{"id":4801,"date":"2021-11-15T11:35:02","date_gmt":"2021-11-15T10:35:02","guid":{"rendered":"https:\/\/techleap-design.nl\/techleap\/?p=4801"},"modified":"2024-04-18T14:58:09","modified_gmt":"2024-04-18T12:58:09","slug":"how-joelle-frijters-brought-transparency-into-the-advertising-space-with-improve-digital","status":"publish","type":"post","link":"https:\/\/techleap.nl\/blog\/how-joelle-frijters-brought-transparency-into-the-advertising-space-with-improve-digital\/","title":{"rendered":"How Joelle Frijters brought transparency into the advertising space with Improve Digital"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lkcgd8fl-9ed45aed6c88a87bfe3ef6d3c2f9e554\">\n.avia-section.av-lkcgd8fl-9ed45aed6c88a87bfe3ef6d3c2f9e554{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='header-blog'  class='avia-section av-lkcgd8fl-9ed45aed6c88a87bfe3ef6d3c2f9e554 alternate_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-4801'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-6ucd-c8920507e494442a8aa09ca89b01e642 sc-av_one_half av-equal-height-column-flextable'><div  class='flex_column av-6ucd-c8920507e494442a8aa09ca89b01e642 av_one_half  avia-builder-el-1  el_before_av_one_half  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-middle  '     ><p><div  class='av-post-metadata-container av-lkcfu816-11e13a544ff90a1b6c46ed1453cccf7a av-metadata-container-align-left  avia-builder-el-2  el_before_av_heading  avia-builder-el-first  av-metadata-container-1'><div class='av-post-metadata-container-inner'><span class=\"av-post-metadata-content av-post-metadata-meta-content\"><span class=\"av-post-metadata-content av-post-metadata-modified\"><span class=\"av-post-metadata-modified-date\" >April 18, 2024<\/span><\/span><\/span><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lkcefi62-60eb59d9d3345657755476fac64fcf26\">\n#top .av-special-heading.av-lkcefi62-60eb59d9d3345657755476fac64fcf26{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lkcefi62-60eb59d9d3345657755476fac64fcf26 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lkcefi62-60eb59d9d3345657755476fac64fcf26 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lkcefi62-60eb59d9d3345657755476fac64fcf26 av-special-heading-h1 blockquote modern-quote  avia-builder-el-3  el_after_av_post_metadata  avia-builder-el-last '><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >How Joelle Frijters brought transparency into the advertising space with Improve Digital<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/p><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-3l2z-030558c7662a69a74025d5764ee63cc3 av_one_half  avia-builder-el-4  el_after_av_one_half  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-middle  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lkcfxnpc-3c5936a934ba03188facdf4f9a22779e\">\n.avia-image-container.av-lkcfxnpc-3c5936a934ba03188facdf4f9a22779e img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lkcfxnpc-3c5936a934ba03188facdf4f9a22779e .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lkcfxnpc-3c5936a934ba03188facdf4f9a22779e av-styling- avia-align-center  avia-builder-el-5  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Autoclose: 1 -->\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-16dbm6-4aa979c1e359788ae6906cd3e09c060f\">\n.avia-section.av-16dbm6-4aa979c1e359788ae6906cd3e09c060f{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='blog-row1-3-1'  class='avia-section av-16dbm6-4aa979c1e359788ae6906cd3e09c060f alternate_color avia-section-default avia-no-border-styling  avia-builder-el-6  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-4801'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-10vyoe-cad53da60de876b0e60244cdb43f694c av_one_fifth  avia-builder-el-7  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div  '     ><\/div><div  class='flex_column av-wp7za-87fe590ff57011029116ced466c894cf av_three_fifth  avia-builder-el-8  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div  '     ><section  class='av_textblock_section av-r9292-4d6bd49f08aac9ef140b91595a57af84 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"c\">\n<h4 class=\"opening-text\">In this episode, Jo\u00eblle Frijters &#8211; co-founder of Improve Digital &#8211; uncovers the important moments of her entrepreneurial journey: from bootstrapping her startup until \u20ac80 million in revenue to selling 85% shares of Improve Digital to Swisscom in 2016.