{"id":872,"date":"2022-03-08T14:54:54","date_gmt":"2022-03-08T13:54:54","guid":{"rendered":"https:\/\/techleap-design.nl\/techleap\/?p=872"},"modified":"2024-01-12T14:09:10","modified_gmt":"2024-01-12T13:09:10","slug":"yorick-naeff-transformed-the-investing-experience-of-new-generations-with-bu","status":"publish","type":"post","link":"https:\/\/techleap.nl\/blog\/yorick-naeff-transformed-the-investing-experience-of-new-generations-with-bu\/","title":{"rendered":"How Yorick Naeff transformed the investing experience of new generations with BUX"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lkcgd8fl-9ed45aed6c88a87bfe3ef6d3c2f9e554\">\n.avia-section.av-lkcgd8fl-9ed45aed6c88a87bfe3ef6d3c2f9e554{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='header-blog'  class='avia-section av-lkcgd8fl-9ed45aed6c88a87bfe3ef6d3c2f9e554 alternate_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-872'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-6ucd-c8920507e494442a8aa09ca89b01e642 sc-av_one_half av-equal-height-column-flextable'><div  class='flex_column av-6ucd-c8920507e494442a8aa09ca89b01e642 av_one_half  avia-builder-el-1  el_before_av_one_half  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-middle  '     ><p><div  class='av-post-metadata-container av-lkcfu816-11e13a544ff90a1b6c46ed1453cccf7a av-metadata-container-align-left  avia-builder-el-2  el_before_av_heading  avia-builder-el-first  av-metadata-container-1'><div class='av-post-metadata-container-inner'><span class=\"av-post-metadata-content av-post-metadata-meta-content\"><span class=\"av-post-metadata-content av-post-metadata-modified\"><span class=\"av-post-metadata-modified-date\" >January 12, 2024<\/span><\/span><\/span><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lkcefi62-12cc994034100eab45549e6cea9ab545\">\n#top .av-special-heading.av-lkcefi62-12cc994034100eab45549e6cea9ab545{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lkcefi62-12cc994034100eab45549e6cea9ab545 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lkcefi62-12cc994034100eab45549e6cea9ab545 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lkcefi62-12cc994034100eab45549e6cea9ab545 av-special-heading-h1 blockquote modern-quote  avia-builder-el-3  el_after_av_post_metadata  avia-builder-el-last '><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >How Yorick Naeff transformed the investing experience of new generations with BUX<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/p><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-3l2z-030558c7662a69a74025d5764ee63cc3 av_one_half  avia-builder-el-4  el_after_av_one_half  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-middle  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lkcfxnpc-eaab6e1ad13537f2082091a99c9f7cbc\">\n.avia-image-container.av-lkcfxnpc-eaab6e1ad13537f2082091a99c9f7cbc img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lkcfxnpc-eaab6e1ad13537f2082091a99c9f7cbc .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lkcfxnpc-eaab6e1ad13537f2082091a99c9f7cbc av-styling- avia-align-center  avia-builder-el-5  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-4181 avia-img-lazy-loading-not-4181 avia_image ' src=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/11\/Yorick-Naeff-1.webp\" alt='' title='Yorick Naeff 1'  height=\"1133\" width=\"1600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/11\/Yorick-Naeff-1.webp 1600w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/11\/Yorick-Naeff-1-300x212.webp 300w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/11\/Yorick-Naeff-1-1030x729.webp 1030w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/11\/Yorick-Naeff-1-768x544.webp 768w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/11\/Yorick-Naeff-1-1440x1020.webp 1440w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/11\/Yorick-Naeff-1-1020x722.webp 1020w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/11\/Yorick-Naeff-1-1500x1062.webp 1500w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-16dbm6-4aa979c1e359788ae6906cd3e09c060f\">\n.avia-section.av-16dbm6-4aa979c1e359788ae6906cd3e09c060f{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='blog-row1-3-1'  class='avia-section av-16dbm6-4aa979c1e359788ae6906cd3e09c060f alternate_color avia-section-default avia-no-border-styling  avia-builder-el-6  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-872'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-10vyoe-cad53da60de876b0e60244cdb43f694c av_one_fifth  avia-builder-el-7  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div  '     ><\/div><div  class='flex_column av-wp7za-87fe590ff57011029116ced466c894cf av_three_fifth  avia-builder-el-8  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div  '     ><section  class='av_textblock_section av-r9292-4d6bd49f08aac9ef140b91595a57af84 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h4>From daring pivots to monumental acquisitions, BUX CEO Yorick Naeff shares the riveting evolution that catapulted BUX from a speculative trading app to the forefront of financial empowerment. In this podcast episode of the Scale Lab, he explains the secrets behind BUX&#8217;s unique approach, strategic pivots, and Yorick&#8217;s insights into managing investors, fostering diversity, and cultivating top-tier talent.<\/h4>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-myvbq-f7fdfd67ba7b7695d058113cb46f8d3d\">\n#top .hr.hr-invisible.av-myvbq-f7fdfd67ba7b7695d058113cb46f8d3d{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-myvbq-f7fdfd67ba7b7695d058113cb46f8d3d hr-invisible  avia-builder-el-10  el_after_av_textblock  el_before_av_sidebar '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-builder-widget-area clearfix  avia-builder-el-11  el_after_av_hr  el_before_av_hr '><div id=\"avia_auto_toc-2\" class=\"widget clearfix avia-widget-container avia_auto_toc avia_no_block_preview\"><div class=\"avia-preview-headline\">techleap Table of Contents<\/div><div class=\"avia-preview-info\">Title: <\/div><div class=\"avia-preview-in-front\">Table can only be rendered in frontend.