{"id":2617,"date":"2022-04-20T11:37:07","date_gmt":"2022-04-20T09:37:07","guid":{"rendered":"https:\/\/techleap-design.nl\/techleap\/?p=2617"},"modified":"2023-12-21T15:46:12","modified_gmt":"2023-12-21T14:46:12","slug":"the-scaling-journey-of-a-tech-legend-how-corinne-vigreux-made-tomtom-leading-gl","status":"publish","type":"post","link":"https:\/\/techleap.nl\/blog\/the-scaling-journey-of-a-tech-legend-how-corinne-vigreux-made-tomtom-leading-gl\/","title":{"rendered":"The scaling journey of a tech legend: how Corinne Vigreux made TomTom a leading global brand"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-18hdufo-42582efc04ccaefb3e7a9c2d25e0749d\">\n.avia-section.av-18hdufo-42582efc04ccaefb3e7a9c2d25e0749d{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='header-blog'  class='avia-section av-18hdufo-42582efc04ccaefb3e7a9c2d25e0749d alternate_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2617'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-15qnqwk-dc06b6b044d63f8eb332b8f505120424 sc-av_one_half av-equal-height-column-flextable'><div  class='flex_column av-15qnqwk-dc06b6b044d63f8eb332b8f505120424 av_one_half  avia-builder-el-1  el_before_av_one_half  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-middle  '     ><p><div  class='av-post-metadata-container av-locq4yq5-0d0029811fc0e8a75822a8a301b8b3db av-metadata-container-align-left  avia-builder-el-2  el_before_av_heading  avia-builder-el-first  av-metadata-container-1'><div class='av-post-metadata-container-inner'><span class=\"av-post-metadata-content av-post-metadata-meta-content\"><span class=\"av-post-metadata-content av-post-metadata-published\"><span class=\"av-post-metadata-published-date\" >April 20, 2022<\/span><\/span><\/span><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-117j6v8-05fe9c20871b2453df7b6e2af508c8df\">\n#top .av-special-heading.av-117j6v8-05fe9c20871b2453df7b6e2af508c8df{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-117j6v8-05fe9c20871b2453df7b6e2af508c8df .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-117j6v8-05fe9c20871b2453df7b6e2af508c8df .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-117j6v8-05fe9c20871b2453df7b6e2af508c8df av-special-heading-h1 blockquote modern-quote  avia-builder-el-3  el_after_av_post_metadata  avia-builder-el-last '><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >The scaling journey of a tech legend: How Corinne Vigreux made TomTom a leading global brand<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/p><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-y8liwk-e0bbfca7a2272ea72a954823c9f13cd1 av_one_half  avia-builder-el-4  el_after_av_one_half  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-middle  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-vvsyxg-fae733dc6e2d425ead41cd874f0f744e\">\n.avia-image-container.av-vvsyxg-fae733dc6e2d425ead41cd874f0f744e img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-vvsyxg-fae733dc6e2d425ead41cd874f0f744e .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-vvsyxg-fae733dc6e2d425ead41cd874f0f744e av-styling- avia-align-center  avia-builder-el-5  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-4721 avia-img-lazy-loading-not-4721 avia_image ' src=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2022\/04\/Corinne-Vigreux-1.webp\" alt='' title='Corinne Vigreux 1'  height=\"1133\" width=\"1600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2022\/04\/Corinne-Vigreux-1.webp 1600w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2022\/04\/Corinne-Vigreux-1-300x212.webp 300w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2022\/04\/Corinne-Vigreux-1-1030x729.webp 1030w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2022\/04\/Corinne-Vigreux-1-768x544.webp 768w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2022\/04\/Corinne-Vigreux-1-1440x1020.webp 1440w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2022\/04\/Corinne-Vigreux-1-1020x722.webp 1020w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2022\/04\/Corinne-Vigreux-1-1500x1062.webp 1500w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-oscq44-36f869268c85cecccd4bfbd423eb3cfa\">\n#top .hr.hr-invisible.av-oscq44-36f869268c85cecccd4bfbd423eb3cfa{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-oscq44-36f869268c85cecccd4bfbd423eb3cfa hr-invisible  avia-builder-el-6  el_after_av_one_half  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-u4ty9w-fa2cf5077c88f5a8f1e92e8be0ee90ad\">\n.avia-section.av-u4ty9w-fa2cf5077c88f5a8f1e92e8be0ee90ad{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='content-blog'  class='avia-section av-u4ty9w-fa2cf5077c88f5a8f1e92e8be0ee90ad alternate_color avia-section-default avia-no-border-styling  