<\/h4>\n<\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-myvbq-f7fdfd67ba7b7695d058113cb46f8d3d\">\n#top .hr.hr-invisible.av-myvbq-f7fdfd67ba7b7695d058113cb46f8d3d{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-myvbq-f7fdfd67ba7b7695d058113cb46f8d3d hr-invisible  avia-builder-el-10  el_after_av_textblock  el_before_av_sidebar '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-builder-widget-area clearfix  avia-builder-el-11  el_after_av_hr  avia-builder-el-last '><div id=\"avia_auto_toc-2\" class=\"widget clearfix avia-widget-container avia_auto_toc avia_no_block_preview\"><div class=\"avia-preview-headline\">techleap Table of Contents<\/div><div class=\"avia-preview-info\">Title: <\/div><div class=\"avia-preview-in-front\">Table can only be rendered in frontend.<\/div><\/div><\/div><\/p><\/div><div  class='flex_column av-91tim-3e484571e80bc5db9b4916a31c6e6050 av_one_fifth  avia-builder-el-12  el_after_av_three_fifth  avia-builder-el-last  flex_column_div  '     ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2s74m-cb1a230182251d130daac70bee7cb905\">\n.avia-section.av-2s74m-cb1a230182251d130daac70bee7cb905{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='content-blog'  class='avia-section av-2s74m-cb1a230182251d130daac70bee7cb905 alternate_color avia-section-default avia-no-border-styling  avia-builder-el-13  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-4801'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-llevudsa-72e58dd4b3b549d0dc67e1ce52a1bbad '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"modular-text section\" data-section=\"What problem were you trying to solve with Bynder?\">\n<div class=\"c\">\n<div class=\"modular-text section\" data-section=\"What was the most important decision you\u2019ve made with regards to your business or entrepreneurial journey? \">\n<div class=\"c\">\n<h3>Listen to the episode<\/h3>\n<div>\n<p><strong>What are some of the topics you can expect?<\/strong><\/p>\n<ul>\n<li>How did\u00a0<a href=\"https:\/\/www.improvedigital.com\/\" target=\"_blank\" rel=\"noopener\">Improve Digital\u00a0<\/a>raise their first round of funding?<\/li>\n<li>Why did Joelle make the 85% sale of\u00a0<a href=\"https:\/\/www.improvedigital.com\/\" target=\"_blank\" rel=\"noopener\">Improve Digital\u00a0<\/a>to\u00a0<a href=\"https:\/\/www.swisscom.ch\/en\/residential.html\" target=\"_blank\" rel=\"noopener\">Swisscom<\/a>?<\/li>\n<li>What is Joelle\u2019s strategy for hiring the best talent?<\/li>\n<li>How would Joelle approach her \u2018going abroad\u2019 strategy if she had to make this choice today?<\/li>\n<li>What was the shift from founder to CEO like for Joelle?<\/li>\n<li>What is her advice for young entrepreneurs?<\/li>\n<\/ul>\n<p>All these questions are covered within our new podcast episode. Available now on all major listening platforms: Spotify, Apple Podcasts, Google Podcasts, Pocket Casts.<\/p>\n<\/div>\n<div class=\"big\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"modular-text section\" data-section=\"Have you ever considered taking your product to a market that was more ready for you?\">\n<div class=\"c\">\n<div><\/div>\n<\/div>\n<\/div>\n<article class=\"article-wide modular-push section\" data-section=\"Marleen Vogelaar - founder and CEO @Ziel &amp; co-founder @Shapeways\">\n<div class=\"c\">\n<div class=\"text\">\n<div class=\"big\"><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"modular-text section\" data-section=\"Key highlights\">\n<div class=\"c\"><\/div>\n<\/div>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3lgt75-3024c6d5f9727c01d043b01db7894eb9\">\n#top .hr.hr-invisible.av-3lgt75-3024c6d5f9727c01d043b01db7894eb9{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-3lgt75-3024c6d5f9727c01d043b01db7894eb9 hr-invisible  avia-builder-el-15  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lqgia6oy-45bfd245c60583a75f6448de64c06686\">\n.avia-image-container.av-lqgia6oy-45bfd245c60583a75f6448de64c06686 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lqgia6oy-45bfd245c60583a75f6448de64c06686 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lqgia6oy-45bfd245c60583a75f6448de64c06686 av-styling- avia-align-center  avia-builder-el-16  el_after_av_hr  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-4810 avia-img-lazy-loading-not-4810 avia_image ' src=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2021\/11\/Joelle-Frijters-2.webp\" alt='' title='Joelle Frijters 2'  height=\"451\" width=\"800\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2021\/11\/Joelle-Frijters-2.webp 800w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2021\/11\/Joelle-Frijters-2-300x169.webp 300w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2021\/11\/Joelle-Frijters-2-768x433.