{"id":2489,"date":"2021-08-16T15:10:10","date_gmt":"2021-08-16T13:10:10","guid":{"rendered":"https:\/\/techleap-design.nl\/techleap\/?p=2489"},"modified":"2023-12-20T19:13:27","modified_gmt":"2023-12-20T18:13:27","slug":"4-essential-tips-for-scaling-your-tech-business-globally","status":"publish","type":"post","link":"https:\/\/techleap.nl\/blog\/4-essential-tips-for-scaling-your-tech-business-globally\/","title":{"rendered":"4 essential tips for scaling your tech business globally"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-18hdufo-42582efc04ccaefb3e7a9c2d25e0749d\">\n.avia-section.av-18hdufo-42582efc04ccaefb3e7a9c2d25e0749d{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='header-blog'  class='avia-section av-18hdufo-42582efc04ccaefb3e7a9c2d25e0749d alternate_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2489'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-15qnqwk-dc06b6b044d63f8eb332b8f505120424 sc-av_one_half av-equal-height-column-flextable'><div  class='flex_column av-15qnqwk-dc06b6b044d63f8eb332b8f505120424 av_one_half  avia-builder-el-1  el_before_av_one_half  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-middle  '     ><p><div  class='av-post-metadata-container av-lo2zq90l-354b86db3de952e58d12a3ab68519c32 av-metadata-container-align-left  avia-builder-el-2  el_before_av_heading  avia-builder-el-first  av-metadata-container-1'><div class='av-post-metadata-container-inner'><span class=\"av-post-metadata-content av-post-metadata-meta-content\"><span class=\"av-post-metadata-content av-post-metadata-published\"><span class=\"av-post-metadata-published-date\" >August 16, 2021<\/span><\/span><\/span><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lo5pp0it-5c77a04f315d73bca257ffdcc7a5b25d\">\n#top .av-special-heading.av-lo5pp0it-5c77a04f315d73bca257ffdcc7a5b25d{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lo5pp0it-5c77a04f315d73bca257ffdcc7a5b25d .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lo5pp0it-5c77a04f315d73bca257ffdcc7a5b25d .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lo5pp0it-5c77a04f315d73bca257ffdcc7a5b25d av-special-heading-h1  avia-builder-el-3  el_after_av_post_metadata  avia-builder-el-last '><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >4 essential tips for scaling your tech business globally<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/p><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-y8liwk-e0bbfca7a2272ea72a954823c9f13cd1 av_one_half  avia-builder-el-4  el_after_av_one_half  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-middle  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-vvsyxg-15bd5983ce46b8b29efc266a8ab26ee8\">\n.avia-image-container.av-vvsyxg-15bd5983ce46b8b29efc266a8ab26ee8 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-vvsyxg-15bd5983ce46b8b29efc266a8ab26ee8 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-vvsyxg-15bd5983ce46b8b29efc266a8ab26ee8 av-styling- avia-align-center  avia-builder-el-5  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-2490 avia-img-lazy-loading-not-2490 avia_image ' src=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/10\/Two-women-in-business-attire-speaking.webp\" alt='' title='Two women in business attire speaking'  height=\"567\" width=\"800\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/10\/Two-women-in-business-attire-speaking.webp 800w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/10\/Two-women-in-business-attire-speaking-300x213.webp 300w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/10\/Two-women-in-business-attire-speaking-768x544.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-u4ty9w-fa2cf5077c88f5a8f1e92e8be0ee90ad\">\n.avia-section.av-u4ty9w-fa2cf5077c88f5a8f1e92e8be0ee90ad{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='content-blog'  class='avia-section av-u4ty9w-fa2cf5077c88f5a8f1e92e8be0ee90ad alternate_color avia-section-default avia-no-border-styling  avia-builder-el-6  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2489'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-tno0wk-19b821c824dfc5d44f6fb23273a6ef1e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"c\">\n<div class=\"c\">\n<div class=\"c\">\n<div class=\"c\">\n<div class=\"c\">\n<h4>Expanding your tech startup or scaleup to new international markets can be a game-changer, but it&#8217;s also a complex journey. We&#8217;ve gathered insights and tips from industry experts, Alun Baker &#8211; CEO of Clario &amp; non-executive Chairman of Arkk Solutions, Laurent Gibb &#8211; Startup Consultant and international Expansion Advisor, Jeff Wellstead &#8211; Founder &amp; CEO of Big Bear Partners, and Annemie Ress &#8211; COO of Innogy Innovation Hub to help guide your global expansion.