{"id":2317,"date":"2021-08-03T14:19:22","date_gmt":"2021-08-03T12:19:22","guid":{"rendered":"https:\/\/techleap-design.nl\/techleap\/?p=2317"},"modified":"2023-12-20T19:26:50","modified_gmt":"2023-12-20T18:26:50","slug":"finding-your-passion-and-the-importance-of-values-with-michiel-roodenburg-co-founder-of-crisp","status":"publish","type":"post","link":"https:\/\/techleap.nl\/blog\/finding-your-passion-and-the-importance-of-values-with-michiel-roodenburg-co-founder-of-crisp\/","title":{"rendered":"Finding your passion and the importance of values, with Michiel Roodenburg, co-founder of Crisp"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-18hdufo-42582efc04ccaefb3e7a9c2d25e0749d\">\n.avia-section.av-18hdufo-42582efc04ccaefb3e7a9c2d25e0749d{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='header-blog'  class='avia-section av-18hdufo-42582efc04ccaefb3e7a9c2d25e0749d alternate_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2317'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-15qnqwk-dc06b6b044d63f8eb332b8f505120424 sc-av_one_half av-equal-height-column-flextable'><div  class='flex_column av-15qnqwk-dc06b6b044d63f8eb332b8f505120424 av_one_half  avia-builder-el-1  el_before_av_one_half  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-middle  '     ><p><div  class='av-post-metadata-container av-lo2m9bwq-e2d07b6cd57b9c22a3e8b56f3d686994 av-metadata-container-align-left  avia-builder-el-2  el_before_av_heading  avia-builder-el-first  av-metadata-container-1'><div class='av-post-metadata-container-inner'><span class=\"av-post-metadata-content av-post-metadata-meta-content\"><span class=\"av-post-metadata-content av-post-metadata-published\"><span class=\"av-post-metadata-published-date\" >August 3, 2021<\/span><\/span><\/span><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-117j6v8-19ad673a3759cd11a6483dc4fefc4b24\">\n#top .av-special-heading.av-117j6v8-19ad673a3759cd11a6483dc4fefc4b24{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-117j6v8-19ad673a3759cd11a6483dc4fefc4b24 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-117j6v8-19ad673a3759cd11a6483dc4fefc4b24 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-117j6v8-19ad673a3759cd11a6483dc4fefc4b24 av-special-heading-h1 blockquote modern-quote  avia-builder-el-3  el_after_av_post_metadata  avia-builder-el-last '><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >Finding your passion and the importance of values, with Michiel Roodenburg, co-founder of Crisp<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/p><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-y8liwk-e0bbfca7a2272ea72a954823c9f13cd1 av_one_half  avia-builder-el-4  el_after_av_one_half  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-middle  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-vvsyxg-f90030e5aa6693282f253bd64f1a590c\">\n.avia-image-container.av-vvsyxg-f90030e5aa6693282f253bd64f1a590c img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-vvsyxg-f90030e5aa6693282f253bd64f1a590c .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-vvsyxg-f90030e5aa6693282f253bd64f1a590c av-styling- avia-align-center  avia-builder-el-5  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-2324 avia-img-lazy-loading-not-2324 avia_image ' src=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/10\/Crisp-co-founder-Michiel-Roodenburg.webp\" alt='' title='Crisp co-founder Michiel Roodenburg'  height=\"567\" width=\"800\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/10\/Crisp-co-founder-Michiel-Roodenburg.webp 800w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/10\/Crisp-co-founder-Michiel-Roodenburg-300x213.webp 300w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/10\/Crisp-co-founder-Michiel-Roodenburg-768x544.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-u4ty9w-fa2cf5077c88f5a8f1e92e8be0ee90ad\">\n.avia-section.av-u4ty9w-fa2cf5077c88f5a8f1e92e8be0ee90ad{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='content-blog'  class='avia-section av-u4ty9w-fa2cf5077c88f5a8f1e92e8be0ee90ad alternate_color avia-section-default avia-no-border-styling  avia-builder-el-6  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2317'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-tno0wk-19b821c824dfc5d44f6fb23273a6ef1e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h4>Michiel Roodenburg is the co-founder of Crisp, an app-only supermarket helping to revolutionise online grocery shopping in the Netherlands.<\/h4>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-oscq44-36f869268c85cecccd4bfbd423eb3cfa\">\n#top .hr.hr-invisible.av-oscq44-36f869268c85cecccd4bfbd423eb3cfa{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-oscq44-36f869268c85cecccd4bfbd423eb3cfa hr-invisible  avia-builder-el-8  el_after_av_textblock  el_before_av_sidebar '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='avia-builder-widget-area clearfix  avia-builder-el-9  el_after_av_hr  el_before_av_hr '><div id=\"avia_auto_toc-2\" class=\"widget clearfix avia-widget-container avia_auto_toc avia_no_block_preview\"><div class=\"avia-preview-headline\">techleap Table of Contents<\/div><div class=\"avia-preview-info\">Title: <\/div><div class=\"avia-preview-in-front\">Table can only be rendered in frontend.<\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9xk5p-92d736ade410ba849b7fa0904ec7af6a\">\n#top .hr.hr-invisible.av-9xk5p-92d736ade410ba849b7fa0904ec7af6a{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-9xk5p-92d736ade410ba849b7fa0904ec7af6a hr-invisible  avia-builder-el-10  el_after_av_sidebar  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-qfwabo-920b345d2950d894dc589a99cad469ec '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"modular-text section\" data-section=\"\">\n<div class=\"c\">\n<div>\n<div class=\"modular-text section\" data-section=\"\">\n<div class=\"c\">\n<div>\n<div class=\"modular-text section\" data-section=\"\">\n<div class=\"c\">\n<div>\n<p>The Amsterdam-based startup was set up by Michiel, along with his two friends Tom and Eric in 2018. Since then it has gone on to become one of Europe\u2019s fastest-growing online-only supermarket apps for fresh and affordable food.