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/div><\/div>\n<section  class='av_textblock_section av-lqgi2z0h-85f59f73d9cc7941999d1ae37ae172c5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"modular-text section\" data-section=\"What problem were you trying to solve with Bynder?\">\n<div class=\"c\">\n<div class=\"modular-text section\" data-section=\"What was the most important decision you\u2019ve made with regards to your business or entrepreneurial journey? \">\n<div class=\"c\">\n<h3>Jo\u00eblle Frijters &#8211; Founder &amp; CEO of Improve Digital<\/h3>\n<p>Jo\u00eblle Frijters is a CEO and technology entrepreneur,\u00a0 she co-founded\u00a0<a href=\"https:\/\/www.improvedigital.com\/\" target=\"_blank\" rel=\"noopener\">Improve Digital<\/a>\u00a0&#8211; a global SAAS platform\/marketplace in the digital media space with data and AI at the heart of it.\u00a0<a href=\"https:\/\/www.improvedigital.com\/\" target=\"_blank\" rel=\"noopener\">Improve Digital\u00a0<\/a>was sold to\u00a0<a href=\"https:\/\/www.swisscom.ch\/en\/residential.html\" target=\"_blank\" rel=\"noopener\">Swisscom<\/a>\u00a0in 2016. At the end of 2017, she handed over the company to a new CEO. Before Improve Digital she held international roles at large corporations such as\u00a0<a href=\"https:\/\/www.microsoft.com\/en-gb\" target=\"_blank\" rel=\"noopener\">Microsoft<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.klm.nl\/\" target=\"_blank\" rel=\"noopener\">KLM<\/a>.<\/p>\n<p>Today she&#8217;s chairman and member of company supervisory boards and active in the venture capital industry.<\/p>\n<p>With her non-profit InspiringFifty, she promotes the visibility of female role models in tech in over 10 countries. Jo\u00eblle feels diversity and inclusion (in the broadest sense) is incredibly important in the current tech transformation, making sure anybody can develop their potential in this new era.<\/p>\n<div class=\"big\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"modular-text section\" data-section=\"Have you ever considered taking your product to a market that was more ready for you?\">\n<div class=\"c\">\n<div><\/div>\n<\/div>\n<\/div>\n<article class=\"article-wide modular-push section\" data-section=\"Marleen Vogelaar - founder and CEO @Ziel &amp; co-founder @Shapeways\">\n<div class=\"c\">\n<div class=\"text\">\n<div class=\"big\"><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"modular-text section\" data-section=\"Key highlights\">\n<div class=\"c\"><\/div>\n<\/div>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3a7afl-5b9a9f69d7d139e2e934a47b47320ea6\">\n#top .hr.hr-invisible.av-3a7afl-5b9a9f69d7d139e2e934a47b47320ea6{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-3a7afl-5b9a9f69d7d139e2e934a47b47320ea6 hr-invisible  avia-builder-el-18  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-llexpp93-d21ed1503d267de88c84d79f340baa41 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"modular-text section\" data-section=\"What problem were you trying to solve with Bynder?\">\n<div class=\"c\">\n<div class=\"modular-text section\" data-section=\"How did you experience the process of finding the ultimate pizza recipe that you could scale for Magioni?\">\n<div class=\"c\">\n<h3>Key Highlights<\/h3>\n<div>\n<p><b>08:33 &#8211; Joelle &#8211;\u00a0<\/b>\u201cA lot of decisions in the VC industry are being taken based on a gut feeling &#8211; do I feel that this guy can scale it [the company] to a billion. And I am not sure if you are half pregnant, you are presenting a standard image of someone who will be able to work 80 hours a week and pushing things through the roof.\u201d<\/p>\n<p><b>15:35 &#8211; Joelle &#8211;\u00a0<\/b>\u201c When you don\u2019t have enough money, you start to hire hands to help you. But you also need to hire people that can help you move the needle from A to B independently.\u201d<\/p>\n<p><b>19:02 &#8211; Joelle &#8211;\u00a0<\/b>\u201cI never have the problem of hiring people better than myself. I think it\u2019s actually a blessing if you can do it.\u201d<\/p>\n<p><b>31:37 &#8211; Joelle &#8211;\u00a0<\/b>\u201cIn hindsight, I would say: take one market and go in big.\u201d<\/p>\n<p><b>41:38 &#8211; Joelle &#8211;\u00a0<\/b>\u201cBecause we were two female founders, which is not very conventional, we also attracted a lot of unconventional profiles &#8211; and I think that it\u2019s a hugely underused pool of people.\u201d<\/p>\n<p><b>55:06 &#8211; Joelle &#8211;\u00a0<\/b>\u201cThe product is not what you sell, you need to use it to solve a challenge out there\u201d.<\/p>\n<\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div class=\"modular-text section\" data-section=\"What\u2019s your next horizon? Do you have any future plans?