{"id":838,"date":"2022-02-18T13:22:01","date_gmt":"2022-02-18T12:22:01","guid":{"rendered":"https:\/\/techleap-design.nl\/techleap\/?p=838"},"modified":"2024-01-16T13:40:07","modified_gmt":"2024-01-16T12:40:07","slug":"how-mark-de-lange-is-revolutionising-the-eyewear-industry-with-ace-and-tate","status":"publish","type":"post","link":"https:\/\/techleap.nl\/blog\/how-mark-de-lange-is-revolutionising-the-eyewear-industry-with-ace-and-tate\/","title":{"rendered":"How Mark de Lange is revolutionising the eyewear industry with Ace &amp; Tate"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lkcgd8fl-9ed45aed6c88a87bfe3ef6d3c2f9e554\">\n.avia-section.av-lkcgd8fl-9ed45aed6c88a87bfe3ef6d3c2f9e554{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='header-blog'  class='avia-section av-lkcgd8fl-9ed45aed6c88a87bfe3ef6d3c2f9e554 alternate_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-838'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-6ucd-c8920507e494442a8aa09ca89b01e642 sc-av_one_half av-equal-height-column-flextable'><div  class='flex_column av-6ucd-c8920507e494442a8aa09ca89b01e642 av_one_half  avia-builder-el-1  el_before_av_one_half  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-middle  '     ><p><div  class='av-post-metadata-container av-lkcfu816-11e13a544ff90a1b6c46ed1453cccf7a av-metadata-container-align-left  avia-builder-el-2  el_before_av_heading  avia-builder-el-first  av-metadata-container-1'><div class='av-post-metadata-container-inner'><span class=\"av-post-metadata-content av-post-metadata-meta-content\"><span class=\"av-post-metadata-content av-post-metadata-modified\"><span class=\"av-post-metadata-modified-date\" >January 16, 2024<\/span><\/span><\/span><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lkcefi62-be525b15718746dc2cd8c8a1aa00a125\">\n#top .av-special-heading.av-lkcefi62-be525b15718746dc2cd8c8a1aa00a125{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lkcefi62-be525b15718746dc2cd8c8a1aa00a125 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lkcefi62-be525b15718746dc2cd8c8a1aa00a125 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lkcefi62-be525b15718746dc2cd8c8a1aa00a125 av-special-heading-h1 blockquote modern-quote  avia-builder-el-3  el_after_av_post_metadata  avia-builder-el-last '><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >How Mark de Lange is revolutionising the eyewear industry with Ace <span class='special_amp'>&amp;<\/span> Tate<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/p><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-3l2z-030558c7662a69a74025d5764ee63cc3 av_one_half  avia-builder-el-4  el_after_av_one_half  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-middle  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lkcfxnpc-8c92ea3f29bd61da6207eff5d7e599a4\">\n.avia-image-container.av-lkcfxnpc-8c92ea3f29bd61da6207eff5d7e599a4 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lkcfxnpc-8c92ea3f29bd61da6207eff5d7e599a4 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lkcfxnpc-8c92ea3f29bd61da6207eff5d7e599a4 av-styling- avia-align-center  avia-builder-el-5  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-4625 avia-img-lazy-loading-not-4625 avia_image ' src=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/12\/Mark-de-Lange-1.webp\" alt='' title='Mark de Lange 1'  height=\"1133\" width=\"1600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/12\/Mark-de-Lange-1.webp 1600w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/12\/Mark-de-Lange-1-300x212.webp 300w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/12\/Mark-de-Lange-1-1030x729.webp 1030w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/12\/Mark-de-Lange-1-768x544.webp 768w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/12\/Mark-de-Lange-1-1440x1020.webp 1440w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/12\/Mark-de-Lange-1-1020x722.webp 1020w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/12\/Mark-de-Lange-1-1500x1062.webp 1500w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-16dbm6-4aa979c1e359788ae6906cd3e09c060f\">\n.avia-section.av-16dbm6-4aa979c1e359788ae6906cd3e09c060f{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='blog-row1-3-1'  class='avia-section av-16dbm6-4aa979c1e359788ae6906cd3e09c060f alternate_color avia-section-default avia-no-border-styling  avia-builder-el-6  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-838'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-10vyoe-cad53da60de876b0e60244cdb43f694c av_one_fifth  avia-builder-el-7  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div  '     ><\/div><div  class='flex_column