<\/p>\n<p>It was Michiel\u2019s passion for food that inspired him to launch the business, though his journey wasn\u2019t always necessarily leading to this point.<\/p>\n<p>\u201cBefore Crisp I worked for\u00a0<a href=\"https:\/\/www.ah.nl\/\" target=\"_blank\" rel=\"noopener\">Albert Heijn<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.aholddelhaize.com\/en\/home\/\" target=\"_blank\" rel=\"noopener\">Ahold<\/a>. I was mainly involved with financial accounting, modelling and later on financial management. Then I moved to the more strategic side, so commerce strategies and five years plans.<\/p>\n<p>\u201cI started working at Albert Heijn because I went through the economic school at the University of Amsterdam. The holy grail for economic students is mergers and acquisitions, so I started in that after my studies, but quickly realised this is not\u00a0<i>my<\/i>\u00a0holy grail.<\/p>\n<p>\u201cThere\u2019s no physical product and I experienced an individual performance focus, less than a team focus. There weren\u2019t many deals, the atmosphere in the office wasn\u2019t great and I thought to myself, wow this is not my cup of tea.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"modular-text section\" data-section=\"Challenges to Crisp\u2019s non-Dutch startup approach\">\n<div class=\"c\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"modular-text section\" data-section=\"How Meetingselect\u2019s Saas software is breaking old habits\">\n<div class=\"c\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"modular-image section\" data-section=\"\"><\/div>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ktdowk-8d4cf7ff79676a6f32b0ab6e9fe53a4e\">\n#top .hr.hr-invisible.av-ktdowk-8d4cf7ff79676a6f32b0ab6e9fe53a4e{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-ktdowk-8d4cf7ff79676a6f32b0ab6e9fe53a4e hr-invisible  avia-builder-el-12  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-ikkiys-1dd5c640e46ec14e93067f52687a030e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"modular-text section\" data-section=\"Selling the SaaS software vision to brands\">\n<div class=\"c\">\n<h3>Challenges to Crisp\u2019s non-Dutch startup approach<\/h3>\n<div>\n<p>The challenges facing Crisp were somewhat unique in comparison to the usual ones facing startups in Europe. This was due to the high demand of the industry it was entering.<\/p>\n<p>\u201cWe took an approach that is not very common in continental Europe. It\u2019s very often that you start small, gain some traction, then use that traction to convince investors. We thought well, we can\u2019t do that, we have to think big.<\/p>\n<p>\u201cFrom the start we said if we wanted to have that impact, especially in food, we needed to have mass. We also needed to have a world-class app and we needed to be able to bring groceries from suppliers, to a central holding and then to customers.<\/p>\n<p>\u201cYou need a sourcing team, a logistics team and a tech team, so you need a big operation and up-front investment<\/p>\n<p>\u201cWe had a non-Dutch and non-continental Europe approach to our funding strategy. We had a very big seed funding round, securing that seed without having sales, just a dream, was the first hurdle we tackled.<\/p>\n<p>\u201cThen you need to have a tech team with the right levels of seniority, and we succeeded in forming that. The next step is to find the right sourcing partners who are willing to do a lot of business during the night.<\/p>\n<p>\u201cWe encountered a lot of problems aligning tech with business, like outsourcing fulfilment. We needed more speed than what was available with current fulfillment partners, mainly speed in tech alignment. Therefore we launched our own warehouse with our own tech.<\/p>\n<p>\u201cLastly, you need to create a brand that customers trust. We are very transparent on the choices we make, much more transparent than incumbent players on things like where it\u2019s coming from and what\u2019s in the product. So being a curator you can trust is very important &#8211;\u00a0Trust is hard to gain but easy to lose.<\/p>\n<\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-77ybup-fbbbab7f9875538c452f313a9d5b792f\">\n#top .hr.hr-invisible.av-77ybup-fbbbab7f9875538c452f313a9d5b792f{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-77ybup-fbbbab7f9875538c452f313a9d5b792f hr-invisible  avia-builder-el-14  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lo2mg9cm-d06360c7f5612cb06abdf3f364973d46\">\n.avia-image-container.av-lo2mg9cm-d06360c7f5612cb06abdf3f364973d46 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lo2mg9cm-d06360c7f5612cb06abdf3f364973d46 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lo2mg9cm-d06360c7f5612cb06abdf3f364973d46 av-styling- avia-align-center  avia-builder-el-15  el_after_av_hr  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-2323 avia-img-lazy-loading-not-2323 avia_image ' src=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/10\/veggies.webp\" alt='' title='veggies'  height=\"533\" width=\"800\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/10\/veggies.webp 800w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/10\/veggies-300x200.webp 300w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/10\/veggies-768x512.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/div><\/div>\n<section  class='av_textblock_section av-lo2mh00d-a36ca4b50bc327c2393bbe7055c39310 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>\u201cWhat makes me happy is food, big parts of my life revolve around it. I actually wanted to start an Italian restaurant after spending time studying in Italy. I thought an Italian restaurant offers a high turnover, it makes sense economically and it involves very good food.