{"id":5937,"date":"2021-08-03T17:18:43","date_gmt":"2021-08-03T15:18:43","guid":{"rendered":"https:\/\/techleap-design.nl\/techleap\/?p=5937"},"modified":"2024-01-16T17:20:47","modified_gmt":"2024-01-16T16:20:47","slug":"supercharge-your-international-expansion-with-pieter-van-der-does","status":"publish","type":"post","link":"https:\/\/techleap.nl\/blog\/supercharge-your-international-expansion-with-pieter-van-der-does\/","title":{"rendered":"Supercharge your international expansion with Pieter van der Does"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-18hdufo-42582efc04ccaefb3e7a9c2d25e0749d\">\n.avia-section.av-18hdufo-42582efc04ccaefb3e7a9c2d25e0749d{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='header-blog'  class='avia-section av-18hdufo-42582efc04ccaefb3e7a9c2d25e0749d alternate_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-5937'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-15qnqwk-dc06b6b044d63f8eb332b8f505120424 sc-av_one_half av-equal-height-column-flextable'><div  class='flex_column av-15qnqwk-dc06b6b044d63f8eb332b8f505120424 av_one_half  avia-builder-el-1  el_before_av_one_half  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-middle  '     ><p><div  class='av-post-metadata-container av-lo2zq90l-354b86db3de952e58d12a3ab68519c32 av-metadata-container-align-left  avia-builder-el-2  el_before_av_heading  avia-builder-el-first  av-metadata-container-1'><div class='av-post-metadata-container-inner'><span class=\"av-post-metadata-content av-post-metadata-meta-content\"><span class=\"av-post-metadata-content av-post-metadata-published\"><span class=\"av-post-metadata-published-date\" >August 3, 2021<\/span><\/span><\/span><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-117j6v8-97450094e2f9eaf8a43b4a821cd2236c\">\n#top .av-special-heading.av-117j6v8-97450094e2f9eaf8a43b4a821cd2236c{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-117j6v8-97450094e2f9eaf8a43b4a821cd2236c .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-117j6v8-97450094e2f9eaf8a43b4a821cd2236c .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-117j6v8-97450094e2f9eaf8a43b4a821cd2236c av-special-heading-h1 blockquote modern-quote  avia-builder-el-3  el_after_av_post_metadata  avia-builder-el-last '><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >Supercharge your international expansion with Pieter van der Does<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/p><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-y8liwk-e0bbfca7a2272ea72a954823c9f13cd1 av_one_half  avia-builder-el-4  el_after_av_one_half  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-middle  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-vvsyxg-8829bfd7e04dc1b570259d1520fc4d96\">\n.avia-image-container.av-vvsyxg-8829bfd7e04dc1b570259d1520fc4d96 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-vvsyxg-8829bfd7e04dc1b570259d1520fc4d96 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-vvsyxg-8829bfd7e04dc1b570259d1520fc4d96 av-styling- avia-align-center  avia-builder-el-5  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-5938 avia-img-lazy-loading-not-5938 avia_image ' src=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2024\/01\/1606483123-pieter-van-der-does.png\" alt='Pieter van der Does, founder of Adyen,posing in a chair' title='Pieter van der Does, founder of Adyen'  height=\"1020\" width=\"1440\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2024\/01\/1606483123-pieter-van-der-does.png 1440w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2024\/01\/1606483123-pieter-van-der-does-300x213.png 300w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2024\/01\/1606483123-pieter-van-der-does-1030x730.png 1030w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2024\/01\/1606483123-pieter-van-der-does-768x544.png 768w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2024\/01\/1606483123-pieter-van-der-does-1020x723.png 1020w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-u4ty9w-fa2cf5077c88f5a8f1e92e8be0ee90ad\">\n.avia-section.av-u4ty9w-fa2cf5077c88f5a8f1e92e8be0ee90ad{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='content-blog'  class='avia-section av-u4ty9w-fa2cf5077c88f5a8f1e92e8be0ee90ad alternate_color avia-section-default avia-no-border-styling  avia-builder-el-6  