<\/h4>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-dule0-0221bd14382a76e495f21a2d8d1ee189\">\n#top .hr.hr-invisible.av-dule0-0221bd14382a76e495f21a2d8d1ee189{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-dule0-0221bd14382a76e495f21a2d8d1ee189 hr-invisible  avia-builder-el-8  el_after_av_textblock  el_before_av_sidebar '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='avia-builder-widget-area clearfix  avia-builder-el-9  el_after_av_hr  el_before_av_hr '><div id=\"avia_auto_toc-2\" class=\"widget clearfix avia-widget-container avia_auto_toc avia_no_block_preview\"><div class=\"avia-preview-headline\">techleap Table of Contents<\/div><div class=\"avia-preview-info\">Title: <\/div><div class=\"avia-preview-in-front\">Table can only be rendered in frontend.<\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2bxbcp-2801e51c5e16a94742715640a6139119\">\n#top .hr.hr-invisible.av-2bxbcp-2801e51c5e16a94742715640a6139119{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-2bxbcp-2801e51c5e16a94742715640a6139119 hr-invisible  avia-builder-el-10  el_after_av_sidebar  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-qfwabo-920b345d2950d894dc589a99cad469ec '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Tip 1: Distribute your leadership team and set clear expectations early on.<\/h3>\n<div>\n<p><b>Alun Baker<\/b><\/p>\n<p>You should distribute leadership, hire someone accountable for the region you want to expand to. If you see the US as a 60%-70% market for you, think of putting a senior person in charge &#8211; you could hire a Chief Revenue Officer for the\u00a0<a href=\"https:\/\/goglobal.techleap.nl\/regional-insights\/usa-east-coast\" target=\"_blank\" rel=\"noopener\">US market<\/a>\u00a0once you got the momentum.<\/p>\n<p>To avoid further challenges and pitfalls &#8211; set expectations clearly and early for your team, plan ahead your hiring strategy and expansion timelines.\u00a0<b>Big advice:<\/b>\u00a0if you have international clients, try to use them for early sales to gain momentum or at least use them to test your market messaging.<\/p>\n<p>From personal experience &#8211; hiring someone in a country where you want to expand to brings better results, they are more culturally aligned. In some countries, it makes a huge difference when you have a company representative who has a large regional network.<\/p>\n<p><b>Stefan Ciecierski &#8211; Talent @Newfound<\/b><\/p>\n<p>In the first stages of creating a business, culture is very important. The first people that you hire tend to define that culture. So when you are expanding overseas, the question that would need ask is not \u201cHow can I translate my culture internationally\u201d but \u201cHow can I allow\u00a0 my culture to evolve and to take international opportunity\u201d<\/p>\n<\/div>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6vhy2z-5aeb455cdea325528e549448f46e545b\">\n.avia-section.av-6vhy2z-5aeb455cdea325528e549448f46e545b{\nbackground-color:#e3e3e3;\nbackground-image:unset;\n}\n<\/style>\n<div id='quote-section'  class='avia-section av-6vhy2z-5aeb455cdea325528e549448f46e545b alternate_color avia-section-large avia-no-border-styling  avia-builder-el-12  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2489'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-5acz5n-39d6797860d9239c568bb17cf75439c4 sc-av_one_half av-equal-height-column-flextable'><div  class='flex_column av-5acz5n-39d6797860d9239c568bb17cf75439c4 av_one_half  avia-builder-el-13  el_before_av_one_half  avia-builder-el-first  first no_margin flex_column_table_cell av-equal-height-column av-align-top  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lo5qou03-1a3b5df3ea93a67eff1d286dc61b4ceb\">\n.avia-image-container.av-lo5qou03-1a3b5df3ea93a67eff1d286dc61b4ceb img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lo5qou03-1a3b5df3ea93a67eff1d286dc61b4ceb .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lo5qou03-1a3b5df3ea93a67eff1d286dc61b4ceb av-styling-no-styling avia-align-center  avia-builder-el-14  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-2495 avia-img-lazy-loading-not-2495 avia_image ' src=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/10\/alun-baker.webp\" alt='' title='Alun Baker - CEO of Clario &amp; non-executive Chairman of Arkk Solutions'  height=\"500\" width=\"500\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/10\/alun-baker.webp 500w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/10\/alun-baker-300x300.webp 300w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/10\/alun-baker-80x80.webp 80w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4tueu3-26cfe26ec01c2a2182cd91e190b47e20\">\n.flex_column.av-4tueu3-26cfe26ec01c2a2182cd91e190b47e20{\npadding:30px 40px 40px 90px;\n}\n<\/style>\n<div  class='flex_column av-4tueu3-26cfe26ec01c2a2182cd91e190b47e20 av_one_half  avia-builder-el-15  el_after_av_one_half  avia-builder-el-last  no_margin flex_column_table_cell av-equal-height-column av-align-top  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lo5qromj-d9232c7732e1e77317278494d40441be\">\n#top .av-special-heading.av-lo5qromj-d9232c7732e1e77317278494d40441be{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lo5qromj-d9232c7732e1e77317278494d40441be .