avia-builder-el-7  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2617'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-tno0wk-19b821c824dfc5d44f6fb23273a6ef1e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"c\">\n<div class=\"c\">\n<h4 class=\"opening-text\">In episode 19 of The Scale Lab podcast, we welcome a special guest. One who can be rightly considered a legend within the Dutch tech ecosystem. With more than 30 years of entrepreneurial experience, Corinne Vigreux, founder and CMO of TomTom, joins Constantijn and Joe to share the scaling journey of TomTom as well as the business learnings she has gained throughout the years. Here are some key excerpts from their discussions:<\/h4>\n<\/div>\n<div class=\"modular-text section\" data-section=\"&#091;00:10:05&#093; Joe: What were the key things you\u2019ve learned about while establishing your product-market fit?\">\n<div class=\"c\"><\/div>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3mh76u-e0456cfb9398e37e1022e6e333022332\">\n#top .hr.hr-invisible.av-3mh76u-e0456cfb9398e37e1022e6e333022332{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-3mh76u-e0456cfb9398e37e1022e6e333022332 hr-invisible  avia-builder-el-9  el_after_av_textblock  el_before_av_sidebar '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='avia-builder-widget-area clearfix  avia-builder-el-10  el_after_av_hr  avia-builder-el-last '><div id=\"avia_auto_toc-2\" class=\"widget clearfix avia-widget-container avia_auto_toc avia_no_block_preview\"><div class=\"avia-preview-headline\">techleap Table of Contents<\/div><div class=\"avia-preview-info\">Title: <\/div><div class=\"avia-preview-in-front\">Table can only be rendered in frontend.<\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lnin7dil-690e09858cada6a8329eb467c4706a90\">\n.avia-section.av-lnin7dil-690e09858cada6a8329eb467c4706a90{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='content-blog2'  class='avia-section av-lnin7dil-690e09858cada6a8329eb467c4706a90 alternate_color avia-section-default avia-no-border-styling  avia-builder-el-11  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2617'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-7e501g-35909eb2a2b69d0f09f12f6effe013ed '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"modular-text section\" data-section=\"&#091;00:03:04&#093; Joe: When did you know you had a product-market fit with Sendcloud?\">\n<div class=\"c\">\n<div class=\"modular-text section\" data-section=\"&#091;00:10:05&#093; Joe: What were the key things you\u2019ve learned about while establishing your product-market fit?\">\n<div class=\"c\">\n<div class=\"modular-text section\" data-section=\"&#091;00:00:18&#093; Constantijn: Why do you think that in Europe we tend to celebrate entrepreneurs less compared to the U.S.? You are doing incredible stuff in the Netherlands, but it seems that it\u2019s being modestly talked about.\">\n<div class=\"c\">\n<h3>[00:00:18] Constantijn: Why do you think that in Europe we tend to celebrate entrepreneurs less compared to the U.S.? You are doing incredible stuff in the Netherlands, but it seems that it\u2019s being modestly talked about.<\/h3>\n<div>\n<p><b>Corinne:<\/b> It\u2019s a bit of a conscious choice from my side to work under the radar. I never felt it necessary to be at the forefront in promoting my image.\u00a0Maybe it\u2019s a bit of a Dutch trait to be humble and do your thing without much bragging. In any case, the things I\u2019ve been working on, I\u2019ve always been doing them for people and much less so for recognition.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div class=\"modular-image section\" data-section=\"\"><\/div>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3t4eau-910c2d984477e6f517f48168ab10174c\">\n#top .hr.hr-invisible.av-3t4eau-910c2d984477e6f517f48168ab10174c{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-3t4eau-910c2d984477e6f517f48168ab10174c hr-invisible  avia-builder-el-13  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-locrp8pk-c994999d73500ca50d30e92a8f46c02e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"modular-text section\" data-section=\"&#091;00:03:04&#093; Joe: When did you know you had a product-market fit with Sendcloud?\">\n<div class=\"c\">\n<div class=\"modular-text section\" data-section=\"&#091;00:10:05&#093; Joe: What were the key things you\u2019ve learned about while establishing your product-market fit?\">\n<div class=\"c\">\n<div class=\"modular-text section\" data-section=\"&#091;00:00:18&#093; Constantijn: Why do you think that in Europe we tend to celebrate entrepreneurs less compared to the U.S.? You are doing incredible stuff in the Netherlands, but it seems that it\u2019s being modestly talked about.