\">\n<div class=\"c\">\n<div><\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div class=\"modular-text section\" data-section=\"Have you ever considered taking your product to a market that was more ready for you?\">\n<div class=\"c\">\n<div><\/div>\n<\/div>\n<\/div>\n<article class=\"article-wide modular-push section\" data-section=\"Marleen Vogelaar - founder and CEO @Ziel &amp; co-founder @Shapeways\">\n<div class=\"c\">\n<div class=\"text\">\n<div class=\"big\"><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"modular-text section\" data-section=\"Key highlights\">\n<div class=\"c\"><\/div>\n<\/div>\n<\/div><\/section>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ll03i-54b6c9a30ba09253c83de1fc1b65d80d\">\n.avia-section.av-ll03i-54b6c9a30ba09253c83de1fc1b65d80d{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='content-blog-2c'  class='avia-section av-ll03i-54b6c9a30ba09253c83de1fc1b65d80d alternate_color avia-section-default avia-no-border-styling  avia-builder-el-20  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-4801'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-fqsyu-de2f08e7691b4620b9ec64a4eebd53f6 av_one_half  avia-builder-el-21  el_before_av_one_half  avia-builder-el-first  first flex_column_div  '     ><section  class='av_textblock_section av-llevytet-b4ef67769190fe4970ed03993d9c0c9d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Watch the full episode &amp; highlights on YouTube<\/h3>\n<div class=\"big\"><\/div>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-llevzj58-4501f5e26d232cc04ec3814c88af9fdd-wrap avia-button-left  avia-builder-el-23  el_after_av_textblock  avia-builder-el-last  tl-custom-bt-or'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-llevzj58-4501f5e26d232cc04ec3814c88af9fdd\">\n#top #wrap_all .avia-button.av-llevzj58-4501f5e26d232cc04ec3814c88af9fdd{\nfont-size:17px;\nborder-style:none;\nborder-radius:0 0 0 0;\nbox-shadow:none;\ntransition:all 0.4s ease-in-out;\npadding:11px 26px 11px 26px;\n}\n#top #wrap_all .avia-button.av-llevzj58-4501f5e26d232cc04ec3814c88af9fdd:hover{\ncolor:black;\nopacity:1;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all.avia-button.av-llevzj58-4501f5e26d232cc04ec3814c88af9fdd:hover .avia_button_background{\nborder-radius:0 0 0 0;\n}\n<\/style>\n<a href=\"https:\/\/www.youtube.com\/watch?v=7MP_0KIp0yE\" class=\"avia-button av-llevzj58-4501f5e26d232cc04ec3814c88af9fdd avia-icon_select-no avia-size-large avia-position-left avia-color-theme-color-highlight avia-font-color-black\" target=\"_blank\" rel=\"noopener noreferrer\"><span class='avia_iconbox_title' >Watch now<\/span><span class='avia_button_background avia-button avia-color-theme-color-highlight' ><\/span><\/a><\/div><\/p><\/div><div  class='flex_column av-9luhq-670b3c1da05ddbd488d42f2a6012c37f av_one_half  avia-builder-el-24  el_after_av_one_half  avia-builder-el-last  flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lqgi76xs-c396a1ce8628c873a03da65f68b6a962\">\n.avia-image-container.av-lqgi76xs-c396a1ce8628c873a03da65f68b6a962 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lqgi76xs-c396a1ce8628c873a03da65f68b6a962 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lqgi76xs-c396a1ce8628c873a03da65f68b6a962 av-styling- avia-align-center  avia-builder-el-25  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-4131 avia-img-lazy-loading-not-4131 avia_image ' src=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/08\/The-Scale-Lab-Listen-Button.webp\" alt='' title='The Scale Lab Listen Button'  height=\"900\" width=\"1600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/08\/The-Scale-Lab-Listen-Button.webp 1600w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/08\/The-Scale-Lab-Listen-Button-300x169.webp 300w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/08\/The-Scale-Lab-Listen-Button-1030x579.webp 1030w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/08\/The-Scale-Lab-Listen-Button-768x432.webp 768w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/08\/The-Scale-Lab-Listen-Button-1020x574.webp 1020w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/08\/The-Scale-Lab-Listen-Button-1500x844.webp 1500w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/div><\/div><\/div><\/div>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-dbxni-e03814ff755d5075eafbb8d49b7d2f56\">\n.avia-section.av-dbxni-e03814ff755d5075eafbb8d49b7d2f56{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='related-posts'  class='avia-section av-dbxni-e03814ff755d5075eafbb8d49b7d2f56 alternate_color avia-section-default avia-no-border-styling  