\u00a0 It was a tough choice, between operating my own business, or starting in the financial department of a big food retailer. I chose the latter to gain experience in finance &amp; food.<\/p>\n<p>\u201cI thought it\u2019s big enough for complexity and it\u2019s working with food. Also, the job interviews were very different from what I had encountered before. You only have two interviews to join the talent programme, not something like nine interviews, business cases and questions like \u2018how many ping pong balls fit in a boat?\u2019<\/p>\n<p>\u201cIt was very much \u2018where have you grown up? How is the relationship with your parents? What do you value in life?\u2019 That different angle really caught me and I thought, well let\u2019s give it a shot; doing something with food, something with complex issues and something with a human angle. I stayed there for ten years and really enjoyed it.<\/p>\n<p>\u201cHowever, after those ten years, I also realised that I liked more energy. There were a lot of toll gates, a lot of bureaucracy.<\/p>\n<p>\u201cAlong with Tom and Eric, we really believed that times are changing, especially now. How we consume and what we consume is changing. On those two crossroads, we started Crisp.<\/p>\n<p>\u201cConvenience is more important than ever. Tech facilitates convenience. It also helps facilitate contacting customer support, making a choice on what to buy and explaining how to use the products.<\/p>\n<p>\u201cOur assortment is overseeable on purpose, because we want to fix the well-known\u00a0<i>paradox of choice.<\/i>\u00a0We don\u2019t believe you need six types of the same milk in your store. That\u2019s another choice intended to facilitate convenience for the consumer.<\/p>\n<p>\u201cWhat we consume is changing as well. Choices on better taste, better quality, fresher products and also being more conscious of what you consume. That\u2019s why we focus on making it easy to make a consciously better choice. That had become an important factor in our lives because it was the period in which we all had children.<\/p>\n<p>\u201cThere are a lot of market insights now that show a big growth in online food. But for us, it\u2019s not just the food &#8211; it\u2019s about fresher, more healthy produce, being more conscious and buying local &#8211; this has all become more important during the pandemic.<\/p>\n<p>\u201cThose trends are picking up now. Market share of online food was traditionally really low. In 2017 it was maybe 1-2%, way behind fashion, travel, technology, etc. Now, because a lot more people have experienced online food, the overall numbers turning to it is bigger. So maybe the growth rate is going down, but in overall figures it\u2019s grown so much more rapidly than it would have without COVID, and I really think that\u2019s permanent.<\/p>\n<p>\u201cGoing to a baker or a butcher is fun, going to a supermarket is not. So someone helping you in organising better quality and more sustainable food, we firmly believe that trend is only going to get bigger.<\/p>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l9sulq-965600202b7cedda66da20937f505350\">\n#top .hr.hr-invisible.av-l9sulq-965600202b7cedda66da20937f505350{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-l9sulq-965600202b7cedda66da20937f505350 hr-invisible  avia-builder-el-17  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lo2miub3-c621051c70762f2a9f52cc1ce188dfef\">\n.avia-image-container.av-lo2miub3-c621051c70762f2a9f52cc1ce188dfef img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lo2miub3-c621051c70762f2a9f52cc1ce188dfef .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lo2miub3-c621051c70762f2a9f52cc1ce188dfef av-styling- avia-align-center  avia-builder-el-18  el_after_av_hr  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-2322 avia-img-lazy-loading-not-2322 avia_image ' src=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/10\/Crisp-groceries.webp\" alt='' title='Crisp groceries'  height=\"533\" width=\"800\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/10\/Crisp-groceries.webp 800w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/10\/Crisp-groceries-300x200.webp 300w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/10\/Crisp-groceries-768x512.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/div><\/div>\n<section  class='av_textblock_section av-lo2srdfx-8d7dbef6ade0d493b3d9c8428b0eb94b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"modular-text section\" data-section=\"Startup funding never stops\">\n<div class=\"c\">\n<h3>Aligning values in the startup hiring process<\/h3>\n<div>\n<p>Ensuring new team members are a good cultural fit should be vital for any startup. Combining that value alignment with finding people who fill skill gaps is a big driver behind Crisp\u2019s success.<\/p>\n<p>\u201cHaving that cultural fit, being accepted within the team, being humble and being open are key. We really try to focus on that and are very picky. So every person that joins Crisp, apart from some positions due to our growth speed, are always interviewed by the founders.<\/p>\n<p>\u201cSo ensuring common values are aligned but also making sure they strengthen the team, we really focus on that.\u201d<\/p>\n<p>Michiel also pointed out that you should be tactical when\u00a0hiring talent, truly understanding what it is your business needs to minimise unnecessary costs.<\/p>\n<p>\u201cFor example, we didn\u2019t need a marketing team at the start. We needed to develop the app, start a distribution centre and find out more about what drives conversion. When we had that knowledge, then we started recruiting for a solid marketing manager.