\">\n<div class=\"c\">\n<h3>[00:02:47] Constantijn: You work in so many different areas &#8211; you are a Member of the Supervisory Board at Takeaway.com, you are a founder at Codam College, you are an investor &#8211; where do you find the energy to do it all?<\/h3>\n<div>\n<p><b>Corinne:\u00a0<\/b>First of all, I feel privileged to be in the position I am in. I\u2019m a successful entrepreneur and I feel the responsibility to be doing something for others with what I\u2019ve got. I love helping young female entrepreneurs and I love being involved in tackling the social mobility issue with Codam and other organisations across Europe.<\/p>\n<p>I\u2019ve said to myself that if I am able to help with social mobility I will do it because I know how it is to go from one side of the line to the other. And I don\u2019t give up whatever the circumstances, which I believe is an important character trait for an entrepreneur. With 30 years of experience, I can assure everyone that being a founder is not an easy journey and certainly comes with ups and downs. You need to dust yourself down and pick yourself up on a regular basis.<\/p>\n<\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div class=\"modular-image section\" data-section=\"\"><\/div>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-824stl-4fb45ad6283a5880f6a799f6938b9f5f\">\n#top .hr.hr-invisible.av-824stl-4fb45ad6283a5880f6a799f6938b9f5f{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-824stl-4fb45ad6283a5880f6a799f6938b9f5f hr-invisible  avia-builder-el-15  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-locp2qpp-92cf58d829204754f87fbd87292eed59\">\n.avia-image-container.av-locp2qpp-92cf58d829204754f87fbd87292eed59 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-locp2qpp-92cf58d829204754f87fbd87292eed59 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-locp2qpp-92cf58d829204754f87fbd87292eed59 av-styling- avia-align-center  avia-builder-el-16  el_after_av_hr  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-4722 avia-img-lazy-loading-not-4722 avia_image ' src=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2022\/04\/Corinne-Vigreux-2.webp\" alt='' title='Corinne Vigreux 2'  height=\"902\" width=\"1600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2022\/04\/Corinne-Vigreux-2.webp 1600w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2022\/04\/Corinne-Vigreux-2-300x169.webp 300w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2022\/04\/Corinne-Vigreux-2-1030x581.webp 1030w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2022\/04\/Corinne-Vigreux-2-768x433.webp 768w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2022\/04\/Corinne-Vigreux-2-1020x575.webp 1020w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2022\/04\/Corinne-Vigreux-2-1500x846.webp 1500w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/div><\/div><\/div>\n<section  class='av_textblock_section av-locp6gt1-d067115971b8ac6eddcc2106e3d119a9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>[00:05:43] Constantijn: What were the critical decisions you made with TomTom and when did you know you had a product-market fit?<\/h3>\n<div>\n<p><b>Corinne:\u00a0<\/b>I suppose a lot of people think that finding a product-market fit is quick, but this is not the case. If you look at TomTom we\u2019ve been building our product for a number of years. So throughout these years, you check your assumptions and test the water within different markets to identify that fit. It doesn&#8217;t happen overnight, you need to collect insights and test the assumptions until you built enough confidence to take on risks.<\/p>\n<\/div>\n<div><\/div>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2v0h1y-57bbae4b6c1ac44fa2f8360f477d61ed\">\n#top .hr.hr-invisible.av-2v0h1y-57bbae4b6c1ac44fa2f8360f477d61ed{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-2v0h1y-57bbae4b6c1ac44fa2f8360f477d61ed hr-invisible  avia-builder-el-18  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-locrsmxb-380301d78c70495760d37a8310faf856 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>[00:10:01] Constantijn: TomTom has been a market leader for more than 30 years, how do you get that agility in your company to adjust to everchanging market conditions?<\/h3>\n<div>\n<p><b>Corinne:\u00a0<\/b>Back in 1991, when we founded TomTom, we were really good at creating easy-to-use software for blue-collar workers. We were building an array of different products both for B2B and B2C audiences because we wanted to have a bigger market and be able to build a brand across different industries. We bootstrapped ourselves until 2005 and then IPO-ed, because we understood that at some point we will have to make some big acquisitions to stay competitive. It was after the IPO that we decided to acquire Tele Atlas.