{"id":2450,"date":"2021-09-02T13:51:03","date_gmt":"2021-09-02T11:51:03","guid":{"rendered":"https:\/\/techleap-design.nl\/techleap\/?p=2450"},"modified":"2023-12-21T10:57:49","modified_gmt":"2023-12-21T09:57:49","slug":"embracing-change-and-the-art-of-saying-no","status":"publish","type":"post","link":"https:\/\/techleap.nl\/blog\/embracing-change-and-the-art-of-saying-no\/","title":{"rendered":"Embracing change with Willemijn Schneyder, CEO and founder of SwipeGuide"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-18hdufo-42582efc04ccaefb3e7a9c2d25e0749d\">\n.avia-section.av-18hdufo-42582efc04ccaefb3e7a9c2d25e0749d{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='header-blog'  class='avia-section av-18hdufo-42582efc04ccaefb3e7a9c2d25e0749d alternate_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2450'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-15qnqwk-dc06b6b044d63f8eb332b8f505120424 sc-av_one_half av-equal-height-column-flextable'><div  class='flex_column av-15qnqwk-dc06b6b044d63f8eb332b8f505120424 av_one_half  avia-builder-el-1  el_before_av_one_half  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-middle  '     ><p><div  class='av-post-metadata-container av-lo2zq90l-354b86db3de952e58d12a3ab68519c32 av-metadata-container-align-left  avia-builder-el-2  el_before_av_heading  avia-builder-el-first  av-metadata-container-1'><div class='av-post-metadata-container-inner'><span class=\"av-post-metadata-content av-post-metadata-meta-content\"><span class=\"av-post-metadata-content av-post-metadata-published\"><span class=\"av-post-metadata-published-date\" >September 2, 2021<\/span><\/span><\/span><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-117j6v8-0f52cbac341af8277b50e8bd4a5dec7d\">\n#top .av-special-heading.av-117j6v8-0f52cbac341af8277b50e8bd4a5dec7d{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-117j6v8-0f52cbac341af8277b50e8bd4a5dec7d .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-117j6v8-0f52cbac341af8277b50e8bd4a5dec7d .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-117j6v8-0f52cbac341af8277b50e8bd4a5dec7d av-special-heading-h1 blockquote modern-quote  avia-builder-el-3  el_after_av_post_metadata  avia-builder-el-last '><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >Embracing change with Willemijn Schneyder, CEO and founder of SwipeGuide<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/p><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-y8liwk-e0bbfca7a2272ea72a954823c9f13cd1 av_one_half  avia-builder-el-4  el_after_av_one_half  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-middle  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-vvsyxg-b47bc199328252b922f17fd3f674fae0\">\n.avia-image-container.av-vvsyxg-b47bc199328252b922f17fd3f674fae0 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-vvsyxg-b47bc199328252b922f17fd3f674fae0 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-vvsyxg-b47bc199328252b922f17fd3f674fae0 av-styling- avia-align-center  avia-builder-el-5  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-2452 avia-img-lazy-loading-not-2452 avia_image ' src=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2021\/09\/Willemijn-Schneyder-CEO-and-founder-of-SwipeGuide.webp\" alt='' title='Willemijn Schneyder, CEO and founder of SwipeGuide'  height=\"567\" width=\"800\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2021\/09\/Willemijn-Schneyder-CEO-and-founder-of-SwipeGuide.webp 800w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2021\/09\/Willemijn-Schneyder-CEO-and-founder-of-SwipeGuide-300x213.webp 300w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2021\/09\/Willemijn-Schneyder-CEO-and-founder-of-SwipeGuide-768x544.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-u4ty9w-fa2cf5077c88f5a8f1e92e8be0ee90ad\">\n.avia-section.av-u4ty9w-fa2cf5077c88f5a8f1e92e8be0ee90ad{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='content-blog'  class='avia-section av-u4ty9w-fa2cf5077c88f5a8f1e92e8be0ee90ad alternate_color avia-section-default avia-no-border-styling  avia-builder-el-6  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2450'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-tno0wk-19b821c824dfc5d44f6fb23273a6ef1e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"c\">\n<div class=\"c\">\n<h4 class=\"opening-text\">Willemijn Schneyder is the CEO and founder of SwipeGuide, an Amsterdam-based startup seeking to revolutionise the manufacturing industry through Saas software which creates a shift in how instructions are created, followed and distributed. \u201cIn short SwipeGuide is a platform for workforce excellence in manufacturing. What that is, is digital work instructions and checks in an app.&#8221;<\/h4>\n<\/div>\n<article class=\"article-wide modular-push section\" data-section=\"\">\n<div class=\"c\">\n<div class=\"img\">\n<div class=\"media\"><\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-dule0-0221bd14382a76e495f21a2d8d1ee189\">\n#top .hr.hr-invisible.av-dule0-0221bd14382a76e495f21a2d8d1ee189{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-dule0-0221bd14382a76e495f21a2d8d1ee189 hr-invisible  avia-builder-el-8  el_after_av_textblock  el_before_av_sidebar '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='avia-builder-widget-area clearfix  avia-builder-el-9  el_after_av_hr  el_before_av_hr '><div id=\"avia_auto_toc-2\" class=\"widget clearfix avia-widget-container avia_auto_toc avia_no_block_preview\"><div class=\"avia-preview-headline\">techleap Table of Contents<\/div><div class=\"avia-preview-info\">Title: <\/div><div class=\"avia-preview-in-front\">Table can only be rendered in frontend.<\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1tllbm-b827208a2289ce5a7c08db0fcbbe4126\">\n#top .hr.hr-invisible.av-1tllbm-b827208a2289ce5a7c08db0fcbbe4126{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1tllbm-b827208a2289ce5a7c08db0fcbbe4126 hr-invisible  avia-builder-el-10  el_after_av_sidebar  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-qfwabo-920b345d2950d894dc589a99cad469ec '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>SwipeGuide in short by Willemijn<\/h3>\n<div class=\"big\">\n<p>\u201cIn short SwipeGuide is a platform for workforce excellence in manufacturing. What that is, is digital work instructions and checks in an app.