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lo5qromj-d9232c7732e1e77317278494d40441be .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lo5qromj-d9232c7732e1e77317278494d40441be av-special-heading-h1 blockquote modern-quote  avia-builder-el-16  el_before_av_textblock  avia-builder-el-first  quotation'><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >If today your products got really good momentum, you want to take that momentum into a foreign market as quickly as possible.<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-lo5qs9nw-289f91f836ffd12fb343f889718e3485 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock quote-bottom'  itemprop=\"text\" ><p><span style=\"font-family: maison-mono;color: #ff8000\">Alun Baker &#8211; CEO of Clario &amp; non-executive Chairman of Arkk Solutions<br \/>\n<\/span><\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2jrle1-18e75788c2172726de727bb3155c3060\">\n.avia-section.av-2jrle1-18e75788c2172726de727bb3155c3060{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='content-blog'  class='avia-section av-2jrle1-18e75788c2172726de727bb3155c3060 alternate_color avia-section-default avia-no-border-styling  avia-builder-el-18  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2489'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-22x0yx-1d22b0fc384bde7611c1779faa2c2444\">\n#top .hr.hr-invisible.av-22x0yx-1d22b0fc384bde7611c1779faa2c2444{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-22x0yx-1d22b0fc384bde7611c1779faa2c2444 hr-invisible  avia-builder-el-19  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-lo5qtqsv-239b9b5a51e3f59c2e5d13fb08c34367 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"modular-text section\" data-section=\"\">\n<div class=\"c\">\n<div>\n<div class=\"modular-text section\" data-section=\"\">\n<div class=\"c\">\n<div>\n<div class=\"modular-text section\" data-section=\"\">\n<div class=\"c\">\n<div>\n<div class=\"modular-text section\" data-section=\"\">\n<div class=\"c\">\n<div>\n<div class=\"modular-text section\" data-section=\"Tip 2: Plan for growth\">\n<div class=\"c\">\n<h3>Tip 2: Plan for growth<\/h3>\n<div>\n<p><b>Laurent Gibb:<\/b><\/p>\n<p>I think it\u2019s really important to make sure your whole team is aligned, that there is stability in the business. You ultimately need to consider the\u00a0<a href=\"https:\/\/goglobal.techleap.nl\/toolkit\" target=\"_blank\" rel=\"noopener\">core areas<\/a>\u00a0such as the legal, the financials, the funding, the culture. And it\u2019s really important to involve your leadership team in making those decisions, doing the necessary research, since as a CEO you have millions of responsibilities.<\/p>\n<p>When it comes to doing research, you should really understand where the gaps are: So will your business be accepted in a different market? Does it need to change? Do you need to have people on the ground in specific markets or not? Can you do it in a decentralised or centralised way?<\/p>\n<p><b>Alun Baker:<\/b><\/p>\n<p>You need to put a plan in place, absolutely. But recognise the fact that if you think you&#8217;ll make your first sale in three months, it probably will be six, and just look at it from a really much more severe outcome. We have momentum time-wise with our products. Our product&#8217;s lifecycle is not 510 years, it&#8217;s one or two years in its current iteration, and then has to evolve and you&#8217;re going to have to evolve with it. But if today your products got really good momentum, you want to take that momentum into a foreign market as quickly as possible.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<article class=\"article-wide modular-push section\" data-section=\"More resources on expanding abroad\">\n<div class=\"c\">\n<div class=\"img\">\n<div class=\"media\"><\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"big\"><\/div>\n<div class=\"modular-text section\" data-section=\"\">\n<div class=\"c\">\n<div><\/div>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4eixg9-98fbd28ad49d6da1cf2932fd2a35312e\">\n#top .hr.hr-invisible.av-4eixg9-98fbd28ad49d6da1cf2932fd2a35312e{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-4eixg9-98fbd28ad49d6da1cf2932fd2a35312e hr-invisible  avia-builder-el-21  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-1yz4y1-4a1cba7eb4957641afbc6df3b61e42a3 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"modular-text section\" data-section=\"\">\n<div class=\"c\">\n<div>\n<div class=\"modular-text section\" data-section=\"\">\n<div class=\"c\">\n<div>\n<div class=\"modular-text section\" data-section=\"\">\n<div class=\"c\">\n<div>\n<div class=\"modular-text section\" data-section=\"\">\n<div class=\"c\">\n<div>\n<div class=\"modular-text section\" data-section=\"Tip 2: Plan for growth\">\n<div