<\/p>\n<p>We anticipated that if we wanted to grow, we needed to have access to capital. And if you want to IPO, you better do it while you are growing &#8211; it\u2019s all about the right timing in the tech industry!<\/p>\n<\/div>\n<div><\/div>\n<div><\/div>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3aeqt5-0edf8791f3527a185846b7784e066361\">\n#top .hr.hr-invisible.av-3aeqt5-0edf8791f3527a185846b7784e066361{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-3aeqt5-0edf8791f3527a185846b7784e066361 hr-invisible  avia-builder-el-20  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-locp3gb8-ef888ae323c0bcb8988b00ed22228118\">\n.avia-image-container.av-locp3gb8-ef888ae323c0bcb8988b00ed22228118 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-locp3gb8-ef888ae323c0bcb8988b00ed22228118 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-locp3gb8-ef888ae323c0bcb8988b00ed22228118 av-styling- avia-align-center  avia-builder-el-21  el_after_av_hr  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-4723 avia-img-lazy-loading-not-4723 avia_image ' src=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2022\/04\/Corinne-Vigreux-3.webp\" alt='' title='Corinne Vigreux 3'  height=\"902\" width=\"1600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2022\/04\/Corinne-Vigreux-3.webp 1600w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2022\/04\/Corinne-Vigreux-3-300x169.webp 300w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2022\/04\/Corinne-Vigreux-3-1030x581.webp 1030w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2022\/04\/Corinne-Vigreux-3-768x433.webp 768w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2022\/04\/Corinne-Vigreux-3-1020x575.webp 1020w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2022\/04\/Corinne-Vigreux-3-1500x846.webp 1500w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/div><\/div><\/div>\n<section  class='av_textblock_section av-locp35sa-16b51be4a72b3fd3c615b9b252da8b88 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"modular-text section\" data-section=\"&#091;00:03:04&#093; Joe: When did you know you had a product-market fit with Sendcloud?\">\n<div class=\"c\">\n<div class=\"modular-text section\" data-section=\"&#091;00:06:38&#093; Constantijn: What made Sendcloud really take off?\">\n<div class=\"c\">\n<h3>[00:15:51] Constantijn: Let\u2019s delve a bit deeper into the topic of investments. What would your advice be to all growing companies when it comes to interacting with venture capital?<\/h3>\n<div>\n<p><b>Corinne:\u00a0<\/b>As I said, entrepreneurship is made up of lots of ups and downs, so you want to choose your investors very carefully and make sure they understand the dynamics. Often the investors will invest in you with the vision of making money in the process, and that&#8217;s perfectly understandable, you need that money to be able to grow. However, if you look at how I invest in companies &#8211; I look much more long-term, I look at the team and the potential.<\/p>\n<\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"modular-text section\" data-section=\"&#091;00:04:48&#093; Constantijn: What was the major issue you wanted to solve?\">\n<div class=\"c\">\n<div><\/div>\n<\/div>\n<\/div>\n<div class=\"modular-image section\" data-section=\"\"><\/div>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9ks6ft-c13bf2932330a2963313c98fec492467\">\n.avia-section.av-9ks6ft-c13bf2932330a2963313c98fec492467{\nbackground-color:#e3e3e3;\nbackground-image:unset;\n}\n<\/style>\n<div id='quote-section'  class='avia-section av-9ks6ft-c13bf2932330a2963313c98fec492467 alternate_color avia-section-large avia-no-border-styling  avia-builder-el-23  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2617'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-7nclvd-84b96d697ada66e78cef1b0cd21f723c sc-av_one_half av-equal-height-column-flextable'><div  class='flex_column av-7nclvd-84b96d697ada66e78cef1b0cd21f723c av_one_half  avia-builder-el-24  el_before_av_one_half  avia-builder-el-first  first no_margin flex_column_table_cell av-equal-height-column av-align-top  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-locw4ysl-b9af4b24697f2f480f25a14a5c6b33ee\">\n.avia-image-container.av-locw4ysl-b9af4b24697f2f480f25a14a5c6b33ee img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-locw4ysl-b9af4b24697f2f480f25a14a5c6b33ee .