\u00a0Within the manufacturing industry, technical documentation and work instructions, they\u2019re still stuck in the last century. They\u2019re printed on paper or Excel sheets and they\u2019re very complex.\u00a0Frontline workers spend all of their time at the lines, they have no time for anything else. So working through these documents usually eats into their lunches and evenings.\u00a0We have developed a platform and an app that helps manufacturers reduce operational downtime through digital standard work instructions and text in a very unique way.\u00a0This is based upon a patented instructional format that empowers frontline operators and engineers to document, capture and share their expert knowledge across teams, lines and plans with a consumer-like ease of use.\u201d<\/p>\n<\/div>\n<div class=\"modular-text section\" data-section=\"\">\n<div class=\"c\">\n<div><\/div>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-oscq44-36f869268c85cecccd4bfbd423eb3cfa\">\n#top .hr.hr-invisible.av-oscq44-36f869268c85cecccd4bfbd423eb3cfa{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-oscq44-36f869268c85cecccd4bfbd423eb3cfa hr-invisible  avia-builder-el-12  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3pz0fm-4c3723300970d21f7e717d4a056bdd5a\">\n.avia-image-container.av-3pz0fm-4c3723300970d21f7e717d4a056bdd5a img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-3pz0fm-4c3723300970d21f7e717d4a056bdd5a .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-3pz0fm-4c3723300970d21f7e717d4a056bdd5a av-styling- avia-align-center  avia-builder-el-13  el_after_av_hr  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-2455 avia-img-lazy-loading-not-2455 avia_image ' src=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2021\/09\/Daan-Assen-Willemijn-Schneyder-Founders-of-SwipeGuide.webp\" alt='' title='Daan Assen &amp; Willemijn Schneyder Founders of SwipeGuide'  height=\"567\" width=\"800\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2021\/09\/Daan-Assen-Willemijn-Schneyder-Founders-of-SwipeGuide.webp 800w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2021\/09\/Daan-Assen-Willemijn-Schneyder-Founders-of-SwipeGuide-300x213.webp 300w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2021\/09\/Daan-Assen-Willemijn-Schneyder-Founders-of-SwipeGuide-768x544.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/div><\/div>\n<section  class='av_textblock_section av-ikkiys-1dd5c640e46ec14e93067f52687a030e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>What inspired Willemijn to build the foundations of SwipeGuide?<\/h3>\n<div class=\"big\">\n<p>&#8220;SwipeGuide was born out of frustration on how user-hostile technical documentation and work instructions are to every generation that is born and raised on new technologies.\u00a0Any generation after me still uses printed instructions or user manuals that you just pull out of a box when you buy a coffee machine. So tribal and paper knowledge holds the improvement potential of processes and product hostage.\u00a0Before SwipeGuide, I owned an agency that created growth through new value propositions and I was leveraging new solutions like checkbook technologies around products and services to drive and change behaviours.\u00a0Then when I met my co-founder Daan, he\u2019s a learning expert and fellow serial entrepreneur, we had the perfect opportunity to change the world of instructions. We realised that instead of using these checkbook tools, we should address the root cause of the problem &#8211; and the problem is: how do we give operational knowledge to people?\u00a0If companies are willing to spend hundreds of thousands of euros a year on customer experience technology that does nothing else but create a ticket pass throughout the company and give an answer to the question &#8211; there must be a market for a solution that can prevent product questions, returns and issues by providing digital dynamic usual manuals that constantly give feedback and updates as you go.\u00a0So basically, if you don\u2019t know how to fix your printer, you go to the user manual, you get a fix but you see an issue. You report that issue back through the app and therefore the next person won\u2019t have that same problem\u201d<\/p>\n<\/div>\n<div><\/div>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-27hmu0-5cddd587c42598ec3a1ac1ad48a828ac\">\n#top .hr.hr-invisible.av-27hmu0-5cddd587c42598ec3a1ac1ad48a828ac{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-27hmu0-5cddd587c42598ec3a1ac1ad48a828ac hr-invisible  avia-builder-el-15  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-lo2zxjg9-e5f325258350de7ee32f167a972e1a54 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Shifting approach for success<\/h3>\n<div>\n<p>Willemijn says one of the biggest challenges she encountered revolved around businesses not wanting to invest because they originally saw the Saas software SwipeGuide offered as an after-sale issue.<\/p>\n<p>\u201cWe started with this thesis of the revolution of user manuals and we found that in order to create a successful product in SaaS, you don\u2019t just need product-market fit, you need a group of companies willing to buy fast because you\u2019re always out of funding in the early stages.\u00a0What we found was that even though we solved a problem, the potential customers were not willing to pay for it because it was an after-sale service and it required a change in the way an organisation would run.\u201d<\/p>\n<p>However, this initial setback led to the discovery that the Saas software could indeed solve a huge problem for the manufacturing industry, resulting in a number of prestigious names embracing SwipeGuide as a vital part of their operation.