av-wp7za-87fe590ff57011029116ced466c894cf av_three_fifth  avia-builder-el-8  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div  '     ><section  class='av_textblock_section av-r9292-4d6bd49f08aac9ef140b91595a57af84 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h4>In this episode, Mark de Lange &#8211; founder of Ace &amp; Tate &#8211; is sharing the story behind the brand that revolutionised the eyewear e-commerce industry in Europe. He is explaining how branding was crucial for the expansion of Ace &amp; Tate and how he overcame the challenge of finding the right VC investors. Mark reveals his management style and how he is working with his team to offer to his customers high quality, thoughtfully designed glasses at a fair price.<\/h4>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-myvbq-f7fdfd67ba7b7695d058113cb46f8d3d\">\n#top .hr.hr-invisible.av-myvbq-f7fdfd67ba7b7695d058113cb46f8d3d{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-myvbq-f7fdfd67ba7b7695d058113cb46f8d3d hr-invisible  avia-builder-el-10  el_after_av_textblock  el_before_av_sidebar '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-builder-widget-area clearfix  avia-builder-el-11  el_after_av_hr  el_before_av_hr '><div id=\"avia_auto_toc-2\" class=\"widget clearfix avia-widget-container avia_auto_toc avia_no_block_preview\"><div class=\"avia-preview-headline\">techleap Table of Contents<\/div><div class=\"avia-preview-info\">Title: <\/div><div class=\"avia-preview-in-front\">Table can only be rendered in frontend.<\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-144hf2-4ff6e15812ff4be21281f1b341cd1c2f\">\n#top .hr.hr-invisible.av-144hf2-4ff6e15812ff4be21281f1b341cd1c2f{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-144hf2-4ff6e15812ff4be21281f1b341cd1c2f hr-invisible  avia-builder-el-12  el_after_av_sidebar  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-llevpbqw-984ebd1b4aa77b3879fd99db00c84b92 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Listen to the episode<\/h3>\n<div>The podcast episode is available on major listening platforms:\u00a0<a href=\"https:\/\/podcasts.apple.com\/nl\/podcast\/episode-4-how-mark-de-lange-is-disrupting-the\/id1558100523?i=1000516144576\" target=\"_blank\" rel=\"noopener\">Apple Podcasts<\/a>,\u00a0<a href=\"https:\/\/open.spotify.com\/episode\/0je1TjGB0MKAsOoBm28F4C?si=WmhQk0gySqKjayxdEF3ZoA\" target=\"_blank\" rel=\"noopener\">Spotify<\/a>,\u00a0<a href=\"https:\/\/www.google.com\/podcasts?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy8zZTQ5NmNlOC9wb2RjYXN0L3Jzcw==\" target=\"_blank\" rel=\"noopener\">Google Podcasts<\/a>,\u00a0<a href=\"https:\/\/pca.st\/9qlqw3yq\" target=\"_blank\" rel=\"noopener\">Pocket Casts<\/a>.<\/div>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-91tim-3e484571e80bc5db9b4916a31c6e6050 av_one_fifth  avia-builder-el-14  el_after_av_three_fifth  avia-builder-el-last  flex_column_div  '     ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-xr2xi-6a9aa932b3277b8d2b89b690b79efeb3\">\n.avia-section.av-xr2xi-6a9aa932b3277b8d2b89b690b79efeb3{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='content-blog-2c'  class='avia-section av-xr2xi-6a9aa932b3277b8d2b89b690b79efeb3 alternate_color avia-section-default avia-no-border-styling  avia-builder-el-15  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-838'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-qfyof-7a5a78ea509e88e53d3a83c5ed783389 av_one_half  avia-builder-el-16  el_before_av_one_half  avia-builder-el-first  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-llexo7o4-493aa90b1c32d3b7a2eb87c437b6dca0\">\n.avia-image-container.av-llexo7o4-493aa90b1c32d3b7a2eb87c437b6dca0 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-llexo7o4-493aa90b1c32d3b7a2eb87c437b6dca0 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-llexo7o4-493aa90b1c32d3b7a2eb87c437b6dca0 av-styling- avia-align-center  avia-builder-el-17  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-4626 avia-img-lazy-loading-not-4626 avia_image ' src=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/12\/Mark-de-Lange-2.webp\" alt='' title='Mark de Lange 2'  height=\"1134\" width=\"1600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/12\/Mark-de-Lange-2.webp 1600w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/12\/Mark-de-Lange-2-300x213.webp 300w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/12\/Mark-de-Lange-2-1030x730.webp 1030w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/12\/Mark-de-Lange-2-768x544.webp 768w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/12\/Mark-de-Lange-2-1440x1020.webp 1440w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/12\/Mark-de-Lange-2-1020x723.webp 1020w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/12\/Mark-de-Lange-2-1500x1063.webp 1500w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/div><\/div><\/div><\/div><div  class='flex_column av-vavqv-7ee80c25c226492dd84eab16995b754d av_one_half  avia-builder-el-18  el_after_av_one_half  avia-builder-el-last  flex_column_div  '     ><section  class='av_textblock_section av-llevudsa-72e58dd4b3b549d0dc67e1ce52a1bbad '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"modular-text section\" data-section=\"What problem were you trying to solve with Bynder?