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class='av-special-heading-tag'  itemprop=\"headline\"  >Related articles<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div  data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:&quot;7&quot;,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;show_slide_delay&quot;:90}\" class='avia-content-slider avia-content-slider-active avia-content-slider1 avia-content-slider-odd  avia-builder-el-28  el_after_av_heading  avia-builder-el-last  av-slideshow-ui av-control-default   av-no-slider-navigation av-slideshow-autoplay av-loop-endless av-loop-manual-endless '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Blog\" ><div class=\"avia-content-slider-inner\"><div class=\"slide-entry-wrap\"><article class='slide-entry flex_column  post-entry post-entry-4846 slide-entry-overview slide-loop-1 slide-parity-odd  av_one_third first real-thumbnail posttype-post post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href=\"https:\/\/techleap.nl\/blog\/prinsjesdag-2023-key-takeaways-from-budget-day-for-the-dutch-startup-and-scaleup-community\/\" data-rel=\"slide-1\" class=\"slide-image\" title=\"Prinsjesdag 2023: Key takeaways from Budget Day for the Dutch startup and scaleup community\"><img decoding=\"async\" fetchpriority=\"high\" width=\"495\" height=\"400\" src=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/12\/Prinsjesdag-2023-495x400.webp\" class=\"wp-image-4848 avia-img-lazy-loading-not-4848 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href=\"https:\/\/techleap.nl\/blog\/prinsjesdag-2023-key-takeaways-from-budget-day-for-the-dutch-startup-and-scaleup-community\/\" title=\"Prinsjesdag 2023: Key takeaways from Budget Day for the Dutch startup and scaleup community\">Prinsjesdag 2023: Key takeaways from Budget Day for the Dutch startup and scaleup community<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2023-09-25T12:31:47+02:00\" >September 25, 2023<\/time><div class=\"slide-meta-del\">\/<\/div><div class=\"slide-meta-comments\"><a href=\"https:\/\/techleap.nl\/blog\/prinsjesdag-2023-key-takeaways-from-budget-day-for-the-dutch-startup-and-scaleup-community\/#respond\">0 Comments<\/a><\/div><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><div class=\"read-more-link\"><a href=\"https:\/\/techleap.nl\/blog\/prinsjesdag-2023-key-takeaways-from-budget-day-for-the-dutch-startup-and-scaleup-community\/\" class=\"more-link\">Read more<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/12\/Prinsjesdag-2023.webp<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1133<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1600<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Sylvie<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/techleap-design.nl\/techleap\/wp-content\/uploads\/sites\/2\/2023\/11\/Techleap_Logo_BrandBlack_Techleap_Logo_Reversed.svg<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Sylvie<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2021-11-15T11:35:02+01:00\" >2023-09-25 12:31:47<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-03-25 13:01:01<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Prinsjesdag 2023: Key takeaways from Budget Day for the Dutch startup and scaleup community<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-887 slide-entry-overview slide-loop-2 slide-parity-even  av_one_third  real-thumbnail posttype-post post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href=\"https:\/\/techleap.nl\/blog\/from-a-submarine-engineer-to-a-successful-ceo-how-sid-sijbrandij-redefined\/\" data-rel=\"slide-1\" class=\"slide-image\" title=\"From a submarine engineer to a successful CEO: How Sid Sijbrandij redefined the world of SaaS with GitLab\"><img decoding=\"async\" fetchpriority=\"high\" width=\"495\" height=\"400\" src=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/08\/GitLab-1-495x400.webp\" class=\"wp-image-4118 avia-img-lazy-loading-not-4118 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href=\"https:\/\/techleap.nl\/blog\/from-a-submarine-engineer-to-a-successful-ceo-how-sid-sijbrandij-redefined\/\" title=\"From a submarine engineer to a successful CEO: How Sid Sijbrandij redefined the world of SaaS with GitLab\">From a submarine engineer to a successful CEO: How Sid Sijbrandij redefined the world of SaaS with GitLab<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2023-08-23T12:13:30+02:00\" >August 23, 2023<\/time><div class=\"slide-meta-del\">\/<\/div><div class=\"slide-meta-comments\"><a href=\"https:\/\/techleap.nl\/blog\/from-a-submarine-engineer-to-a-successful-ceo-how-sid-sijbrandij-redefined\/#respond\">0 