<\/p>\n<p>\u201cWe always aim for someone too senior for our size at that moment, but who is able to grow with us. That\u2019s not always possible, but it\u2019s our aim &#8211; focusing on having a very good senior team that acts as an umbrella you can work down from.<\/p>\n<p>\u201cDuring the RISE programme, we were exposed to founders who are a few steps ahead of Crisp and there is always one common denominator; they really, really focus on culture. Making a hiring mistake is way more costly than spending more time on recruitment.\u201d<\/p>\n<\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div class=\"modular-text section\" data-section=\"Educating the hospitality industry\">\n<div class=\"c\"><\/div>\n<\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-c0olyl-7a0007f11e0840a1fc17f99c1efa5e28\">\n#top .hr.hr-invisible.av-c0olyl-7a0007f11e0840a1fc17f99c1efa5e28{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-c0olyl-7a0007f11e0840a1fc17f99c1efa5e28 hr-invisible  avia-builder-el-20  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lo2v13tv-3b79c281dcaaa92bb5ca4c35531b7d6d\">\n.avia-image-container.av-lo2v13tv-3b79c281dcaaa92bb5ca4c35531b7d6d img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lo2v13tv-3b79c281dcaaa92bb5ca4c35531b7d6d .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lo2v13tv-3b79c281dcaaa92bb5ca4c35531b7d6d av-styling- avia-align-center  avia-builder-el-21  el_after_av_hr  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-2321 avia-img-lazy-loading-not-2321 avia_image ' src=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/10\/the-crisp-team.webp\" alt='' title='the crisp team'  height=\"533\" width=\"800\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/10\/the-crisp-team.webp 800w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/10\/the-crisp-team-300x200.webp 300w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/10\/the-crisp-team-768x512.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/div><\/div>\n<section  class='av_textblock_section av-lo2ss2jx-ed1dae507cfbbe2b2946aaa9e0575e1f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"modular-text section\" data-section=\"Allowing startup culture to evolve\u00a0\">\n<div class=\"c\">\n<h3>The Crisp Startup culture<\/h3>\n<div>\n<p>Placing such a big focus on culture in the hiring process sets the tone for its importance in day-to-day life at Crisp,<\/p>\n<p>\u201cSome of it is based on gut feel, however we\u2019re now trying to isolate and measure factors of employee happiness.<\/p>\n<p>\u201cAt first with a small team it\u2019s hard to measure, so you host a lot of discussions when creating the company values. It starts with the founders; \u2018why did we start the company? What do we find important?\u2019 Then you have a group discussion and try to make it stick.<\/p>\n<p>\u201cWe like to focus on working as a team. If you understand what\u2019s happening with the people around you, then you can connect more and you can figure out how best to communicate with them.<\/p>\n<p>\u201cIt makes you productive, it makes you more loyal if someone is there to pick you up when you\u2019re down. If other people beside me can do that, it really creates a sense of being one team, which we find really important.<\/p>\n<p>\u201cYou can increase that by doing things together in mixed teams. Right now it\u2019s a bit challenging but one example is we purposely made a big kitchen in our offices so people can cook lunches together.<\/p>\n<p>\u201cWe also send teams to visit producers together, this helps people understand other aspects of the business. It gives a new perspective, for example you might learn that one producer delivers products on a big palette so it\u2019s not consumer-ready. You then realise \u2018oh, so this is really a problem for your team\u2019, something which that person may not have realised otherwise.<\/p>\n<p>\u201cThat really opens people\u2019s views and makes acceptance higher, you try to be more humble and open to other opinions. We try to offer a lot of activities that stimulate that.\u201d<\/p>\n<\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div class=\"modular-text section\" data-section=\"Startup funding: Failed to prepare? Prepare to fail\">\n<div class=\"c\"><\/div>\n<\/div>\n<div><\/div>\n<div><\/div>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-b5xsa5-97dc3be72cdfcfae1ac37862a1172edb\">\n#top .hr.hr-invisible.av-b5xsa5-97dc3be72cdfcfae1ac37862a1172edb{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-b5xsa5-97dc3be72cdfcfae1ac37862a1172edb hr-invisible  avia-builder-el-23  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8xwwv1-39ad40c1ad34226ea968a7b2ead17c85\">\n.avia-image-container.av-8xwwv1-39ad40c1ad34226ea968a7b2ead17c85 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-8xwwv1-39ad40c1ad34226ea968a7b2ead17c85 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-8xwwv1-39ad40c1ad34226ea968a7b2ead17c85 av-styling- avia-align-center  avia-builder-el-24  el_after_av_hr  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-2320 avia-img-lazy-loading-not-2320 avia_image ' src=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/10\/crisp-vans-ready-to-deliver-.webp\" alt='' title='crisp vans ready to deliver'  height=\"534\" width=\"800\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/10\/crisp-vans-ready-to-deliver-.webp 800w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/10\/crisp-vans-ready-to-deliver--300x200.webp 300w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/10\/crisp-vans-ready-to-deliver--768x513.