<\/p>\n<p>\u201cWe had all these customers, Heineken and other production companies coming in and saying \u2018look this is amazing, it solves a very relevant problem in a very relevant industry and we\u2019re willing to pay for it.\u2019\u201d<\/p>\n<p>This meant SwipeGuide was still tackling the same problem, just in a different context and in a different market than originally planned. Willemijn pointed out that nailing the product-market fit before attempting to scale was a huge part of the business\u2019 success today.<\/p>\n<p>\u201cWe didn\u2019t need to change the process on the customer side, so it was sort of ready to go. We chose not to scale until we had a product market and go-to-market fit. That meant continuous learning and improvement of the product but also understanding our commercial value proposition and where we could construct the most value for the customer and for ourselves.<\/p>\n<p>\u201cIt takes a big effort to say \u2018we\u2019re going to choose this market, this is now our market.\u2019 We\u2019ve learned even though we want to revolutionise every user manual in the world, that the manufacturing industry has a bigger problem that is easier to solve.<\/p>\n<p>\u201cSo we shifted all of our resources in the company, we had to relocate people to different roles and we had to learn a whole new industry. That takes a lot of guts, a lot of focus and it wasn\u2019t easy, but we tackled this by focusing on the value created for the customer.<\/p>\n<p>\u201cFor me and Dan, funnily enough, that brought us back to our core. I was brought up in a mechanical engineer\u2019s home, my dad was a technical instruction designer and my brother is a head of maintenance.\u201d<\/p>\n<p>That desire to scale too soon is one of the common mistakes that Willemijn warns of. Another is being afraid of making necessary changes, particularly as your team begins to expand.<\/p>\n<p>\u201cAs you scale and you have an influx of people, your culture is dynamic and early-stage teams need to understand when to make room and let in the wind of change. I think that can be difficult because we like what we\u2019re used to, we like our rituals, we like to work with people that don\u2019t cause any friction &#8211; but friction is actually what leads to better strategies and better outcomes.<\/p>\n<p>\u201cWe all make mistakes on a daily basis and we need to surround ourselves with people who point them out to us.\u201d<\/p>\n<\/div>\n<div><\/div>\n<div><\/div>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4pcl60-be13fc391985c75dc0312780a83a71ae\">\n#top .hr.hr-invisible.av-4pcl60-be13fc391985c75dc0312780a83a71ae{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-4pcl60-be13fc391985c75dc0312780a83a71ae hr-invisible  avia-builder-el-17  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-lo5p9kw3-98a1793cf896792c99b85cfccdab9dd7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"modular-text section\" data-section=\"Hire talent that outsmarts you\">\n<div class=\"c\">\n<h3>Hire talent that outsmarts you<\/h3>\n<div>\n<p>The idea of surrounding yourself with these good people naturally leads to the importance of getting it right when it comes to your hiring process.<\/p>\n<p>\u201cWithout excellent people, you don\u2019t build an excellent team. SwipeGuide is only reaching its full potential because of the team that we have.<\/p>\n<p>\u201cHiring talent that outsmarts you and can add value in a lot of different ways, allowing them to redefine your product strategy and contribute to your vision and mission, I think is vital.<\/p>\n<p>\u201cWhat to keep in mind when building your team is your self-awareness. You have to be conscious of who you are, what you can and can\u2019t do, what you find important in your life, what your core values are and then understanding what kind of traits you need to bring in to complement that.<\/p>\n<p>\u201cIt\u2019s about understanding your own core values and hiring on them. That\u2019s your only opportunity to lock in the culture you need to achieve a sustainable company and to get that into the DNA early on. Any future decision in hiring or process is going to reflect that DNA.<\/p>\n<p>\u201cAnd I\u2019m not saying that DNA can never change, culturally you need to adapt and core values should always be aligned on. We as a company now need people that have different character traits. So they share the same core values but they will change the culture because that\u2019s what we need as we grow.\u201d<\/p>\n<p>Willemijn warned that not taking the time to find this alignment can have potentially damaging consequences. Getting it right, however, can redefine your business\u2019 fortunes for the better.<\/p>\n<p>\u201cAny technology company is radically human. You see it with any algorithm that\u2019s under fire right now, they\u2019re being programmed by people that haven\u2019t been aligned on DNA. So if you get that wrong, you\u2019re going to get a lot of things wrong in your company.<\/p>\n<p>\u201cGet that right, always hire based upon that and then better decisions and better products will follow as a result.<\/p>\n<p>\u201cFor us, it meant we had to redefine our vision, it became better. We understood how to transition this company from digital work instructions to generative AI and a predictive data strategy that helps manufacturing companies automate. Our curiosity for innovation drove us to hire people that brought that to our product and made us a stronger company because of it.\u201d<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"modular-text section\" data-section=\"Confronting bias and other surprises \">\n<div class=\"c\"><\/div>\n<\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2mgoqa-a8dc3eea8d4a1981afa3eaac6a02f4f0\">\n#top .hr.hr-invisible.av-2mgoqa-a8dc3eea8d4a1981afa3eaac6a02f4f0{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-2mgoqa-a8dc3eea8d4a1981afa3eaac6a02f4f0 hr-invisible  avia-builder-el-19  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-lo5pa2e7-46655e01032f5b3a422360171c30e95f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"modular-text section\" data-section=\"Hire talent that outsmarts you\">\n<div class=\"c\">\n<h3>Confronting bias and other surprises<\/h3>\n<div>\n<p>When we spoke to Willemijn, our chat happened to fall on International Women\u2019s Day, which brought us onto the subject of challenges facing a female entrepreneur.