\">\n<div class=\"c\">\n<div class=\"modular-text section\" data-section=\"What was the most important decision you\u2019ve made with regards to your business or entrepreneurial journey? \">\n<div class=\"c\">\n<h3>Mark de Lange &#8211; Founder &amp; CEO @Ace &amp; Tate<\/h3>\n<div class=\"big\">\n<p>Mark de Lange founded Ace &amp; Tate in 2013 and resides as the company\u2019s CEO. Apart from his general management role, he is an active force in the brand\u2019s decisions and continues to drive its underlying philosophy: to offer high-quality, thoughtfully designed glasses at a fair price. Mark is driven by building a long-lasting, direct-to-consumer brand that places responsible actions at its core.<\/p>\n<p>8 years later, Mark has taken the brand from a startup to an omnichannel company with over 70 stores in 10 countries across Europe (and counting). Looking to the future his company-wide mission is to become the leading eyewear brand for Gen Y &amp; Z, in Mark\u2019s eyes focusing on responsibility is a key initiative to achieve this. Ultimately, he has always aimed to disrupt the eyewear industry, now striving to be a positive engine for change within it.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"modular-text section\" data-section=\"Have you ever considered taking your product to a market that was more ready for you?\">\n<div class=\"c\">\n<div><\/div>\n<\/div>\n<\/div>\n<article class=\"article-wide modular-push section\" data-section=\"Marleen Vogelaar - founder and CEO @Ziel &amp; co-founder @Shapeways\">\n<div class=\"c\">\n<div class=\"text\">\n<div class=\"big\"><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"modular-text section\" data-section=\"Key highlights\">\n<div class=\"c\"><\/div>\n<\/div>\n<\/div><\/section><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2s74m-cb1a230182251d130daac70bee7cb905\">\n.avia-section.av-2s74m-cb1a230182251d130daac70bee7cb905{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='content-blog'  class='avia-section av-2s74m-cb1a230182251d130daac70bee7cb905 alternate_color avia-section-default avia-no-border-styling  avia-builder-el-20  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-838'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-llexpp93-d21ed1503d267de88c84d79f340baa41 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"modular-text section\" data-section=\"What problem were you trying to solve with Bynder?\">\n<div class=\"c\">\n<div class=\"modular-text section\" data-section=\"How did you experience the process of finding the ultimate pizza recipe that you could scale for Magioni?\">\n<div class=\"c\">\n<h3>Key Highlights<\/h3>\n<div>\n<p><strong>7:45<\/strong>\u00a0<em>&#8211; Mark &#8211;<\/em>\u00a0&#8220;I\u2019m trying to get other people in a position where they can actually do the stuff. That is something that I really needed to learn, to give other people space to do their jobs and to surprise me and to do way better than I could.&#8221;<\/p>\n<p><strong>10:27<\/strong>\u00a0<em>&#8211; Mark &#8211;\u00a0<\/em>&#8220;We as a consumer-focused country have never been service-oriented. When you go to the US everything is really service-oriented and in the Netherlands we really have some catching up to do.&#8221;<\/p>\n<p><strong>13:24<\/strong>\u00a0<em>&#8211; Mark &#8211;<\/em>\u00a0&#8220;Our first key hire was someone who is very experienced in building customer experience teams. We saw that it is where companies are dropping the ball and that really paid itself back.&#8221;<\/p>\n<p><strong>20:01<\/strong>\u00a0<em>&#8211; Mark &#8211;<\/em>\u00a0&#8220;If I look back now, I would spend more time on becoming more self-aware of where my strengths and weaknesses lie. And also do that for the founding team and hire people against that. I would have earlier spent the time to hire experienced talent on a couple of key roles for the business.&#8221;<\/p>\n<p><strong>30:08<\/strong>\u00a0<em>&#8211; Mark &#8211;<\/em>\u00a0&#8220;Our angels helped me to get the narrative right and to build the right plan that also would be attractive to invest in.