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-5937'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-tno0wk-19b821c824dfc5d44f6fb23273a6ef1e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"c\">\n<div class=\"c\">\n<div class=\"c\">\n<h4 class=\"opening-text\">From Amsterdam to Tokyo, Adyen counts now 23 offices around the world. We invited Pieter van der Does, Founder and CEO Adyen to share his valuable experience with the 11 founders of Rise Batch #2. They discussed product-market-fit, expansion strategy, localization, legal issues and much more. We unravelled their insights so you can take them with you. Wondering what\u2019s happening during the Rise programme? With this series of articles, we peel back the curtain of our exclusive sessions where 11 leading Dutch tech entrepreneurs and scale experts join forces to break down the challenges around scaling a company.<\/h4>\n<\/div>\n<div class=\"modular-text section\" data-section=\"\">\n<div class=\"c\">\n<div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-dule0-0221bd14382a76e495f21a2d8d1ee189\">\n#top .hr.hr-invisible.av-dule0-0221bd14382a76e495f21a2d8d1ee189{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-dule0-0221bd14382a76e495f21a2d8d1ee189 hr-invisible  avia-builder-el-8  el_after_av_textblock  el_before_av_sidebar '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='avia-builder-widget-area clearfix  avia-builder-el-9  el_after_av_hr  el_before_av_hr '><div id=\"avia_auto_toc-2\" class=\"widget clearfix avia-widget-container avia_auto_toc avia_no_block_preview\"><div class=\"avia-preview-headline\">techleap Table of Contents<\/div><div class=\"avia-preview-info\">Title: <\/div><div class=\"avia-preview-in-front\">Table can only be rendered in frontend.<\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-oscq44-36f869268c85cecccd4bfbd423eb3cfa\">\n#top .hr.hr-invisible.av-oscq44-36f869268c85cecccd4bfbd423eb3cfa{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-oscq44-36f869268c85cecccd4bfbd423eb3cfa hr-invisible  avia-builder-el-10  el_after_av_sidebar  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-dvvo2t-afbd2dcde348366a6f356b2aa599d185 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"modular-text section\" data-section=\"\">\n<div class=\"c\">\n<div>\n<div class=\"modular-text section\" data-section=\"Transparency from the beginning\">\n<div class=\"c\">\n<div class=\"modular-text section\" data-section=\"\">\n<div class=\"c\">\n<div>\n<p>Scaling up can be a wildly-rewarding, yet incredibly stressful time for any entrepreneur. Things move extremely quickly and a new home means a whole new set of consumer habits and regulations to get used to.<\/p>\n<p>There will always be risks involved throughout the process, however by ensuring you\u2019ve taken high levels of care in your preparation and carried out in-depth research, those risks are reduced significantly.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"modular-text section\" data-section=\"Immerse yourself in your new home\">\n<div class=\"c\">\n<h3>Immerse yourself in your new home<\/h3>\n<div>\n<p>Understanding your market should start a long time before actually making the jump. Building this knowledge early will help you avoid potentially costly mistakes further down the line. How should you advertise yourself? Where should you seek funding? What documents do you need before trading? Putting the time and effort into this won\u2019t guarantee success, but it\u2019ll definitely make it far more achievable.<\/p>\n<p>Doing the legwork early and knowing exactly where you sit in the market before even arriving will make the transitional period a lot smoother. This is a brand new environment composed of consumer trends that may be alien to you, putting yourself in a position to understand these trends as soon as possible will inevitably help you keep any early running costs lower than if you went in blind.<\/p>\n<p>Kickstart your own marketing calendar as soon as possible, especially if you\u2019re scaling into somewhere that is unfamiliar with your brand, product or services. Doing so will be a massive help when it comes to arranging meetings with potential investors and clients.