<\/p>\n<p>\u201cI encountered a lot of biased fundraising in the early stages of my business. I got asked a lot of improper questions in regards to my ability and commitment as a female founder, so that was surprising, well, surprising and not surprising.<\/p>\n<p>Willemijn also found it unusual that there was such a gap in the market for what her business actually offered, highlighting how bizarre it was that paper instructions were still the \u2018norm\u2019 when it came to manufacturing.<\/p>\n<p>\u201cI have a background in business model innovation and value proposition design. It\u2019s always been my purpose to follow the needs of the customer and design propositions that make an impact around the actual need of a user.<\/p>\n<p>\u201cI found that when we started realising our product might solve a bigger problem in a different industry, surprisingly I hadn\u2019t actually seen it before.<\/p>\n<p>\u201cI found through the connections with my brother and dad that they still use technologies that went live in the 80s or 90s, and that no one ever invests in frontline operators and field service engineers. That\u2019s a very untapped market, which is now just coming of age.<\/p>\n<p>\u201cHow can it be that today, digital tools and digital apps in manufacturing are still untapped potential? How can it be that if I go into any factory, they\u2019re using paper instructions and 28-year-old field service engineers are expected to put away their smartphones and go back to manuals printed in huge documents?\u201d<\/p>\n<p>Another surprise stemmed from those earliest days of SwipeGuide and the reason for the shift in approach. \u201cI find it surprising that huge consumer brands are not willing to invest in consumer user experiences enough &#8211; but eventually that did lead us to a market with a group of users we felt we could offer more value.\u201d<\/p>\n<\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div class=\"modular-text section\" data-section=\"Confronting bias and other surprises \">\n<div class=\"c\"><\/div>\n<\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-hbjq78-efc7321cfea2ab9bb6d95bab3230182a\">\n.avia-section.av-hbjq78-efc7321cfea2ab9bb6d95bab3230182a{\nbackground-color:#e3e3e3;\nbackground-image:unset;\n}\n<\/style>\n<div id='quote-section'  class='avia-section av-hbjq78-efc7321cfea2ab9bb6d95bab3230182a alternate_color avia-section-large avia-no-border-styling  avia-builder-el-21  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2450'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-gchidw-bf838bd151334e43de27e375af9d1d1e sc-av_one_half av-equal-height-column-flextable'><div  class='flex_column av-gchidw-bf838bd151334e43de27e375af9d1d1e av_one_half  avia-builder-el-22  el_before_av_one_half  avia-builder-el-first  first no_margin flex_column_table_cell av-equal-height-column av-align-top  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lnn3f8dl-70297ce346227f6f5e030828a2aaaf87\">\n.avia-image-container.av-lnn3f8dl-70297ce346227f6f5e030828a2aaaf87 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lnn3f8dl-70297ce346227f6f5e030828a2aaaf87 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lnn3f8dl-70297ce346227f6f5e030828a2aaaf87 av-styling-no-styling avia-align-center  avia-builder-el-23  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-2462 avia-img-lazy-loading-not-2462 avia_image ' src=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2021\/09\/Willemijn-Schneyder-SwipeGuide-500x500.png\" alt='' title='Willemijn Schneyder SwipeGuide'  height=\"500\" width=\"500\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2021\/09\/Willemijn-Schneyder-SwipeGuide-500x500.png 500w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2021\/09\/Willemijn-Schneyder-SwipeGuide-300x300.png 300w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2021\/09\/Willemijn-Schneyder-SwipeGuide-1030x1030.png 1030w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2021\/09\/Willemijn-Schneyder-SwipeGuide-80x80.png 80w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2021\/09\/Willemijn-Schneyder-SwipeGuide-768x768.png 768w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2021\/09\/Willemijn-Schneyder-SwipeGuide-1020x1020.png 1020w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2021\/09\/Willemijn-Schneyder-SwipeGuide.png 1080w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ccztvo-4900b8651e4b28c1c6ad7a8640ee26cc\">\n.flex_column.av-ccztvo-4900b8651e4b28c1c6ad7a8640ee26cc{\npadding:30px 40px 40px 90px;\n}\n<\/style>\n<div  class='flex_column av-ccztvo-4900b8651e4b28c1c6ad7a8640ee26cc av_one_half  avia-builder-el-24  el_after_av_one_half  avia-builder-el-last  no_margin flex_column_table_cell av-equal-height-column av-align-top  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-aq8rwk-54c4c44bac1f0b5dc18b6617372aae0c\">\n#top .av-special-heading.av-aq8rwk-54c4c44bac1f0b5dc18b6617372aae0c{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-aq8rwk-54c4c44bac1f0b5dc18b6617372aae0c .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-aq8rwk-54c4c44bac1f0b5dc18b6617372aae0c .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-aq8rwk-54c4c44bac1f0b5dc18b6617372aae0c av-special-heading-h2 blockquote modern-quote  avia-builder-el-25  el_before_av_textblock  avia-builder-el-first  quotation'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >As a founder, you should be tackling the issues of today, but don\u2019t forget to fast-forward and imagine that conversation 24 months from now, on all the different ways you\u2019ve created value.