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-locw4ysl-b9af4b24697f2f480f25a14a5c6b33ee av-styling-no-styling avia-align-center  avia-builder-el-25  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-4725 avia-img-lazy-loading-not-4725 avia_image ' src=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2022\/04\/Corinne-Vigreux-5-500x451.webp\" alt='' title='Corinne Vigreux 5'  height=\"451\" width=\"500\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5xkvux-e7a938646dc2117a4a709fafc310d0bd\">\n.flex_column.av-5xkvux-e7a938646dc2117a4a709fafc310d0bd{\npadding:30px 40px 40px 90px;\n}\n<\/style>\n<div  class='flex_column av-5xkvux-e7a938646dc2117a4a709fafc310d0bd av_one_half  avia-builder-el-26  el_after_av_one_half  avia-builder-el-last  no_margin flex_column_table_cell av-equal-height-column av-align-top  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-locw52rg-9763df70bd84029941c5948bad8da3b4\">\n#top .av-special-heading.av-locw52rg-9763df70bd84029941c5948bad8da3b4{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-locw52rg-9763df70bd84029941c5948bad8da3b4 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-locw52rg-9763df70bd84029941c5948bad8da3b4 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-locw52rg-9763df70bd84029941c5948bad8da3b4 av-special-heading-h3 blockquote modern-quote  avia-builder-el-27  el_before_av_textblock  avia-builder-el-first  quotation'><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >Especially in tech, there\u2019s always someone who will start a new product similar to yours from a blank sheet of paper. It never lasts forever. At some point, you need a lot of courage to just throw everything you have to repurpose and refactor your technology.<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-locw5du8-9ed924293d87df78a442ca8635fedd5e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock quote-bottom'  itemprop=\"text\" ><p><span style=\"font-family: maison-mono;color: #ff8000\">Corinne Vigreux, co-founder of TomTom<br \/>\n<\/span><\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4e5fft-76319b655c5c318209af888c01661676\">\n.avia-section.av-4e5fft-76319b655c5c318209af888c01661676{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='content-blog'  class='avia-section av-4e5fft-76319b655c5c318209af888c01661676 alternate_color avia-section-default avia-no-border-styling  avia-builder-el-29  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2617'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-1txdu1-fbfd72572942b53c6a15e41599aa9423 av_one_full  avia-builder-el-30  avia-builder-el-no-sibling  first flex_column_div  '     ><section  class='av_textblock_section av-locw66gv-9633e2b3c9dde0a9067302ff11be1e48 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"modular-text section\" data-section=\"What problem were you trying to solve with Bynder?\">\n<div class=\"c\">\n<div class=\"modular-text section\" data-section=\"How did you experience the process of finding the ultimate pizza recipe that you could scale for Magioni?\">\n<div class=\"c\">\n<div class=\"modular-text section\" data-section=\"Looking back, what was the first MVP of a VanMoof bike and how did you know you have a product-market fit?\">\n<div class=\"c\">\n<div class=\"modular-text section\" data-section=\"It seems like you have developed different functionalities before you could actually go to market. Is that true? \">\n<div class=\"c\">\n<div class=\"modular-text section\" data-section=\"&#091;00:01:13&#093; Constantijn: What is the edgiest thing that happened in BUX? \">\n<div class=\"c\">\n<div class=\"modular-text section\" data-section=\"Where is deeptech happening?\">\n<div class=\"c\">\n<div class=\"modular-text section\" data-section=\"What problem were you trying to solve with Bynder?\">\n<div class=\"c\">\n<div class=\"modular-text section\" data-section=\"How did you experience the process of finding the ultimate pizza recipe that you could scale for Magioni?\">\n<div class=\"c\">\n<div class=\"modular-text section\" data-section=\"Looking back, what was the first MVP of a VanMoof bike and how did you know you have a product-market fit?\">\n<div class=\"c\">\n<div class=\"modular-text section\" data-section=\"It seems like you have developed different functionalities before you could actually go to market. Is that true? \">\n<div class=\"c\">\n<div class=\"modular-text section\" data-section=\"&#091;00:01:13&#093; Constantijn: What is the edgiest thing that happened in BUX? \">\n<div class=\"c\">\n<div class=\"modular-text section\" data-section=\"Where is deeptech happening?\">\n<div class=\"c\">\n<div class=\"modular-text section\" data-section=\"Focus area #1: Recruiting and retaining the best talent \">\n<div class=\"c\">\n<h3>[00:31:55] Joe: One more question on people: you\u2019re known for talking about talent. Are there atypical things that you look in hires? Is there something else besides \u2018experience matching job description\u2019 that you look for?