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/div><\/div>\n<section  class='av_textblock_section av-lo2sslgw-6213617f34a4a9c6112709faa723b118 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"modular-text section\" data-section=\"Allowing startup culture to evolve\u00a0\">\n<div class=\"c\">\n<div class=\"modular-text section\" data-section=\"Startup funding: Failed to prepare? Prepare to fail\">\n<div class=\"c\">\n<div class=\"modular-text section\" data-section=\"Adding value in the hiring process\u00a0\">\n<div class=\"c\">\n<h3>Covering all the bases in your startup funding strategy<\/h3>\n<div>\n<p>When it came to seeking funding options, Michiel highlighted the benefit that came with Crisp\u2019s founding team having such broad experience spread across them. He also stressed the need of having a clear financial plan that you can back up to investors, something which startups often fail to provide.<\/p>\n<p>\u201cWe recently closed our series B and I noticed process and angle changes. So if you fund for seed, other aspects are more important, so the relevance of certain aspects changes.<\/p>\n<p>\u201cWith the seed, I noticed that it really helps if the founding team has a broad experience in important elements of the business.<\/p>\n<p>\u201cFor us, Tom is an ecommerce expert, he\u2019s founded a business, been through an IPO and knows how to scale an organisation. Eric knows a lot about product, tech and building an excellent customer experience. I know a lot about finance, culture and the food industry. That rounded knowledge was very important for our seed investors as there were no real black holes in our experiences.<\/p>\n<p>\u201cWe don\u2019t cover it all but we all have a decent track record and are very clear in the relevance of our dream. I don\u2019t have time to organise better food for my family and there are lots of others in the same position, so the relevance was easily stated. The market; everybody likes food, the supermarket industry alone in the Netherlands is worth\u00a0\u20ac40bn. The trends; how and what we consume are pretty uniform across many countries, especially now during COVID.<\/p>\n<p>\u201cWe could also make a good plan. Having a good financial planner makes it much clearer for investors if you need a big amount. Having that plan, it helps explain to rationally-minded people who often come from corporate finance; \u2018what is our end state? What do we want to reach?\u2019<\/p>\n<p>\u201cHaving a good model which you can really defend and explain is very important. Having that presented by founders with experience in the most important aspects of the business is vital.\u00a0 Those are the two main points I think many seed funders can improve upon.<\/p>\n<p>\u201cNowadays, from seed to series B, investors are more data-driven. Founders and management teams are still very important but now it\u2019s more important to also show data that supports your dream.\u201d<\/p>\n<\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div class=\"modular-image section\" data-section=\"\"><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div class=\"modular-text section\" data-section=\"Avoid being boxed in by customers\">\n<div class=\"c\"><\/div>\n<\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div class=\"modular-text section\" data-section=\"Startup funding: Failed to prepare? Prepare to fail\">\n<div class=\"c\"><\/div>\n<\/div>\n<div><\/div>\n<div><\/div>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ldiel-0504c60d30b099499e60a2afe2edacff\">\n#top .hr.hr-invisible.av-ldiel-0504c60d30b099499e60a2afe2edacff{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-ldiel-0504c60d30b099499e60a2afe2edacff hr-invisible  avia-builder-el-26  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-lo2st90s-b060431930ff64edfaa156796b61c27c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"modular-text section\" data-section=\"Allowing startup culture to evolve\u00a0\">\n<div class=\"c\">\n<div class=\"modular-text section\" data-section=\"Startup funding: Failed to prepare? Prepare to fail\">\n<div class=\"c\">\n<h3>A big fish in a small pond<\/h3>\n<div>\n<p>We asked Michiel for the best piece of advice he\u2019d ever been given in business. He recalled something that became very personal to him and kick started his Crisp journey.<\/p>\n<p>\u201cIt was someone at Ahold, he said; \u2018Michiel you are a big fish in a small pond here. With your qualities, you are very open, people really like to work with you and you can handle a lot of complexity from different angles.\u2019<\/p>\n<p>\u201c\u2018You\u2019re good at making things happen, you\u2019re an accelerator for growth but big corporate is hesitant to try new things. They want to do it, but culture and processes are not aligned to do so. If you really want to maximise your strengths, you need to leave this pond, and you need to go to an atmosphere where those strengths are more valued.\u2019<\/p>\n<p>\u201cThat was a turning point, I think now it\u2019s going okay and I like my life, it\u2019s good advice.\u201d<\/p>\n<\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"modular-text section\" data-section=\"Startup funding: Failed to prepare? Prepare to fail\">\n<div class=\"c\"><\/div>\n<\/div>\n<div><\/div>\n<div><\/div>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ep8wj2-9040c0d37e7046d17bf74d238df3ab33\">\n#top .hr.hr-invisible.av-ep8wj2-9040c0d37e7046d17bf74d238df3ab33{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-ep8wj2-9040c0d37e7046d17bf74d238df3ab33 hr-invisible  avia-builder-el-28  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4h337x-b2ce8f4778e33c9f5a31ed9dc0297dee\">\n.avia-image-container.av-4h337x-b2ce8f4778e33c9f5a31ed9dc0297dee img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-4h337x-b2ce8f4778e33c9f5a31ed9dc0297dee .