class=\"c\">\n<div class=\"modular-text section\" data-section=\"Tip 3: Tap into intrinsic motivation to create a loyal global brand\">\n<div class=\"c\">\n<h3>Tip 3: Tap into intrinsic motivation to create a loyal global brand<\/h3>\n<div>\n<p><b>Annemie Ress<\/b><\/p>\n<p>It is particularly important to tap into intrinsic motivation, and really use employees internally to not only create the external or the employer brand but to live it. Sometimes it&#8217;s really helpful to involve your internal employees in the creation of their brand, which sounds so obvious, but then you&#8217;re really going to get to what inspires them because great people attract great people. And they can become your brand ambassadors in the external world.<\/p>\n<p><b>Jeff Wellstead:<\/b><\/p>\n<p>It would also make sense to work very closely with the marketing department, have a shared budget, tie into their assets. Try to create no fewer than\u00a0<a href=\"https:\/\/goglobal.techleap.nl\/videos\" target=\"_blank\" rel=\"noopener\">5 videos<\/a> about the different aspects of your organisation.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<article class=\"article-wide modular-push section\" data-section=\"More resources on expanding abroad\">\n<div class=\"c\">\n<div class=\"img\">\n<div class=\"media\"><\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"big\"><\/div>\n<div class=\"modular-text section\" data-section=\"\">\n<div class=\"c\">\n<div><\/div>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-aa810p-43f7ea804ebf6efb089cf1ce15944070\">\n#top .hr.hr-invisible.av-aa810p-43f7ea804ebf6efb089cf1ce15944070{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-aa810p-43f7ea804ebf6efb089cf1ce15944070 hr-invisible  avia-builder-el-23  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-lo5s0s78-0dbd43cbf2ca50abcbf9c81d9bd863b5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"modular-text section\" data-section=\"\">\n<div class=\"c\">\n<div>\n<div class=\"modular-text section\" data-section=\"\">\n<div class=\"c\">\n<div>\n<div class=\"modular-text section\" data-section=\"\">\n<div class=\"c\">\n<div>\n<div class=\"modular-text section\" data-section=\"\">\n<div class=\"c\">\n<div>\n<div class=\"modular-text section\" data-section=\"Tip 2: Plan for growth\">\n<div class=\"c\">\n<div class=\"modular-text section\" data-section=\"Tip 3: Tap into intrinsic motivation to create a loyal global brand\">\n<div class=\"c\">\n<h3>Tip 4: Drive a sense of belonging in your team and audit your hiring experience<\/h3>\n<div>\n<p><b>Jeff Wellstead:<\/b><\/p>\n<p>One of the common mistakes made by companies &#8211; they try to make themselves look attractive to the outside world, rather than looking at what they have, and how to translate that into something which others can identify with.<\/p>\n<p>A great quote from Maya Angelou: &#8220;People won&#8217;t always remember what you said, but they&#8217;ll always remember how you made them feel&#8221;. You need to drive a sense of belonging within your team: you&#8217;re unique, you&#8217;re different, you&#8217;re special. And as a candidate, you need to join us because we&#8217;re all like you too.<\/p>\n<p>When assessing your employer branding, start with an audit. I would audit from your candidates&#8217; perspectives and see what the hiring experience looks and feels like. And then just take notes on what needs to be improved. Prioritise those things and take them one at a time.<\/p>\n<\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<article class=\"article-wide modular-push section\" data-section=\"More resources on expanding abroad\">\n<div class=\"c\">\n<div class=\"img\">\n<div class=\"media\"><\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"big\"><\/div>\n<div class=\"modular-text section\" data-section=\"\">\n<div class=\"c\">\n<div><\/div>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6fnsec-d567ad56378f502d736a717e9e48bb88\">\n.avia-section.av-6fnsec-d567ad56378f502d736a717e9e48bb88{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='related-posts'  class='avia-section av-6fnsec-d567ad56378f502d736a717e9e48bb88 alternate_color avia-section-default avia-no-border-styling  avia-builder-el-25  el_after_av_section  el_before_av_hr  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2489'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4a1xp0-5b5f73cc11492dbac4402544d1fa5b75\">\n#top .av-special-heading.av-4a1xp0-5b5f73cc11492dbac4402544d1fa5b75{\npadding-bottom:40px;\n}\nbody .av-special-heading.av-4a1xp0-5b5f73cc11492dbac4402544d1fa5b75 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-4a1xp0-5b5f73cc11492dbac4402544d1fa5b75 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-4a1xp0-5b5f73cc11492dbac4402544d1fa5b75 av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-26  el_before_av_postslider  avia-builder-el-first '><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Related