<\/h3>\n<div>\n<p><b>Corinne:\u00a0<\/b>\u00a0I think it&#8217;s very important that who you hire fit your company culture. Culture is everything. In TomTom, you thrive if you can make decisions. We are a relatively flat organisation so we really empower leadership.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"modular-text section\" data-section=\"\">\n<div class=\"c\">\n<div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"modular-text section\" data-section=\"Have you ever considered taking your product to a market that was more ready for you?\">\n<div class=\"c\">\n<div><\/div>\n<\/div>\n<\/div>\n<article class=\"article-wide modular-push section\" data-section=\"Marleen Vogelaar - founder and CEO @Ziel &amp; co-founder @Shapeways\">\n<div class=\"c\">\n<div class=\"text\">\n<div class=\"big\"><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"modular-text section\" data-section=\"Key highlights\">\n<div class=\"c\"><\/div>\n<\/div>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_section-e36520a019b10af33f5ed0aac81deb01\">\n.avia-section.av-av_section-e36520a019b10af33f5ed0aac81deb01{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='content-blog-2c'  class='avia-section av-av_section-e36520a019b10af33f5ed0aac81deb01 alternate_color avia-section-default avia-no-border-styling  avia-builder-el-32  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2617'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-av_one_half-b6b9eddab13d6a6b7281b4a21a2ac578 sc-av_one_half av-equal-height-column-flextable'><div  class='flex_column av-av_one_half-b6b9eddab13d6a6b7281b4a21a2ac578 av_one_half  avia-builder-el-33  el_before_av_one_half  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-middle  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-locvz3a1-b3ba87e86b31e4b7f7a622b42920c65d\">\n.avia-image-container.av-locvz3a1-b3ba87e86b31e4b7f7a622b42920c65d img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-locvz3a1-b3ba87e86b31e4b7f7a622b42920c65d .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-locvz3a1-b3ba87e86b31e4b7f7a622b42920c65d av-styling-no-styling avia-align-center  avia-builder-el-34  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-4724 avia-img-lazy-loading-not-4724 avia_image ' src=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2022\/04\/Corinne-Vigreux-4-500x500.webp\" alt='' title='Corinne Vigreux 4'  height=\"500\" width=\"500\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2022\/04\/Corinne-Vigreux-4-500x500.webp 500w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2022\/04\/Corinne-Vigreux-4-80x80.webp 80w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/div><\/div><\/div><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-av_one_half-bccacfa1ed122d1a9e6b145fc1a48e33 av_one_half  avia-builder-el-35  el_after_av_one_half  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-middle  '     ><section  class='av_textblock_section av-locw2npk-ff6492e74586499047029e3852d40e90 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Want to hear the whole story? Tune in for the full episode<\/h2>\n<div class=\"big\"><\/div>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-locw3fu1-49467845714b29ee1325f6d81a56fc1e-wrap avia-button-left  avia-builder-el-37  el_after_av_textblock  avia-builder-el-last  tl-custom-bt-or'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-locw3fu1-49467845714b29ee1325f6d81a56fc1e\">\n#top #wrap_all .avia-button.av-locw3fu1-49467845714b29ee1325f6d81a56fc1e{\nfont-size:17px;\nborder-style:none;\nborder-radius:0 0 0 0;\nbox-shadow:none;\ntransition:all 0.4s ease-in-out;\npadding:11px 26px 11px 26px;\n}\n#top #wrap_all .avia-button.av-locw3fu1-49467845714b29ee1325f6d81a56fc1e:hover{\ncolor:black;\nopacity:1;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all.avia-button.av-locw3fu1-49467845714b29ee1325f6d81a56fc1e:hover .avia_button_background{\nborder-radius:0 0 0 0;\n}\n<\/style>\n<a href=\"https:\/\/podcasters.spotify.com\/pod\/show\/techleapnl\/episodes\/Episode-19-The-scaling-journey-of-a-tech-legend-How-Corinne-Vigreux-made-TomTom-a-leading-global-brand-e1hca4j\" class=\"avia-button av-locw3fu1-49467845714b29ee1325f6d81a56fc1e avia-icon_select-no avia-size-large avia-position-left avia-color-theme-color-highlight avia-font-color-black\" target=\"_blank\" rel=\"noopener noreferrer\"><span class='avia_iconbox_title' >Listen to the full episode<\/span><span class='avia_button_background avia-button avia-color-theme-color-highlight' ><\/span><\/a><\/div><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6fnsec-d567ad56378f502d736a717e9e48bb88\">\n.avia-section.av-6fnsec-d567ad56378f502d736a717e9e48bb88{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='related-posts'  