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-4h337x-b2ce8f4778e33c9f5a31ed9dc0297dee av-styling- avia-align-center  avia-builder-el-29  el_after_av_hr  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-2319 avia-img-lazy-loading-not-2319 avia_image ' src=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/10\/crisp-produce.webp\" alt='' title='crisp produce'  height=\"534\" width=\"800\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/10\/crisp-produce.webp 800w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/10\/crisp-produce-300x200.webp 300w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/10\/crisp-produce-768x513.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/div><\/div>\n<section  class='av_textblock_section av-lo2stpgy-1f642ea82795f1524fcf4575309f8bd1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"modular-text section\" data-section=\"Allowing startup culture to evolve\u00a0\">\n<div class=\"c\">\n<div class=\"modular-text section\" data-section=\"Startup funding: Failed to prepare? Prepare to fail\">\n<div class=\"c\">\n<div class=\"modular-text section\" data-section=\"Jorrit\u2019s startup wisdom\u00a0\">\n<div class=\"c\">\n<div class=\"modular-text section\" data-section=\"Michiel\u2019s key tips\">\n<div class=\"c\">\n<h3>Michiel\u2019s key tips<\/h3>\n<div>\n<p>We also called on Michiel to offer up his own essential advice to fellow entrepreneurs, wisdom that he\u2019d taken from his own journey so far.<\/p>\n<p>\u201cThink big. Think with the end game in mind. I think sometimes especially in the Netherlands, people think small. There\u2019s nothing wrong with dreaming, it\u2019s not like you\u2019re arrogant.<\/p>\n<p>\u201cHave a strong founding team, make sure they are aligned with the major values of yourself and what you find important &#8211; but also, just as vital, ensure they cover the pitfalls or skills that you don\u2019t have.<\/p>\n<p>\u201cLastly, which I\u2019m also trying to embrace more, is having enough trust in the people around you. Giving more autonomy to your teammates really increases motivation and enables the organisation to scale.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"modular-image section\" data-section=\"\"><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div class=\"modular-image section\" data-section=\"\"><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"modular-text section\" data-section=\"Startup funding: Failed to prepare? Prepare to fail\">\n<div class=\"c\"><\/div>\n<\/div>\n<div><\/div>\n<div><\/div>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2j4vct-2f8c632b1e940540ec2f435c81aa3c16\">\n#top .hr.hr-invisible.av-2j4vct-2f8c632b1e940540ec2f435c81aa3c16{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-2j4vct-2f8c632b1e940540ec2f435c81aa3c16 hr-invisible  avia-builder-el-31  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lo2v1u87-2d7e22db63adc8e7dc50e26d26b54c09\">\n.avia-image-container.av-lo2v1u87-2d7e22db63adc8e7dc50e26d26b54c09 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lo2v1u87-2d7e22db63adc8e7dc50e26d26b54c09 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lo2v1u87-2d7e22db63adc8e7dc50e26d26b54c09 av-styling- avia-align-center  avia-builder-el-32  el_after_av_hr  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-2318 avia-img-lazy-loading-not-2318 avia_image ' src=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/10\/the-crisp-management-team.webp\" alt='' title='the crisp management team'  height=\"567\" width=\"800\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/10\/the-crisp-management-team.webp 800w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/10\/the-crisp-management-team-300x213.webp 300w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/10\/the-crisp-management-team-768x544.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/div><\/div>\n<section  class='av_textblock_section av-b26jf2-117723dcf411820c1987e099c9382a8f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Why Rise?<\/h3>\n<div>\n<p>Finally, we asked what inspired Michiel to join\u00a0<a href=\"https:\/\/www.techleap.nl\/what-we-do\/techleap-rise-programme\/\">Rise<\/a>,\u00a0<a href=\"https:\/\/www.techleap.nl\/\">Techleap.nl<\/a>\u2019s own acceleration programme in the Netherlands dedicated to startup growth.<\/p>\n<p>\u201cIt really helps that the people associated with Techleap.nl are other founders who are many steps ahead. People on the programme experience the same hurdles and you get to tackle one aspect at a time, so you can really delve into them.<\/p>\n<p>\u201cYou get the time to go into great detail and get high levels of analysis, so it gives you a lot of insight. So I thought, if I want to spend time, love and effort on something, then I think this is worthwhile because it\u2019s the complete package.<\/p>\n<p>\u201cInteresting founders at a similar stage to Crisp, interesting founders who are many steps ahead of Crisp and want to make time for us and the useful advice from other businesses &#8211; that\u2019s what I find attractive about Rise. Being able to reach out to experts on certain subjects\u00a0 in a private setting is extremely useful &#8211; really diving into these topics gives us valuable insights, that is a huge benefit to us.