articles<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div  data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:&quot;7&quot;,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;show_slide_delay&quot;:90}\" class='avia-content-slider avia-content-slider-active avia-content-slider1 avia-content-slider-odd  avia-builder-el-27  el_after_av_heading  avia-builder-el-last  av-slideshow-ui av-control-default   av-no-slider-navigation av-slideshow-autoplay av-loop-endless av-loop-manual-endless '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Blog\" ><div class=\"avia-content-slider-inner\"><div class=\"slide-entry-wrap\"><article class='slide-entry flex_column  post-entry post-entry-1007 slide-entry-overview slide-loop-1 slide-parity-odd  av_one_third first real-thumbnail posttype-post post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/techleap.nl\/blog\/scaling-breakthrough-technologies-260-support-organisations-in-the-netherlands\/' data-rel='slide-1' class='slide-image' title='Scaling breakthrough technologies: 260 support organisations in the Netherlands'><img decoding=\"async\" fetchpriority=\"high\" width=\"495\" height=\"400\" src=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/08\/1688644470-260-support-organisations-in-the-netherlands-here-to-help-your-startup-1-495x400.png\" class=\"wp-image-1009 avia-img-lazy-loading-not-1009 attachment-portfolio size-portfolio wp-post-image\" alt=\"Techleap Blogpost about 260+ support organizations in the Netherlands here to help your start-up\" srcset=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/08\/1688644470-260-support-organisations-in-the-netherlands-here-to-help-your-startup-1-495x400.png 495w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/08\/1688644470-260-support-organisations-in-the-netherlands-here-to-help-your-startup-1-845x684.png 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/techleap.nl\/blog\/scaling-breakthrough-technologies-260-support-organisations-in-the-netherlands\/' title='Scaling breakthrough technologies: 260 support organisations in the Netherlands'>Scaling breakthrough technologies: 260 support organisations in the Netherlands<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2023-07-06T15:48:18+02:00\" >July 6, 2023<\/time><div class=\"slide-meta-del\">\/<\/div><div class=\"slide-meta-comments\"><a href='https:\/\/techleap.nl\/blog\/scaling-breakthrough-technologies-260-support-organisations-in-the-netherlands\/#respond'>0 Comments<\/a><\/div><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><div class=\"read-more-link\"><a href=\"https:\/\/techleap.nl\/blog\/scaling-breakthrough-technologies-260-support-organisations-in-the-netherlands\/\" class=\"more-link\">Read more<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/08\/1688644470-260-support-organisations-in-the-netherlands-here-to-help-your-startup-1.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1020<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1440<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>friederike<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/techleap-design.nl\/techleap\/wp-content\/uploads\/sites\/2\/2023\/11\/Techleap_Logo_BrandBlack_Techleap_Logo_Reversed.svg<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>friederike<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2021-08-16T15:10:10+02:00\" >2023-07-06 15:48:18<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-04-10 15:33:23<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Scaling breakthrough technologies: 260 support organisations in the Netherlands<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-1015 slide-entry-overview slide-loop-2 slide-parity-even  av_one_third  real-thumbnail posttype-post post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/techleap.nl\/blog\/de-eerste-vier-jaar-van-techleap-nl-een-terugblik\/' data-rel='slide-1' class='slide-image' title='De eerste vier jaar van Techleap een terugblik!'><img decoding=\"async\" fetchpriority=\"high\" width=\"495\" height=\"400\" src=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/08\/1685112658-20230216_stateofdutchtech_postillion_rebekkamell_231-1-scaled-495x400.jpg\" class=\"wp-image-1017 avia-img-lazy-loading-not-1017 attachment-portfolio size-portfolio wp-post-image\" alt=\"Techleap team photo\" srcset=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/08\/1685112658-20230216_stateofdutchtech_postillion_rebekkamell_231-1-scaled-495x400.jpg 495w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/08\/1685112658-20230216_stateofdutchtech_postillion_rebekkamell_231-1-scaled-845x684.jpg 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/techleap.nl\/blog\/de-eerste-vier-jaar-van-techleap-nl-een-terugblik\/' title='De eerste vier jaar van Techleap een terugblik!'>De eerste vier jaar van Techleap een terugblik!