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-91juhw-eea47a5b3657fe9c24f1676198d727fe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock quote-bottom'  itemprop=\"text\" ><p><span style=\"font-family: maison-mono;color: #ff8000\">Willemijn Schneyder, CEO and founder @ SwipeGuide<\/span><\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lnin7dil-690e09858cada6a8329eb467c4706a90\">\n.avia-section.av-lnin7dil-690e09858cada6a8329eb467c4706a90{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='content-blog2'  class='avia-section av-lnin7dil-690e09858cada6a8329eb467c4706a90 alternate_color avia-section-default avia-no-border-styling  avia-builder-el-27  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2450'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-7e501g-35909eb2a2b69d0f09f12f6effe013ed '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>The pandemic\u2019s long-term impact<\/h3>\n<div>\n<p>Like so many others, SwipeGuide has felt the effects of the pandemic, and while it has unfortunately restricted the ability to meet in-person, it has supercharged the need for this kind of Saas software.<\/p>\n<p>\u201cThe manufacturing industry has changed tremendously in both the short and the long-term. It has accelerated the need for digital tools and the awareness for digital transformation.<\/p>\n<p>\u201cFundamentally, what changed was how to connect with our ecosystem. Traditionally manufacturing companies don\u2019t get out much, they do a physical event once a year, but you can\u2019t turn them into digital events because they run factories or operations.<\/p>\n<p>\u201cSo our ecosystem will change for the better in the long-run. There\u2019s going to be more room for digital transformation and the adoption of digital tools, which will impact sustainability much faster than expected.<\/p>\n<p>\u201cNo longer will field service engineers have to fly from one continent to another just to troubleshoot a huge packaging system. They can now do that remotely through smart glasses, through screen-sharing &#8211; that impacts not just the business case, but also the sustainable manufacturing environment, so I think that\u2019s for the better.\u201d<\/p>\n<\/div>\n<div><\/div>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-awcx88-153971e8b3c6eed5bc4a17ada415bccf\">\n#top .hr.hr-invisible.av-awcx88-153971e8b3c6eed5bc4a17ada415bccf{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-awcx88-153971e8b3c6eed5bc4a17ada415bccf hr-invisible  avia-builder-el-29  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-lo3032gp-0143ca310b2ea36024ba488a378debd0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"modular-text section\" data-section=\"\u201cCulture starts at the door\u201d\u00a0\">\n<div class=\"c\">\n<div class=\"modular-text section\" data-section=\"The art of saying \u2018no\u2019\">\n<div class=\"c\">\n<h3>The art of saying \u2018no\u2019<\/h3>\n<div>\n<p>We asked Willemijn to recall some of the best advice she\u2019d ever been given in business. One bit of wisdom she touched upon was how to get the most from saying \u2018no\u2019.<\/p>\n<p>\u201cThere\u2019s one that relates very much to me personally. Saying no in a much better way, much earlier on. Getting a constructive no as soon as possible, gets to a far more constructive yes.<\/p>\n<p>\u201cThe art of saying, and everything involved with saying \u2018no\u2019 &#8211; the best business advice I\u2019ve ever been given, was to read a book called\u00a0<a href=\"https:\/\/www.amazon.co.uk\/Never-Split-Difference-Negotiating-Depended\/dp\/1847941494\/?_encoding=UTF8&amp;pd_rd_w=QttI7&amp;pf_rd_p=3d6f73e3-59a0-49fa-adae-5548adbb7b98&amp;pf_rd_r=KBTBCP1W8V1E15ZMTZVF&amp;pd_rd_r=10fd16af-c87e-4598-bec1-269116bf76fc&amp;pd_rd_wg=zcGvy&amp;ref_=pd_gw_ci_mcx_mr_hp_d&amp;gclid=Cj0KCQjwo-aCBhC-ARIsAAkNQis6YGUiTx0JXRJwoz17eyd6FCHLMiePpZpG-feZK37Hj-i-e5KiCO4aAjxCEALw_wcB\" target=\"_blank\" rel=\"noopener\"><i>Never Split the Difference<\/i><\/a>. It boils down to all of the benefits of understanding a constructive no; how that really improves your product, your business, your company, your operation and everything around it.<\/p>\n<p>\u201cThe other piece of advice would be: as a founder, you should be tackling the issues of today, but don\u2019t forget to fast-forward and imagine that conversation 24 months from now, on all the different ways you\u2019ve created value. I think sometimes, we get too overwhelmed with the business of today.\u201d<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"modular-text section\" data-section=\"Willemijn\u2019s three key tips\">\n<div class=\"c\"><\/div>\n<\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div class=\"modular-text section\" data-section=\"COVID\u2019s impact on creativity\u00a0\">\n<div class=\"c\"><\/div>\n<\/div>\n<div><\/div>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-99p2zs-52f680aad108b1a5177c2904deaa3b60\">\n#top .hr.hr-invisible.av-99p2zs-52f680aad108b1a5177c2904deaa3b60{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-99p2zs-52f680aad108b1a5177c2904deaa3b60 hr-invisible  avia-builder-el-31  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-lo303eux-2caa7460305e186dd6e0fa562e409f27 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"modular-text section\" data-section=\"\u201cCulture starts at the door\u201d\u00a0\">\n<div class=\"c\">\n<div class=\"modular-text section\" data-section=\"COVID\u2019s impact on creativity\u00a0\">\n<div class=\"c\">\n<div class=\"modular-text section\" data-section=\"Willemijn\u2019s three key tips\">\n<div class=\"c\">\n<h3>Willemijn\u2019s three key tips<\/h3>\n<div>\n<p>On the flip-side of that, we also called on Willemijn to offer up three pieces of her own priceless advice for entrepreneurs.<\/p>\n<p>\u201cPerseverance, you need perseverance. Always have the now, near and the future in mind. Your journey\u2019s one big contingency plan.<\/p>\n<p>\u201cSecond is, crowdsource your vision. We crowdsourced our vision amongst the first six people and still we do it. If you crowdsource your vision, you\u2019ll end up creating more value than you could ever have imagined at the start.