\u201d<\/p>\n<\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-88wx4u-9b642ec032021cb5f528a8ebb85f8d2b\">\n.avia-section.av-88wx4u-9b642ec032021cb5f528a8ebb85f8d2b{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='quote-section'  class='avia-section av-88wx4u-9b642ec032021cb5f528a8ebb85f8d2b alternate_color avia-section-large avia-no-border-styling  avia-builder-el-34  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2317'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-5wp5m6-b1098adbe5b087159432bde7735e2e75 sc-av_one_half av-equal-height-column-flextable'><div  class='flex_column av-5wp5m6-b1098adbe5b087159432bde7735e2e75 av_one_half  avia-builder-el-35  el_before_av_one_half  avia-builder-el-first  first no_margin flex_column_table_cell av-equal-height-column av-align-top  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lo2svuf6-0fac17deb999a7897c0cb12e28fd3992\">\n.avia-image-container.av-lo2svuf6-0fac17deb999a7897c0cb12e28fd3992 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lo2svuf6-0fac17deb999a7897c0cb12e28fd3992 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lo2svuf6-0fac17deb999a7897c0cb12e28fd3992 av-styling-no-styling avia-align-center  avia-builder-el-36  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-2280 avia-img-lazy-loading-not-2280 avia_image ' src=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2021\/08\/techleap-rise-1-500x500.png\" alt='' title='techleap rise (1)'  height=\"500\" width=\"500\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2021\/08\/techleap-rise-1-500x500.png 500w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2021\/08\/techleap-rise-1-300x300.png 300w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2021\/08\/techleap-rise-1-1030x1030.png 1030w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2021\/08\/techleap-rise-1-80x80.png 80w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2021\/08\/techleap-rise-1-768x768.png 768w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2021\/08\/techleap-rise-1-1020x1020.png 1020w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2021\/08\/techleap-rise-1.png 1080w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4w9n3y-5c3791caf22690bf764f2f19fbc90fa6\">\n.flex_column.av-4w9n3y-5c3791caf22690bf764f2f19fbc90fa6{\npadding:30px 40px 40px 90px;\n}\n<\/style>\n<div  class='flex_column av-4w9n3y-5c3791caf22690bf764f2f19fbc90fa6 av_one_half  avia-builder-el-37  el_after_av_one_half  avia-builder-el-last  no_margin flex_column_table_cell av-equal-height-column av-align-top  '     ><section  class='av_textblock_section av-2dp6ip-cb5a2d23fad46170461136f9fb5ac65b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Join our Rise programme<\/h2>\n<div class=\"big\">\n<p>Rise is your one time opportunity to connect with other founders and create together a strong peer community where you can share learnings and get inspired by one another. During the programme, you\u2019ll be able to ask all your questions to seasoned entrepreneurs and gather deep, honest insights about scaling a startup successfully.<\/p>\n<\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-288my6-5dc237009abf0b778c67aa20d381e3b2\">\n#top .hr.hr-invisible.av-288my6-5dc237009abf0b778c67aa20d381e3b2{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-288my6-5dc237009abf0b778c67aa20d381e3b2 hr-invisible  avia-builder-el-39  el_after_av_textblock  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap av-lo2sxjf2-417562f24bd052ec3daba38b685c38be-wrap avia-button-left  avia-builder-el-40  el_after_av_hr  avia-builder-el-last  tl-custom-bt-or'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lo2sxjf2-417562f24bd052ec3daba38b685c38be\">\n#top #wrap_all .avia-button.av-lo2sxjf2-417562f24bd052ec3daba38b685c38be{\nfont-size:17px;\nborder-style:none;\nborder-radius:0 0 0 0;\nbox-shadow:none;\ntransition:all 0.4s ease-in-out;\npadding:11px 26px 11px 26px;\n}\n#top #wrap_all .avia-button.av-lo2sxjf2-417562f24bd052ec3daba38b685c38be:hover{\ncolor:black;\nopacity:1;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all.avia-button.av-lo2sxjf2-417562f24bd052ec3daba38b685c38be:hover .avia_button_background{\nborder-radius:0 0 0 0;\n}\n<\/style>\n<a href=\"https:\/\/www.techleap.nl\/what-we-do\/techleap-rise-programme\" class=\"avia-button av-lo2sxjf2-417562f24bd052ec3daba38b685c38be avia-icon_select-no avia-size-large avia-position-left avia-color-theme-color-highlight avia-font-color-black\" target=\"_blank\" rel=\"noopener noreferrer\"><span class='avia_iconbox_title' >Ready to Rise?<\/span><span class='avia_button_background avia-button avia-color-theme-color-highlight' ><\/span><\/a><\/div><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6fnsec-d567ad56378f502d736a717e9e48bb88\">\n.avia-section.av-6fnsec-d567ad56378f502d736a717e9e48bb88{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='related-posts'  class='avia-section av-6fnsec-d567ad56378f502d736a717e9e48bb88 alternate_color avia-section-default avia-no-border-styling  avia-builder-el-41  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2317'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4a1xp0-5b5f73cc11492dbac4402544d1fa5b75\">\n#top .av-special-heading.av-4a1xp0-5b5f73cc11492dbac4402544d1fa5b75{\npadding-bottom:40px;\n}\nbody .av-special-heading.av-4a1xp0-5b5f73cc11492dbac4402544d1fa5b75 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-4a1xp0-5b5f73cc11492dbac4402544d1fa5b75 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-4a1xp0-5b5f73cc11492dbac4402544d1fa5b75 av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-42  el_before_av_postslider  avia-builder-el-first '><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Related articles<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div  data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:&quot;7&quot;,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;show_slide_delay&quot;:90}\" class='avia-content-slider avia-content-slider-active avia-content-slider1 avia-content-slider-odd  avia-builder-el-43  el_after_av_heading  avia-builder-el-last  av-slideshow-ui av-control-default   av-no-slider-navigation av-slideshow-autoplay av-loop-endless av-loop-manual-endless '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Blog\" ><div class=\"avia-content-slider-inner\"><div class=\"slide-entry-wrap\"><article class='slide-entry flex_column  post-entry post-entry-762 slide-entry-overview slide-loop-1 slide-parity-odd  av_one_third first real-thumbnail posttype-post post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href=\"https:\/\/techleap.nl\/blog\/how-physee-is-ushering-in-a-future-of-energy-neutral-buildings\/\" data-rel=\"slide-1\" class=\"slide-image\" title=\"How