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"modular-text section\" data-section=\"Potential stumbling blocks\">\n<div class=\"c\">\n<div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<div><\/div>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-cznwj9-4aba0659e03e1d10419ef6b204cdb4b2\">\n.avia-section.av-cznwj9-4aba0659e03e1d10419ef6b204cdb4b2{\nbackground-color:#e3e3e3;\nbackground-image:unset;\n}\n<\/style>\n<div id='quote-section'  class='avia-section av-cznwj9-4aba0659e03e1d10419ef6b204cdb4b2 alternate_color avia-section-large avia-no-border-styling  avia-builder-el-12  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-5937'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-a65plx-cc039ec458d0cc429e1e85cbfecb7e91 sc-av_one_half av-equal-height-column-flextable'><div  class='flex_column av-a65plx-cc039ec458d0cc429e1e85cbfecb7e91 av_one_half  avia-builder-el-13  el_before_av_one_half  avia-builder-el-first  first no_margin flex_column_table_cell av-equal-height-column av-align-top  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8p2hlh-5ff3305c3cfadb30b8a23bce06ecd6e5\">\n.avia-image-container.av-8p2hlh-5ff3305c3cfadb30b8a23bce06ecd6e5 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-8p2hlh-5ff3305c3cfadb30b8a23bce06ecd6e5 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-8p2hlh-5ff3305c3cfadb30b8a23bce06ecd6e5 av-styling-no-styling avia-align-center  avia-builder-el-14  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-5942 avia-img-lazy-loading-not-5942 avia_image ' src=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2024\/01\/1606486567-pieter-van-der-does-headshot-500x500.png\" alt='Black and white headshot of Adyen founder Pieter van der Does' title='Black and white headshot of Adyen founder Pieter van der Does'  height=\"500\" width=\"500\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2024\/01\/1606486567-pieter-van-der-does-headshot-500x500.png 500w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2024\/01\/1606486567-pieter-van-der-does-headshot-80x80.png 80w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2024\/01\/1606486567-pieter-van-der-does-headshot-920x920.png 920w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-716pkl-5cf758c1859dfa1968699e09cc63557a\">\n.flex_column.av-716pkl-5cf758c1859dfa1968699e09cc63557a{\npadding:30px 40px 40px 90px;\n}\n<\/style>\n<div  class='flex_column av-716pkl-5cf758c1859dfa1968699e09cc63557a av_one_half  avia-builder-el-15  el_after_av_one_half  avia-builder-el-last  no_margin flex_column_table_cell av-equal-height-column av-align-top  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6ew0yt-c930b648596f09be1317e4f5ae93a243\">\n#top .av-special-heading.av-6ew0yt-c930b648596f09be1317e4f5ae93a243{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-6ew0yt-c930b648596f09be1317e4f5ae93a243 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-6ew0yt-c930b648596f09be1317e4f5ae93a243 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-6ew0yt-c930b648596f09be1317e4f5ae93a243 av-special-heading-h3 blockquote modern-quote  avia-builder-el-16  el_before_av_textblock  avia-builder-el-first  quotation'><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >We are not looking only at the market size, we are paying attention to where we have traction.<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-lrgjsu30-2a95bee5460f484b212923648695f679 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock quote-bottom'  itemprop=\"text\" ><p><span style=\"font-family: maison-mono;color: #ff8000\">Pieter van der Does, CEO &amp; co-founder @ Adyen<\/p>\n<p><\/span><\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3m2hdx-cac878c0b95c7fc3f19239dca6fd47d9\">\n.avia-section.av-3m2hdx-cac878c0b95c7fc3f19239dca6fd47d9{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='content-blog'  class='avia-section av-3m2hdx-cac878c0b95c7fc3f19239dca6fd47d9 alternate_color avia-section-default avia-no-border-styling  avia-builder-el-18  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-5937'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-33tz4l-3595724549814179880d7a29217157d4 av_one_full  avia-builder-el-19  avia-builder-el-no-sibling  first flex_column_div  '     ><section  class='av_textblock_section av-lrgjqa20-295fc586d6b57e96fb6131e93ab0272f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"modular-text section\" data-section=\"What problem were you trying to solve with Bynder?\">\n<div class=\"c\">\n<div class=\"modular-text section\" data-section=\"How did you experience the process of finding the ultimate pizza recipe that you could scale for Magioni?