<\/p>\n<p>\u201cThird would be to really, really, really understand who you are, what you\u2019re capable of and what you\u2019re not capable of. That self-awareness of where you can add value, where you cannot add value and understanding your own bias is going to help you see clearly what you need to be doing.\u201d<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"modular-text section\" data-section=\"\u201cDo it together\u201d\">\n<div class=\"c\"><\/div>\n<\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div class=\"modular-text section\" data-section=\"The perpetuity of a funding strategy\">\n<div class=\"c\"><\/div>\n<\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div class=\"modular-text section\" data-section=\"COVID\u2019s impact on creativity\u00a0\">\n<div class=\"c\"><\/div>\n<\/div>\n<div><\/div>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6s6k6w-c9d0773291a0e121d0b9b4b9ceaf8cf2\">\n#top .hr.hr-invisible.av-6s6k6w-c9d0773291a0e121d0b9b4b9ceaf8cf2{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-6s6k6w-c9d0773291a0e121d0b9b4b9ceaf8cf2 hr-invisible  avia-builder-el-33  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-miihas-8cb5b9cded39ed96e97a9abdafe79234\">\n.avia-image-container.av-miihas-8cb5b9cded39ed96e97a9abdafe79234 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-miihas-8cb5b9cded39ed96e97a9abdafe79234 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-miihas-8cb5b9cded39ed96e97a9abdafe79234 av-styling- avia-align-center  avia-builder-el-34  el_after_av_hr  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-2454 avia-img-lazy-loading-not-2454 avia_image ' src=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2021\/09\/The-Swipeguide-team.webp\" alt='' title='The Swipeguide team'  height=\"567\" width=\"800\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2021\/09\/The-Swipeguide-team.webp 800w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2021\/09\/The-Swipeguide-team-300x213.webp 300w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2021\/09\/The-Swipeguide-team-768x544.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/div><\/div>\n<section  class='av_textblock_section av-6c5saw-6a1b38b0926a9a9045a5df44eded9695 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"modular-text section\" data-section=\"\u201cCulture starts at the door\u201d\u00a0\">\n<div class=\"c\">\n<div class=\"modular-text section\" data-section=\"COVID\u2019s impact on creativity\u00a0\">\n<div class=\"c\">\n<h3>\u201cDo it together\u201d<\/h3>\n<div>\n<p>Finally, Willemijn gave us an insight into what it was that encouraged her to join the\u00a0<a href=\"https:\/\/www.techleap.nl\/what-we-do\/techleap-rise-programme\/\">Rise programme<\/a>, Techleap\u2019s own acceleration programme in the Netherlands dedicated to startup growth.<\/p>\n<p>\u201cI\u2019ve seen Techleap develop from Startup Delta and I saw the immense difference in the quality of people, feedback and programme. Looking at the expertise that they bring into the Rise programme, we felt by joining, this would be the right stepping stone for SwipeGuide.<\/p>\n<p>\u201cWe\u2019re going from startup to scaleup right now, a growth spurt so to say. We felt that teaming up with the right expertise, but also the right level of companies around us would accelerate our decision-making.<\/p>\n<p>\u201cIf you look at the whole Rise portfolio or any Saas ecosystem, we all tend to fall into the same pitfalls. I think by knowledge-sharing and crowdsourcing those mistakes, you can help prevent others from falling into them.<\/p>\n<p>\u201cAlso you feel understood, that helps, to have confirmation. A lot of this journey is about figuring it out and why figure it out individually, when you can do it together?<\/p>\n<\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div class=\"modular-text section\" data-section=\"The perpetuity of a funding strategy\">\n<div class=\"c\"><\/div>\n<\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div class=\"modular-text section\" data-section=\"COVID\u2019s impact on creativity\u00a0\">\n<div class=\"c\"><\/div>\n<\/div>\n<div><\/div>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7z4cc8-f6dd511460bc69cf4152bead91c4d337\">\n.avia-section.av-7z4cc8-f6dd511460bc69cf4152bead91c4d337{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='quote-section'  class='avia-section av-7z4cc8-f6dd511460bc69cf4152bead91c4d337 alternate_color avia-section-large avia-no-border-styling  avia-builder-el-36  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2450'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-1wfa0-7897a48582ac3cd256a449d43c9be3b8 sc-av_one_half av-equal-height-column-flextable'><div  class='flex_column av-1wfa0-7897a48582ac3cd256a449d43c9be3b8 av_one_half  avia-builder-el-37  el_before_av_one_half  avia-builder-el-first  first no_margin flex_column_table_cell av-equal-height-column av-align-top  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lo305hs1-ba9e31dba99991cf5bc2cdc4535418e8\">\n.avia-image-container.av-lo305hs1-ba9e31dba99991cf5bc2cdc4535418e8 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lo305hs1-ba9e31dba99991cf5bc2cdc4535418e8 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lo305hs1-ba9e31dba99991cf5bc2cdc4535418e8 av-styling-no-styling avia-align-center  avia-builder-el-38  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-2280 avia-img-lazy-loading-not-2280 avia_image ' src=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2021\/08\/techleap-rise-1-500x500.png\" alt='' title='techleap rise (1)'  height=\"500\" width=\"500\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2021\/08\/techleap-rise-1-500x500.png 500w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2021\/08\/techleap-rise-1-300x300.png 300w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2021\/08\/techleap-rise-1-1030x1030.png 1030w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2021\/08\/techleap-rise-1-80x80.png 80w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2021\/08\/techleap-rise-1-768x768.png 768w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2021\/08\/techleap-rise-1-1020x1020.png 