&#8221;<\/p>\n<p><strong>38:11<\/strong>\u00a0<em>&#8211; Mark &#8211;<\/em>\u00a0&#8220;I think it is valid to build a strong European foundation first. Only when the business is ready for it and when we have the right team in place, and the right structure, and the right processes, that only then, we would go across the pond to a very different market.&#8221;<\/p>\n<p><strong>\u00a042:18<\/strong>\u00a0<em>&#8211; Mark &#8211;<\/em>\u00a0&#8220;We&#8217;ve always spent a lot of time finding the right partners. Not necessarily business partners who would own the business with us, but the right partners on the ground to build the brand with us, and to find the right first individuals we would engage with, and the right first customers.&#8221;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"modular-text section\" data-section=\"What\u2019s your next horizon? Do you have any future plans?\">\n<div class=\"c\">\n<div><\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div class=\"modular-text section\" data-section=\"Have you ever considered taking your product to a market that was more ready for you?\">\n<div class=\"c\">\n<div><\/div>\n<\/div>\n<\/div>\n<article class=\"article-wide modular-push section\" data-section=\"Marleen Vogelaar - founder and CEO @Ziel &amp; co-founder @Shapeways\">\n<div class=\"c\">\n<div class=\"text\">\n<div class=\"big\"><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"modular-text section\" data-section=\"Key highlights\">\n<div class=\"c\"><\/div>\n<\/div>\n<\/div><\/section>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ll03i-54b6c9a30ba09253c83de1fc1b65d80d\">\n.avia-section.av-ll03i-54b6c9a30ba09253c83de1fc1b65d80d{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='content-blog-2c'  class='avia-section av-ll03i-54b6c9a30ba09253c83de1fc1b65d80d alternate_color avia-section-default avia-no-border-styling  avia-builder-el-22  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-838'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-fqsyu-de2f08e7691b4620b9ec64a4eebd53f6 av_one_half  avia-builder-el-23  el_before_av_one_half  avia-builder-el-first  first flex_column_div  '     ><section  class='av_textblock_section av-llevytet-b4ef67769190fe4970ed03993d9c0c9d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Watch the full episode &amp; highlights on YouTube<\/h3>\n<div class=\"big\"><\/div>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-llevzj58-bfd6dea40c72a39fd667e7b197ef370b-wrap avia-button-left  avia-builder-el-25  el_after_av_textblock  avia-builder-el-last  tl-custom-bt-or'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-llevzj58-bfd6dea40c72a39fd667e7b197ef370b\">\n#top #wrap_all .avia-button.av-llevzj58-bfd6dea40c72a39fd667e7b197ef370b{\nfont-size:17px;\nborder-style:none;\nborder-radius:0 0 0 0;\nbox-shadow:none;\ntransition:all 0.4s ease-in-out;\npadding:11px 26px 11px 26px;\n}\n#top #wrap_all .avia-button.av-llevzj58-bfd6dea40c72a39fd667e7b197ef370b:hover{\ncolor:black;\nopacity:1;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all.avia-button.av-llevzj58-bfd6dea40c72a39fd667e7b197ef370b:hover .avia_button_background{\nborder-radius:0 0 0 0;\n}\n<\/style>\n<a href=\"https:\/\/youtu.be\/D1RkIFVgVVA\" class=\"avia-button av-llevzj58-bfd6dea40c72a39fd667e7b197ef370b avia-icon_select-no avia-size-large avia-position-left avia-color-theme-color-highlight avia-font-color-black\" target=\"_blank\" rel=\"noopener noreferrer\"><span class='avia_iconbox_title' >Watch now<\/span><span class='avia_button_background avia-button avia-color-theme-color-highlight' ><\/span><\/a><\/div><\/p><\/div><div  class='flex_column av-9luhq-670b3c1da05ddbd488d42f2a6012c37f av_one_half  avia-builder-el-26  el_after_av_one_half  avia-builder-el-last  flex_column_div  '     ><section  class='av_textblock_section av-llez2vbf-471cae889e741e2f8a14bedefa060bf2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Never underestimate the power of branding - Mark de Lange from Ace &amp; Tate\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/BnFkJfWgYcU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-dbxni-e03814ff755d5075eafbb8d49b7d2f56\">\n.avia-section.av-dbxni-e03814ff755d5075eafbb8d49b7d2f56{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='related-posts'  class='avia-section av-dbxni-e03814ff755d5075eafbb8d49b7d2f56 alternate_color avia-section-default avia-no-border-styling  avia-builder-el-28  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-838'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-rh2m-6eb1c0cecd292d101e9092d65f1b50fb\">\n#top .av-special-heading.av-rh2m-6eb1c0cecd292d101e9092d65f1b50fb{\npadding-bottom:40px;\n}\nbody .av-special-heading.av-rh2m-6eb1c0cecd292d101e9092d65f1b50fb .