\">\n<div class=\"c\">\n<div class=\"modular-text section\" data-section=\"Looking back, what was the first MVP of a VanMoof bike and how did you know you have a product-market fit?\">\n<div class=\"c\">\n<div class=\"modular-text section\" data-section=\"It seems like you have developed different functionalities before you could actually go to market. Is that true? \">\n<div class=\"c\">\n<div class=\"modular-text section\" data-section=\"&#091;00:01:13&#093; Constantijn: What is the edgiest thing that happened in BUX? \">\n<div class=\"c\">\n<div class=\"modular-text section\" data-section=\"Where is deeptech happening?\">\n<div class=\"c\">\n<div class=\"modular-text section\" data-section=\"What problem were you trying to solve with Bynder?\">\n<div class=\"c\">\n<div class=\"modular-text section\" data-section=\"How did you experience the process of finding the ultimate pizza recipe that you could scale for Magioni?\">\n<div class=\"c\">\n<div class=\"modular-text section\" data-section=\"Looking back, what was the first MVP of a VanMoof bike and how did you know you have a product-market fit?\">\n<div class=\"c\">\n<div class=\"modular-text section\" data-section=\"It seems like you have developed different functionalities before you could actually go to market. Is that true? \">\n<div class=\"c\">\n<div class=\"modular-text section\" data-section=\"&#091;00:01:13&#093; Constantijn: What is the edgiest thing that happened in BUX? \">\n<div class=\"c\">\n<div class=\"modular-text section\" data-section=\"Where is deeptech happening?\">\n<div class=\"c\">\n<div class=\"modular-text section\" data-section=\"Focus area #1: Recruiting and retaining the best talent \">\n<div class=\"c\">\n<div class=\"modular-text section\" data-section=\"A savy approach to sales\">\n<div class=\"c\">\n<div class=\"modular-text section\" data-section=\"Seek advice wherever you can\">\n<div class=\"c\">\n<h3>Seek advice wherever you can<\/h3>\n<div>\n<p>With that all being said, this is still going to be a learning experience and there will inevitably be bumps in the road. That\u2019s why it\u2019s important to reach out and seek help whenever and wherever you can.<\/p>\n<p>Local embassies can be extremely useful when you\u2019re finding your feet. They can point you in the direction of any business grants you may be entitled to, advise on key regulations and match you with helpful figures relevant to your operation.<\/p>\n<p>Hiring a local advisor, who is tapped into the latest rules and regulations of your market is an extremely worthwhile investment. While it may not seem necessary at first, one misunderstanding of local law could set you back months.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"modular-text section\" data-section=\"Build a team who understands the local market\">\n<div class=\"c\">\n<h3>Build a team who understands the local market<\/h3>\n<div>\n<p>Assembling a winning team is tough at the best of times, doing so in a completely new country only makes that process harder.<\/p>\n<p>While hiring locals may be difficult if you aren\u2019t fully set up, building a team that has a fuller understanding of the consumer market you\u2019re expanding into is always worth the extra effort.<\/p>\n<p>Knowing exactly who and what you\u2019ll need before arriving is another integral part of keeping unexpected costs and skill-shortages to a minimum. It can also be key in streamlining any potential business deals. Different markets like to deal in different ways, so allowing those trends to dictate your recruitment strategy could be the difference in someone wanting to work with you and them looking elsewhere.<\/p>\n<\/div>\n<p>Stay sensitive to differences in culture<br \/>\nIt\u2019s always worth taking extra care with the way you communicate when entering a new country, whether it\u2019s through your external marketing or internally with your staff. For instance, Dutch workplace culture isn\u2019t always well-received in American offices and can be counter-productive in terms of motivating your team. Likewise, the style of messaging you use to promote a product in the Netherlands, probably won\u2019t resonate with a UK audience, so always be wary with the kind of language you use.<\/p>\n<h3>A quickfire guide to the major markets<\/h3>\n<p><strong>South-East Asia<\/strong><\/p>\n<p>The ecosystem still needs to be institutionalised in Singapore, so it\u2019s a good time to get in and help shape its future.