PHYSEE is ushering in a future of energy-neutral buildings\"><img decoding=\"async\" fetchpriority=\"high\" width=\"495\" height=\"400\" src=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/12\/PHYSEE-495x400.webp\" class=\"wp-image-3200 avia-img-lazy-loading-not-3200 attachment-portfolio size-portfolio wp-post-image\" alt=\"People at the office sitting in front of each other looking up to the camera above them\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href=\"https:\/\/techleap.nl\/blog\/how-physee-is-ushering-in-a-future-of-energy-neutral-buildings\/\" title=\"How PHYSEE is ushering in a future of energy-neutral buildings\">How PHYSEE is ushering in a future of energy-neutral buildings<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2023-08-16T15:13:22+02:00\" >August 16, 2023<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><div class=\"read-more-link\"><a href=\"https:\/\/techleap.nl\/blog\/how-physee-is-ushering-in-a-future-of-energy-neutral-buildings\/\" class=\"more-link\">Read more<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/12\/PHYSEE.webp<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1133<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1600<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Sylvie<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/techleap-design.nl\/techleap\/wp-content\/uploads\/sites\/2\/2023\/11\/Techleap_Logo_BrandBlack_Techleap_Logo_Reversed.svg<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Sylvie<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2021-08-03T14:19:22+02:00\" >2023-08-16 15:13:22<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2023-12-20 18:04:04<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>How PHYSEE is ushering in a future of energy-neutral buildings<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-1031 slide-entry-overview slide-loop-2 slide-parity-even  av_one_third  real-thumbnail posttype-post post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href=\"https:\/\/techleap.nl\/blog\/9-scaleups-joining-the-rise-programme-batch-11\/\" data-rel=\"slide-1\" class=\"slide-image\" title=\"9 scaleups joining the Rise Programme Batch #11\"><img decoding=\"async\" fetchpriority=\"high\" width=\"495\" height=\"400\" src=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/08\/1684311082-blog-2-495x400.png\" class=\"wp-image-1033 avia-img-lazy-loading-not-1033 attachment-portfolio size-portfolio wp-post-image\" alt=\"Meet the 9 scaleups joining the rise programme batch #11\" srcset=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/08\/1684311082-blog-2-495x400.png 495w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/08\/1684311082-blog-2-845x684.png 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href=\"https:\/\/techleap.nl\/blog\/9-scaleups-joining-the-rise-programme-batch-11\/\" title=\"9 scaleups joining the Rise Programme Batch #11\">9 scaleups joining the Rise Programme Batch #11<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2023-05-23T12:00:03+02:00\" >May 23, 2023<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><div class=\"read-more-link\"><a href=\"https:\/\/techleap.nl\/blog\/9-scaleups-joining-the-rise-programme-batch-11\/\" class=\"more-link\">Read more<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/08\/1684311082-blog-2.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1020<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1440<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>friederike<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/techleap-design.nl\/techleap\/wp-content\/uploads\/sites\/2\/2023\/11\/Techleap_Logo_BrandBlack_Techleap_Logo_Reversed.svg<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>friederike<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2021-08-03T14:19:22+02:00\" >2023-05-23 12:00:03<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-04-10 15:35:26<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>9 scaleups joining the Rise Programme Batch #11<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-929 slide-entry-overview slide-loop-3 slide-parity-odd  post-entry-last  av_one_third  real-thumbnail posttype-post post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href=\"https:\/\/techleap.nl\/blog\/meet-the-dutch-scaleups-joining-rise-batch10\/\" data-rel=\"slide-1\" class=\"slide-image\" title=\"Meet the Dutch scaleups joining Rise Batch #10\"><img decoding=\"async\" fetchpriority=\"high\" width=\"495\" height=\"400\" src=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/08\/1676649056-blog-2-495x400.png\" class=\"wp-image-931 avia-img-lazy-loading-not-931 attachment-portfolio size-portfolio wp-post-image\" alt=\"Rise Batch #10 - overview participants\" srcset=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/08\/1676649056-blog-2-495x400.png 495w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/08\/1676649056-blog-2-845x684.png 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href=\"https:\/\/techleap.nl\/blog\/meet-the-dutch-scaleups-joining-rise-batch10\/\" title=\"Meet the Dutch scaleups joining Rise Batch #10\">Meet the Dutch scaleups joining Rise Batch #10<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2023-02-17T16:03:55+01:00\" >February 17, 2023<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><div class=\"read-more-link\"><a href=\"https:\/\/techleap.nl\/blog\/meet-the-dutch-scaleups-joining-rise-batch10\/\" class=\"more-link\">Read more<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span 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16:03:55<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2023-12-20 18:08:55<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Meet the Dutch scaleups joining Rise Batch 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