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-rh2m-6eb1c0cecd292d101e9092d65f1b50fb .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-rh2m-6eb1c0cecd292d101e9092d65f1b50fb av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-29  el_before_av_postslider  avia-builder-el-first '><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Related articles<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div  data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:&quot;7&quot;,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;show_slide_delay&quot;:90}\" class='avia-content-slider avia-content-slider-active avia-content-slider1 avia-content-slider-odd  avia-builder-el-30  el_after_av_heading  avia-builder-el-last  av-slideshow-ui av-control-default   av-no-slider-navigation av-slideshow-autoplay av-loop-endless av-loop-manual-endless '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Blog\" ><div class=\"avia-content-slider-inner\"><div class=\"slide-entry-wrap\"><article class='slide-entry flex_column  post-entry post-entry-4846 slide-entry-overview slide-loop-1 slide-parity-odd  av_one_third first real-thumbnail posttype-post post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href=\"https:\/\/techleap.nl\/blog\/prinsjesdag-2023-key-takeaways-from-budget-day-for-the-dutch-startup-and-scaleup-community\/\" data-rel=\"slide-1\" class=\"slide-image\" title=\"Prinsjesdag 2023: Key takeaways from Budget Day for the Dutch startup and scaleup community\"><img decoding=\"async\" fetchpriority=\"high\" width=\"495\" height=\"400\" src=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/12\/Prinsjesdag-2023-495x400.webp\" class=\"wp-image-4848 avia-img-lazy-loading-not-4848 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href=\"https:\/\/techleap.nl\/blog\/prinsjesdag-2023-key-takeaways-from-budget-day-for-the-dutch-startup-and-scaleup-community\/\" title=\"Prinsjesdag 2023: Key takeaways from Budget Day for the Dutch startup and scaleup community\">Prinsjesdag 2023: Key takeaways from Budget Day for the Dutch startup and scaleup community<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2023-09-25T12:31:47+02:00\" >September 25, 2023<\/time><div class=\"slide-meta-del\">\/<\/div><div class=\"slide-meta-comments\"><a href=\"https:\/\/techleap.nl\/blog\/prinsjesdag-2023-key-takeaways-from-budget-day-for-the-dutch-startup-and-scaleup-community\/#respond\">0 Comments<\/a><\/div><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><div class=\"read-more-link\"><a href=\"https:\/\/techleap.nl\/blog\/prinsjesdag-2023-key-takeaways-from-budget-day-for-the-dutch-startup-and-scaleup-community\/\" class=\"more-link\">Read more<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/12\/Prinsjesdag-2023.webp<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1133<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1600<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Sylvie<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/techleap-design.nl\/techleap\/wp-content\/uploads\/sites\/2\/2023\/11\/Techleap_Logo_BrandBlack_Techleap_Logo_Reversed.svg<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Sylvie<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2022-02-18T13:22:01+01:00\" >2023-09-25 12:31:47<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-03-25 13:01:01<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Prinsjesdag 2023: Key takeaways from Budget Day for the Dutch startup and scaleup community<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-887 slide-entry-overview slide-loop-2 slide-parity-even  av_one_third  real-thumbnail posttype-post post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href=\"https:\/\/techleap.nl\/blog\/from-a-submarine-engineer-to-a-successful-ceo-how-sid-sijbrandij-redefined\/\" data-rel=\"slide-1\" class=\"slide-image\" title=\"From a submarine engineer to a successful CEO: How Sid Sijbrandij redefined the world of SaaS with GitLab\"><img decoding=\"async\" fetchpriority=\"high\" width=\"495\" height=\"400\" src=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/08\/GitLab-1-495x400.webp\" class=\"wp-image-4118 avia-img-lazy-loading-not-4118 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href=\"https:\/\/techleap.nl\/blog\/from-a-submarine-engineer-to-a-successful-ceo-how-sid-sijbrandij-redefined\/\" title=\"From a submarine engineer to a successful CEO: How Sid Sijbrandij redefined the world of SaaS with GitLab\">From a