class='avia-section av-6fnsec-d567ad56378f502d736a717e9e48bb88 alternate_color avia-section-default avia-no-border-styling  avia-builder-el-38  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2617'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4a1xp0-5b5f73cc11492dbac4402544d1fa5b75\">\n#top .av-special-heading.av-4a1xp0-5b5f73cc11492dbac4402544d1fa5b75{\npadding-bottom:40px;\n}\nbody .av-special-heading.av-4a1xp0-5b5f73cc11492dbac4402544d1fa5b75 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-4a1xp0-5b5f73cc11492dbac4402544d1fa5b75 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-4a1xp0-5b5f73cc11492dbac4402544d1fa5b75 av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-39  el_before_av_postslider  avia-builder-el-first '><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Related articles<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div  data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:&quot;7&quot;,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;show_slide_delay&quot;:90}\" class='avia-content-slider avia-content-slider-active avia-content-slider1 avia-content-slider-odd  avia-builder-el-40  el_after_av_heading  avia-builder-el-last  av-slideshow-ui av-control-default   av-no-slider-navigation av-slideshow-autoplay av-loop-endless av-loop-manual-endless '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Blog\" ><div class=\"avia-content-slider-inner\"><div class=\"slide-entry-wrap\"><article class='slide-entry flex_column  post-entry post-entry-4846 slide-entry-overview slide-loop-1 slide-parity-odd  av_one_third first real-thumbnail posttype-post post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href=\"https:\/\/techleap.nl\/blog\/prinsjesdag-2023-key-takeaways-from-budget-day-for-the-dutch-startup-and-scaleup-community\/\" data-rel=\"slide-1\" class=\"slide-image\" title=\"Prinsjesdag 2023: Key takeaways from Budget Day for the Dutch startup and scaleup community\"><img decoding=\"async\" fetchpriority=\"high\" width=\"495\" height=\"400\" src=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/12\/Prinsjesdag-2023-495x400.webp\" class=\"wp-image-4848 avia-img-lazy-loading-not-4848 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href=\"https:\/\/techleap.nl\/blog\/prinsjesdag-2023-key-takeaways-from-budget-day-for-the-dutch-startup-and-scaleup-community\/\" title=\"Prinsjesdag 2023: Key takeaways from Budget Day for the Dutch startup and scaleup community\">Prinsjesdag 2023: Key takeaways from Budget Day for the Dutch startup and scaleup community<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2023-09-25T12:31:47+02:00\" >September 25, 2023<\/time><div class=\"slide-meta-del\">\/<\/div><div class=\"slide-meta-comments\"><a href=\"https:\/\/techleap.nl\/blog\/prinsjesdag-2023-key-takeaways-from-budget-day-for-the-dutch-startup-and-scaleup-community\/#respond\">0 Comments<\/a><\/div><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><div class=\"read-more-link\"><a href=\"https:\/\/techleap.nl\/blog\/prinsjesdag-2023-key-takeaways-from-budget-day-for-the-dutch-startup-and-scaleup-community\/\" class=\"more-link\">Read more<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span 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Adyen<\/span><\/span><\/span><\/article><\/div><\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":2618,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_lock_modified_date":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[45],"class_list":["post-2617","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-the-scale-lab"],"acf":[],"_links":{"self":[{"href":"https:\/\/techleap.nl\/wp-json\/wp\/v2\/posts\/2617","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techleap.nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techleap.nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techleap.nl\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/techleap.nl\/wp-json\/wp\/v2\/comments?post=2617"}],"version-history":[{"count":11,"href":"https:\/\/techleap.nl\/wp-json\/wp\/v2\/posts\/2617\/revisions"}],"predecessor-version":[{"id":4720,"href":"https:\/\/techleap.nl\/wp-json\/wp\/v2\/posts\/2617\/revisions\/4720"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techleap.nl\/wp-json\/wp\/v2\/media\/2618"}],"wp:attachment":[{"href":"https:\/\/techleap.nl\/wp-json\/wp\/v2\/media?parent=2617"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techleap.nl\/wp-json\/wp\/v2\/categories?post=2617"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techleap.nl\/wp-json\/wp\/v2\/tags?post=2617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}