1020w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2021\/08\/techleap-rise-1.png 1080w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ev148-71d6ff7917bab0010f1c67567f09e2d8\">\n.flex_column.av-ev148-71d6ff7917bab0010f1c67567f09e2d8{\npadding:30px 40px 40px 90px;\n}\n<\/style>\n<div  class='flex_column av-ev148-71d6ff7917bab0010f1c67567f09e2d8 av_one_half  avia-builder-el-39  el_after_av_one_half  avia-builder-el-last  no_margin flex_column_table_cell av-equal-height-column av-align-top  '     ><section  class='av_textblock_section av-lo30691g-bf30da77f78d5719ad491b12c28e37d2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"modular-text section\" data-section=\"\u201cCulture starts at the door\u201d\u00a0\">\n<div class=\"c\">\n<div class=\"modular-text section\" data-section=\"COVID\u2019s impact on creativity\u00a0\">\n<div class=\"c\">\n<h2>Join our Rise programme<\/h2>\n<div class=\"big\">\n<p>Rise is your one time opportunity to connect with other founders and create together a strong peer community where you can share learnings and get inspired by one another. During the programme, you\u2019ll be able to ask all your questions to seasoned entrepreneurs and gather deep, honest insights about scaling a startup successfully.<\/p>\n<\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div class=\"modular-text section\" data-section=\"The perpetuity of a funding strategy\">\n<div class=\"c\"><\/div>\n<\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div class=\"modular-text section\" data-section=\"COVID\u2019s impact on creativity\u00a0\">\n<div class=\"c\"><\/div>\n<\/div>\n<div><\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-24z6ns-878e408736426fc5cf79e5ea09f2cd9d\">\n#top .hr.hr-invisible.av-24z6ns-878e408736426fc5cf79e5ea09f2cd9d{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-24z6ns-878e408736426fc5cf79e5ea09f2cd9d hr-invisible  avia-builder-el-41  el_after_av_textblock  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap av-lo306jm7-e43c71144254ed4b04805b77fee93363-wrap avia-button-left  avia-builder-el-42  el_after_av_hr  avia-builder-el-last  tl-custom-bt-or'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lo306jm7-e43c71144254ed4b04805b77fee93363\">\n#top #wrap_all .avia-button.av-lo306jm7-e43c71144254ed4b04805b77fee93363{\nfont-size:17px;\nborder-style:none;\nborder-radius:0 0 0 0;\nbox-shadow:none;\ntransition:all 0.4s ease-in-out;\npadding:11px 26px 11px 26px;\n}\n#top #wrap_all .avia-button.av-lo306jm7-e43c71144254ed4b04805b77fee93363:hover{\ncolor:black;\nopacity:1;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all.avia-button.av-lo306jm7-e43c71144254ed4b04805b77fee93363:hover .avia_button_background{\nborder-radius:0 0 0 0;\n}\n<\/style>\n<a href=\"https:\/\/www.techleap.nl\/what-we-do\/techleap-rise-programme\" class=\"avia-button av-lo306jm7-e43c71144254ed4b04805b77fee93363 avia-icon_select-no avia-size-large avia-position-left avia-color-theme-color-highlight avia-font-color-black\" target=\"_blank\" rel=\"noopener noreferrer\"><span class='avia_iconbox_title' >Read to Rise?<\/span><span class='avia_button_background avia-button avia-color-theme-color-highlight' ><\/span><\/a><\/div><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6fnsec-d567ad56378f502d736a717e9e48bb88\">\n.avia-section.av-6fnsec-d567ad56378f502d736a717e9e48bb88{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='related-posts'  class='avia-section av-6fnsec-d567ad56378f502d736a717e9e48bb88 alternate_color avia-section-default avia-no-border-styling  avia-builder-el-43  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2450'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4a1xp0-5b5f73cc11492dbac4402544d1fa5b75\">\n#top 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data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:&quot;7&quot;,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;show_slide_delay&quot;:90}\" class='avia-content-slider avia-content-slider-active avia-content-slider1 avia-content-slider-odd  avia-builder-el-45  el_after_av_heading  avia-builder-el-last  av-slideshow-ui av-control-default   av-no-slider-navigation av-slideshow-autoplay av-loop-endless av-loop-manual-endless '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Blog\" ><div class=\"avia-content-slider-inner\"><div class=\"slide-entry-wrap\"><article class='slide-entry flex_column  post-entry post-entry-762 slide-entry-overview slide-loop-1 slide-parity-odd  av_one_third first real-thumbnail posttype-post post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href=\"https:\/\/techleap.nl\/blog\/how-physee-is-ushering-in-a-future-of-energy-neutral-buildings\/\" data-rel=\"slide-1\" class=\"slide-image\" title=\"How PHYSEE is ushering in a future of energy-neutral buildings\"><img decoding=\"async\" fetchpriority=\"high\" width=\"495\" height=\"400\" src=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/12\/PHYSEE-495x400.webp\" class=\"wp-image-3200 avia-img-lazy-loading-not-3200 attachment-portfolio size-portfolio wp-post-image\" alt=\"People at the office sitting in front of each other looking up to the camera above them\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href=\"https:\/\/techleap.nl\/blog\/how-physee-is-ushering-in-a-future-of-energy-neutral-buildings\/\" title=\"How PHYSEE is ushering in a future of energy-neutral buildings\">How PHYSEE is ushering in a future of energy-neutral buildings<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2023-08-16T15:13:22+02:00\" >August 16, 2023<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><div class=\"read-more-link\"><a href=\"https:\/\/techleap.nl\/blog\/how-physee-is-ushering-in-a-future-of-energy-neutral-buildings\/\" class=\"more-link\">Read more<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/12\/PHYSEE.webp<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1133<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1600<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Sylvie<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/techleap-design.nl\/techleap\/wp-content\/uploads\/sites\/2\/2023\/11\/Techleap_Logo_BrandBlack_Techleap_Logo_Reversed.svg<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Sylvie<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2021-09-02T13:51:03+02:00\" >2023-08-16 