submarine engineer to a successful CEO: How Sid Sijbrandij redefined the world of SaaS with GitLab<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2023-08-23T12:13:30+02:00\" >August 23, 2023<\/time><div class=\"slide-meta-del\">\/<\/div><div class=\"slide-meta-comments\"><a href=\"https:\/\/techleap.nl\/blog\/from-a-submarine-engineer-to-a-successful-ceo-how-sid-sijbrandij-redefined\/#respond\">0 Comments<\/a><\/div><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><div class=\"read-more-link\"><a href=\"https:\/\/techleap.nl\/blog\/from-a-submarine-engineer-to-a-successful-ceo-how-sid-sijbrandij-redefined\/\" class=\"more-link\">Read more<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/08\/GitLab-1.webp<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1133<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1600<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Sylvie<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/techleap-design.nl\/techleap\/wp-content\/uploads\/sites\/2\/2023\/11\/Techleap_Logo_BrandBlack_Techleap_Logo_Reversed.svg<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Sylvie<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2022-02-18T13:22:01+01:00\" >2023-08-23 12:13:30<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2023-12-21 15:48:01<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>From a submarine engineer to a successful CEO: How Sid Sijbrandij redefined the world of SaaS with GitLab<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-848 slide-entry-overview slide-loop-3 slide-parity-odd  post-entry-last  av_one_third  real-thumbnail posttype-post post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href=\"https:\/\/techleap.nl\/blog\/12-things-you-should-know-about-adyens-success-story-podcast-with-pieter-van-der-does-ceo-at-adyen\/\" data-rel=\"slide-1\" class=\"slide-image\" title=\"12 things you should know about Adyen\u2019s success story &#8211; podcast with Pieter van der Does, CEO at Adyen\"><img decoding=\"async\" fetchpriority=\"high\" width=\"495\" height=\"400\" src=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/08\/Adyen-1-495x400.webp\" class=\"wp-image-4232 avia-img-lazy-loading-not-4232 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href=\"https:\/\/techleap.nl\/blog\/12-things-you-should-know-about-adyens-success-story-podcast-with-pieter-van-der-does-ceo-at-adyen\/\" title=\"12 things you should know about Adyen\u2019s success story &#8211; podcast with Pieter van der Does, CEO at Adyen\">12 things you should know about Adyen\u2019s success story &#8211; podcast with Pieter van der Does, CEO at Adyen<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" 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itemprop='height'>1133<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1600<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Sylvie<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/techleap-design.nl\/techleap\/wp-content\/uploads\/sites\/2\/2023\/11\/Techleap_Logo_BrandBlack_Techleap_Logo_Reversed.svg<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Sylvie<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2022-02-18T13:22:01+01:00\" >2023-08-17 13:52:42<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2023-12-20 18:00:11<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>12 things you should know about Adyen\u2019s success story &#8211; podcast with Pieter van der Does, CEO at Adyen<\/span><\/span><\/span><\/article><\/div><\/div><\/div>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":839,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[45],"acf":[],"_links":{"self":[{"href":"https:\/\/techleap.nl\/wp-json\/wp\/v2\/posts\/838"}],"collection":[{"href":"https:\/\/techleap.nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techleap.nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techleap.nl\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/techleap.nl\/wp-json\/wp\/v2\/comments?post=838"}],"version-history":[{"count":8,"href":"https:\/\/techleap.nl\/wp-json\/wp\/v2\/posts\/838\/revisions"}],"predecessor-version":[{"id":3162,"href":"https:\/\/techleap.nl\/wp-json\/wp\/v2\/posts\/838\/revisions\/3162"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techleap.nl\/wp-json\/wp\/v2\/media\/839"}],"wp:attachment":[{"href":"https:\/\/techleap.nl\/wp-json\/wp\/v2\/media?parent=838"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techleap.nl\/wp-json\/wp\/v2\/categories?post=838"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techleap.nl\/wp-json\/wp\/v2\/tags?post=838"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}