<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2023-06-12T14:42:50+02:00\" >June 12, 2023<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><div class=\"read-more-link\"><a href=\"https:\/\/techleap.nl\/blog\/de-eerste-vier-jaar-van-techleap-nl-een-terugblik\/\" class=\"more-link\">Read more<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/08\/1685112658-20230216_stateofdutchtech_postillion_rebekkamell_231-1-scaled.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1707<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2560<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>friederike<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/techleap-design.nl\/techleap\/wp-content\/uploads\/sites\/2\/2023\/11\/Techleap_Logo_BrandBlack_Techleap_Logo_Reversed.svg<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>friederike<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2021-08-16T15:10:10+02:00\" >2023-06-12 14:42:50<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-04-10 15:34:02<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>De eerste vier jaar van Techleap een terugblik!<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-1031 slide-entry-overview slide-loop-3 slide-parity-odd  post-entry-last  av_one_third  real-thumbnail posttype-post post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/techleap.nl\/blog\/9-scaleups-joining-the-rise-programme-batch-11\/' data-rel='slide-1' class='slide-image' title='9 scaleups joining the Rise Programme Batch #11'><img decoding=\"async\" fetchpriority=\"high\" width=\"495\" height=\"400\" src=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/08\/1684311082-blog-2-495x400.png\" class=\"wp-image-1033 avia-img-lazy-loading-not-1033 attachment-portfolio size-portfolio wp-post-image\" alt=\"Meet the 9 scaleups joining the rise programme batch #11\" srcset=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/08\/1684311082-blog-2-495x400.png 495w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/08\/1684311082-blog-2-845x684.png 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/techleap.nl\/blog\/9-scaleups-joining-the-rise-programme-batch-11\/' title='9 scaleups joining the Rise Programme Batch #11'>9 scaleups joining the Rise Programme Batch #11<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2023-05-23T12:00:03+02:00\" >May 23, 2023<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><div class=\"read-more-link\"><a href=\"https:\/\/techleap.nl\/blog\/9-scaleups-joining-the-rise-programme-batch-11\/\" class=\"more-link\">Read more<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/08\/1684311082-blog-2.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1020<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1440<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>friederike<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/techleap-design.nl\/techleap\/wp-content\/uploads\/sites\/2\/2023\/11\/Techleap_Logo_BrandBlack_Techleap_Logo_Reversed.svg<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>friederike<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2021-08-16T15:10:10+02:00\" >2023-05-23 12:00:03<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-04-10 15:35:26<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>9 scaleups joining the Rise Programme Batch #11<\/span><\/span><\/span><\/article><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_5'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2489'><div class='entry-content-wrapper clearfix'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-38xl4p-366ab3bd52d563a3adc2b478f547b45a\">\n#top .hr.hr-invisible.av-38xl4p-366ab3bd52d563a3adc2b478f547b45a{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-38xl4p-366ab3bd52d563a3adc2b478f547b45a hr-invisible  avia-builder-el-28  el_after_av_section  avia-builder-el-no-sibling '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":2490,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[35,42],"acf":[],"_links":{"self":[{"href":"https:\/\/techleap.nl\/wp-json\/wp\/v2\/posts\/2489"}],"collection":[{"href":"https:\/\/techleap.nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techleap.nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techleap.nl\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/techleap.nl\/wp-json\/wp\/v2\/comments?post=2489"}],"version-history":[{"count":15,"href":"https:\/\/techleap.nl\/wp-json\/wp\/v2\/posts\/2489\/revisions"}],"predecessor-version":[{"id":4507,"href":"https:\/\/techleap.nl\/wp-json\/wp\/v2\/posts\/2489\/revisions\/4507"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techleap.nl\/wp-json\/wp\/v2\/media\/2490"}],"wp:attachment":[{"href":"https:\/\/techleap.nl\/wp-json\/wp\/v2\/media?parent=2489"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techleap.nl\/wp-json\/wp\/v2\/categories?post=2489"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techleap.nl\/wp-json\/wp\/v2\/tags?post=2489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}