Comments<\/a><\/div><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><div class=\"read-more-link\"><a href=\"https:\/\/techleap.nl\/blog\/from-a-submarine-engineer-to-a-successful-ceo-how-sid-sijbrandij-redefined\/\" class=\"more-link\">Read more<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/08\/GitLab-1.webp<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1133<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1600<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Sylvie<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/techleap-design.nl\/techleap\/wp-content\/uploads\/sites\/2\/2023\/11\/Techleap_Logo_BrandBlack_Techleap_Logo_Reversed.svg<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Sylvie<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2021-11-15T11:35:02+01:00\" >2023-08-23 12:13:30<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2023-12-21 15:48:01<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>From a submarine engineer to a successful CEO: How Sid Sijbrandij redefined the world of SaaS with GitLab<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-848 slide-entry-overview slide-loop-3 slide-parity-odd  post-entry-last  av_one_third  real-thumbnail posttype-post post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href=\"https:\/\/techleap.nl\/blog\/12-things-you-should-know-about-adyens-success-story-podcast-with-pieter-van-der-does-ceo-at-adyen\/\" data-rel=\"slide-1\" class=\"slide-image\" title=\"12 things you should know about Adyen\u2019s success story &#8211; podcast with Pieter van der Does, CEO at Adyen\"><img decoding=\"async\" fetchpriority=\"high\" width=\"495\" height=\"400\" src=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/08\/Adyen-1-495x400.webp\" class=\"wp-image-4232 avia-img-lazy-loading-not-4232 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href=\"https:\/\/techleap.nl\/blog\/12-things-you-should-know-about-adyens-success-story-podcast-with-pieter-van-der-does-ceo-at-adyen\/\" title=\"12 things you should know about Adyen\u2019s success story &#8211; podcast with Pieter van der Does, CEO at Adyen\">12 things you should know about Adyen\u2019s success story &#8211; podcast with Pieter van der Does, CEO at Adyen<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2023-08-17T13:52:42+02:00\" >August 17, 2023<\/time><div class=\"slide-meta-del\">\/<\/div><div class=\"slide-meta-comments\"><a href=\"https:\/\/techleap.nl\/blog\/12-things-you-should-know-about-adyens-success-story-podcast-with-pieter-van-der-does-ceo-at-adyen\/#respond\">0 Comments<\/a><\/div><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><div class=\"read-more-link\"><a href=\"https:\/\/techleap.nl\/blog\/12-things-you-should-know-about-adyens-success-story-podcast-with-pieter-van-der-does-ceo-at-adyen\/\" class=\"more-link\">Read more<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span 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itemprop='name'>Sylvie<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2021-11-15T11:35:02+01:00\" >2023-08-17 13:52:42<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2023-12-20 18:00:11<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>12 things you should know about Adyen\u2019s success story &#8211; podcast with Pieter van der Does, CEO at Adyen<\/span><\/span><\/span><\/article><\/div><\/div><\/div>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":9,"featured_media":4804,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[45],"class_list":["post-4801","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-the-scale-lab"],"acf":[],"_links":{"self":[{"href":"https:\/\/techleap.nl\/wp-json\/wp\/v2\/posts\/4801","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techleap.nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techleap.nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techleap.nl\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/techleap.nl\/wp-json\/wp\/v2\/comments?post=4801"}],"version-history":[{"count":8,"href":"https:\/\/techleap.nl\/wp-json\/wp\/v2\/posts\/4801\/revisions"}],"predecessor-version":[{"id":4834,"href":"https:\/\/techleap.nl\/wp-json\/wp\/v2\/posts\/4801\/revisions\/4834"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techleap.nl\/wp-json\/wp\/v2\/media\/4804"}],"wp:attachment":[{"href":"https:\/\/techleap.nl\/wp-json\/wp\/v2\/media?parent=4801"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techleap.nl\/wp-json\/wp\/v2\/categories?post=4801"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techleap.nl\/wp-json\/wp\/v2\/tags?post=4801"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}