021-12-08T12:59:29+01:00\" >2024-04-17 09:00:51<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-04-25 16:38:55<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Meet Pole Position Batch #6 focusing on Life Sciences &amp; Health companies<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-1007 slide-entry-overview slide-loop-3 slide-parity-odd  post-entry-last  av_one_third  real-thumbnail posttype-post post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href=\"https:\/\/techleap.nl\/blog\/scaling-breakthrough-technologies-260-support-organisations-in-the-netherlands\/\" data-rel=\"slide-1\" class=\"slide-image\" title=\"Scaling breakthrough technologies: 260 support organisations in the Netherlands\"><img decoding=\"async\" fetchpriority=\"high\" width=\"495\" height=\"400\" src=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/08\/1688644470-260-support-organisations-in-the-netherlands-here-to-help-your-startup-1-495x400.png\" class=\"wp-image-1009 avia-img-lazy-loading-not-1009 attachment-portfolio size-portfolio wp-post-image\" alt=\"Techleap Blogpost about 260+ support organizations in the Netherlands here to help your start-up\" srcset=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/08\/1688644470-260-support-organisations-in-the-netherlands-here-to-help-your-startup-1-495x400.png 495w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/08\/1688644470-260-support-organisations-in-the-netherlands-here-to-help-your-startup-1-845x684.png 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href=\"https:\/\/techleap.nl\/blog\/scaling-breakthrough-technologies-260-support-organisations-in-the-netherlands\/\" title=\"Scaling breakthrough technologies: 260 support organisations in the Netherlands\">Scaling breakthrough technologies: 260 support organisations in the Netherlands<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2023-07-06T15:48:18+02:00\" >July 6, 2023<\/time><div class=\"slide-meta-del\">\/<\/div><div class=\"slide-meta-comments\"><a href=\"https:\/\/techleap.nl\/blog\/scaling-breakthrough-technologies-260-support-organisations-in-the-netherlands\/#respond\">0 Comments<\/a><\/div><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><div class=\"read-more-link\"><a href=\"https:\/\/techleap.nl\/blog\/scaling-breakthrough-technologies-260-support-organisations-in-the-netherlands\/\" class=\"more-link\">Read more<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span 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itemprop=\"datePublished\" datetime=\"2021-12-08T12:59:29+01:00\" >2023-07-06 15:48:18<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-04-10 15:33:23<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Scaling breakthrough technologies: 260 support organisations in the Netherlands<\/span><\/span><\/span><\/article><\/div><\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":1865,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[70,35,42],"class_list":["post-1859","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-healthtech","tag-scaleups","tag-scaling"],"acf":[],"_links":{"self":[{"href":"https:\/\/techleap.nl\/wp-json\/wp\/v2\/posts\/1859","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techleap.nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techleap.nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techleap.nl\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/techleap.nl\/wp-json\/wp\/v2\/comments?post=1859"}],"version-history":[{"count":27,"href":"https:\/\/techleap.nl\/wp-json\/wp\/v2\/posts\/1859\/revisions"}],"predecessor-version":[{"id":4730,"href":"https:\/\/techleap.nl\/wp-json\/wp\/v2\/posts\/1859\/revisions\/4730"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techleap.nl\/wp-json\/wp\/v2\/media\/1865"}],"wp:attachment":[{"href":"https:\/\/techleap.nl\/wp-json\/wp\/v2\/media?parent=1859"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techleap.nl\/wp-json\/wp\/v2\/categories?post=1859"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techleap.nl\/wp-json\/wp\/v2\/tags?post=1859"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}