<br \/>\nSingapore has a strong reputation and is trusted by surrounding countries, making it a good base for companies with plans to expand further.<\/p>\n<p><strong>USA<\/strong><\/p>\n<p>Term sheets can be complicated, invest in someone who has a deep understanding in this area &#8211; Taylor Wessing offers a useful report on current deal terms.<br \/>\nPeople are ready to meet new faces, marketing and sales is big in the US and cold-calling can work &#8211; but an intro will skip a few steps. Directly reach out and prepare your story well.<\/p>\n<p><strong>UK<\/strong><\/p>\n<p>The UK possesses one of the biggest ecosystems with lots of investment. However be sure to monitor the latest trends as things will change, particularly as Brexit introduces potential new regulations.<br \/>\nThe British tend to be extremely polite, so be sure to package any communications like a sandwich; start with something nice, get your information across, then end with something nice.<br \/>\nCold calling doesn\u2019t work so introductions are a huge bonus when seeking out potential clients, especially when it\u2019s someone at the top of the hierarchy.<br \/>\nMake use of the Dutch embassy and speak to Lieke Conijn for priceless advice.<br \/>\nDo not bring up Brexit in meetings.<br \/>\nMore regional tips on the GoGlobal website<\/p>\n<p><strong>Germany<\/strong><\/p>\n<p>Brand reputation can go a long way; build on trusted reviews and endorsements &#8211; most importantly, deliver on what you promise.<br \/>\nShare your presentations in German, and allude to German organisations in your references.<br \/>\nApproach business meetings with a lot of formality.<br \/>\nMore regional tips on the GoGlobal website<\/p>\n<p><strong>France<\/strong><\/p>\n<p>The French market is an extremely loyal one, once you build that initial trust you can grow rapidly.<br \/>\nMake sure you have a French phone number, it\u2019s a good first step in building that trust.<br \/>\nDon\u2019t be put off by confrontation, debate is a common practice here as it allows you to make steps forward.<br \/>\nMore regional tips on the GoGlobal website<\/p>\n<p><strong>Scandinavia<\/strong><\/p>\n<p>The market here is known for innovation and its willingness to adopt early ideas. Norway is particularly strong in the energy sector while Sweden offers a range of strong commercial brands and export commodities. Finland is big in the material sector, while Denmark\u2019s health sector is particularly strong.<br \/>\nHonesty is hugely important here so be clear and up front. The government will blacklist you for breaching rules and once they do, it\u2019s almost impossible to get off that list.<br \/>\nGenerally, Nordics care less about relationships and more about seeing the data.<br \/>\nDenmark is very similar to the Netherlands in terms of humour, whereas Sweden is more German, where formality and abiding by the rules are more appreciated.<\/p>\n<p>This process will undoubtedly be a whirlwind of ups and downs, so being agile is crucial to succeeding. Decisions should be carefully considered, but made swiftly &#8211; this can often seem daunting, but good preparation will allow for better-educated choices in all regards to your business.<\/p>\n<\/div><\/section><\/div>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":5938,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[32,43],"acf":[],"_links":{"self":[{"href":"https:\/\/techleap.nl\/wp-json\/wp\/v2\/posts\/5937"}],"collection":[{"href":"https:\/\/techleap.nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techleap.nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techleap.nl\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/techleap.nl\/wp-json\/wp\/v2\/comments?post=5937"}],"version-history":[{"count":4,"href":"https:\/\/techleap.nl\/wp-json\/wp\/v2\/posts\/5937\/revisions"}],"predecessor-version":[{"id":5944,"href":"https:\/\/techleap.nl\/wp-json\/wp\/v2\/posts\/5937\/revisions\/5944"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techleap.nl\/wp-json\/wp\/v2\/media\/5938"}],"wp:attachment":[{"href":"https:\/\/techleap.nl\/wp-json\/wp\/v2\/media?parent=5937"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techleap.nl\/wp-json\/wp\/v2\/categories?post=5937"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techleap.nl\/wp-json\/wp\/v2\/tags?post=5937"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}