15:13:22<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2023-12-20 18:04:04<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>How PHYSEE is ushering in a future of energy-neutral buildings<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-1031 slide-entry-overview slide-loop-2 slide-parity-even  av_one_third  real-thumbnail posttype-post post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href=\"https:\/\/techleap.nl\/blog\/9-scaleups-joining-the-rise-programme-batch-11\/\" data-rel=\"slide-1\" class=\"slide-image\" title=\"9 scaleups joining the Rise Programme Batch #11\"><img decoding=\"async\" fetchpriority=\"high\" width=\"495\" height=\"400\" src=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/08\/1684311082-blog-2-495x400.png\" class=\"wp-image-1033 avia-img-lazy-loading-not-1033 attachment-portfolio size-portfolio wp-post-image\" alt=\"Meet the 9 scaleups joining the rise programme batch #11\" srcset=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/08\/1684311082-blog-2-495x400.png 495w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/08\/1684311082-blog-2-845x684.png 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href=\"https:\/\/techleap.nl\/blog\/9-scaleups-joining-the-rise-programme-batch-11\/\" title=\"9 scaleups joining the Rise Programme Batch #11\">9 scaleups joining the Rise Programme Batch #11<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2023-05-23T12:00:03+02:00\" >May 23, 2023<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><div class=\"read-more-link\"><a href=\"https:\/\/techleap.nl\/blog\/9-scaleups-joining-the-rise-programme-batch-11\/\" class=\"more-link\">Read more<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/08\/1684311082-blog-2.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1020<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1440<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>friederike<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/techleap-design.nl\/techleap\/wp-content\/uploads\/sites\/2\/2023\/11\/Techleap_Logo_BrandBlack_Techleap_Logo_Reversed.svg<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>friederike<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2021-09-02T13:51:03+02:00\" >2023-05-23 12:00:03<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-04-10 15:35:26<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>9 scaleups joining the Rise Programme Batch #11<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-929 slide-entry-overview slide-loop-3 slide-parity-odd  post-entry-last  av_one_third  real-thumbnail posttype-post post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href=\"https:\/\/techleap.nl\/blog\/meet-the-dutch-scaleups-joining-rise-batch10\/\" data-rel=\"slide-1\" class=\"slide-image\" title=\"Meet the Dutch scaleups joining Rise Batch #10\"><img decoding=\"async\" fetchpriority=\"high\" width=\"495\" height=\"400\" src=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/08\/1676649056-blog-2-495x400.png\" class=\"wp-image-931 avia-img-lazy-loading-not-931 attachment-portfolio size-portfolio wp-post-image\" alt=\"Rise Batch #10 - overview participants\" srcset=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/08\/1676649056-blog-2-495x400.png 495w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/08\/1676649056-blog-2-845x684.png 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href=\"https:\/\/techleap.nl\/blog\/meet-the-dutch-scaleups-joining-rise-batch10\/\" title=\"Meet the Dutch scaleups joining Rise Batch #10\">Meet the Dutch scaleups joining Rise Batch #10<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2023-02-17T16:03:55+01:00\" >February 17, 2023<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><div class=\"read-more-link\"><a href=\"https:\/\/techleap.nl\/blog\/meet-the-dutch-scaleups-joining-rise-batch10\/\" class=\"more-link\">Read more<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/08\/1676649056-blog-2.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1020<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1440<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'><\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/techleap-design.nl\/techleap\/wp-content\/uploads\/sites\/2\/2023\/11\/Techleap_Logo_BrandBlack_Techleap_Logo_Reversed.svg<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'><\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2021-09-02T13:51:03+02:00\" >2023-02-17 16:03:55<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2023-12-20 18:08:55<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Meet the Dutch scaleups joining Rise Batch #10<\/span><\/span><\/span><\/article><\/div><\/div><\/div>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":2452,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[66],"acf":[],"_links":{"self":[{"href":"https:\/\/techleap.nl\/wp-json\/wp\/v2\/posts\/2450"}],"collection":[{"href":"https:\/\/techleap.nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techleap.nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techleap.nl\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/techleap.nl\/wp-json\/wp\/v2\/comments?post=2450"}],"version-history":[{"count":12,"href":"https:\/\/techleap.nl\/wp-json\/wp\/v2\/posts\/2450\/revisions"}],"predecessor-version":[{"id":4577,"href":"https:\/\/techleap.nl\/wp-json\/wp\/v2\/posts\/2450\/revisions\/4577"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techleap.nl\/wp-json\/wp\/v2\/media\/2452"}],"wp:attachment":[{"href":"https:\/\/techleap.nl\/wp-json\/wp\/v2\/media?parent=2450"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techleap.nl\/wp-json\/wp\/v2\/categories?post=2450"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techleap.nl\/wp-json\/wp\/v2\/tags?post=2450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}