<\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6owqo-95e2506356f87d4ae1ff653b14c0e193\">\n#top .hr.hr-invisible.av-6owqo-95e2506356f87d4ae1ff653b14c0e193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-6owqo-95e2506356f87d4ae1ff653b14c0e193 hr-invisible  avia-builder-el-12  el_after_av_sidebar  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-llevpbqw-984ebd1b4aa77b3879fd99db00c84b92 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Listen to the episode<\/h3>\n<div>The podcast episode is available on major listening platforms: <a href=\"https:\/\/open.spotify.com\/episode\/3QUx7dnglbDnkeVNsCQOgi?si=q7ORIug_RmeP5bOjqfsgGA\" target=\"_blank\" rel=\"noopener\">Spotify<\/a>, <a href=\"https:\/\/podcasts.apple.com\/nl\/podcast\/episode-16-how-yorick-naeff-transformed-the-investing\/id1558100523?i=1000553278955\" target=\"_blank\" rel=\"noopener\">Apple Podcasts<\/a>, <a href=\"https:\/\/www.google.com\/podcasts?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy8zZTQ5NmNlOC9wb2RjYXN0L3Jzcw==\" target=\"_blank\" rel=\"noopener\">Google Podcasts<\/a>,\u00a0<a href=\"https:\/\/pca.st\/9qlqw3yq\" target=\"_blank\" rel=\"noopener\">Pocket Casts<\/a>.<\/div>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-91tim-3e484571e80bc5db9b4916a31c6e6050 av_one_fifth  avia-builder-el-14  el_after_av_three_fifth  avia-builder-el-last  flex_column_div  '     ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-18wvgo-1dad98cc4d099a609a28e4f85ae93938\">\n.avia-section.av-18wvgo-1dad98cc4d099a609a28e4f85ae93938{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='content-blog'  class='avia-section av-18wvgo-1dad98cc4d099a609a28e4f85ae93938 alternate_color avia-section-default avia-no-border-styling  avia-builder-el-15  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-872'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-llexpp93-d21ed1503d267de88c84d79f340baa41 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"modular-text section\" data-section=\"What problem were you trying to solve with Bynder?\">\n<div class=\"c\">\n<div class=\"modular-text section\" data-section=\"How did you experience the process of finding the ultimate pizza recipe that you could scale for Magioni?\">\n<div class=\"c\">\n<div class=\"modular-text section\" data-section=\"Looking back, what was the first MVP of a VanMoof bike and how did you know you have a product-market fit?\">\n<div class=\"c\">\n<div class=\"modular-text section\" data-section=\"It seems like you have developed different functionalities before you could actually go to market. Is that true? \">\n<div class=\"c\">\n<div class=\"modular-text section\" data-section=\"&#091;00:01:13&#093; Constantijn: What is the edgiest thing that happened in BUX? \">\n<div class=\"c\">\n<h3>What is the edgiest thing that happened in BUX?<\/h3>\n<div>\n<p><strong>00:01:13 &#8211;\u00a0<\/strong> We try to do things a little bit differently with BUX because we operate in a pretty old space. The traditional brokerage industry has been there for years and you won\u2019t be able to differentiate yourself if you approach things the same way as others. You need to find your niche, your unique selling point. So, with BUX, we\u2019re focused on bridging traditional brokers with the new investing, i.e. cryptocurrencies &amp; Defi type of solutions.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"modular-text section\" data-section=\"Have you ever considered taking your product to a market that was more ready for you?\">\n<div class=\"c\">\n<div><\/div>\n<\/div>\n<\/div>\n<article class=\"article-wide modular-push section\" data-section=\"Marleen Vogelaar - founder and CEO @Ziel &amp; co-founder @Shapeways\">\n<div class=\"c\">\n<div class=\"text\">\n<div class=\"big\"><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"modular-text section\" data-section=\"Key highlights\">\n<div class=\"c\"><\/div>\n<\/div>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-120hc0-7db4c9faa322d150792da775d92c59a4\">\n#top .hr.hr-invisible.av-120hc0-7db4c9faa322d150792da775d92c59a4{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-120hc0-7db4c9faa322d150792da775d92c59a4 hr-invisible  avia-builder-el-17  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-lqdkytiq-2b8729e519e00130e6a0f4aa85ee1ef6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"modular-text section\" data-section=\"What problem were you trying to solve with Bynder?\">\n<div class=\"c\">\n<div class=\"modular-text section\" data-section=\"How did you experience the process of finding the ultimate pizza recipe that you could scale for Magioni?\">\n<div class=\"c\">\n<div class=\"modular-text section\" data-section=\"Looking back, what was the first MVP of a VanMoof bike and how did you know you have a product-market fit?\">\n<div class=\"c\">\n<div class=\"modular-text section\" data-section=\"It seems like you have developed different functionalities before you could actually go to market. Is that true? \">\n<div class=\"c\">\n<div class=\"modular-text section\" data-section=\"&#091;00:01:13&#093; Constantijn: What is the edgiest thing that happened in BUX? \">\n<div class=\"c\"><\/div>\n<\/div>\n<div class=\"c\">\n<h3>If you look back at the pivots you\u2019ve made along the way, is there anything in your entrepreneurial journey that really stands out?<\/h3>\n<div>\n<p><strong>00:02:44 &#8211;<\/strong> In the past seven or eight years, there were lots of different things that stood out, but I think there are a few things that are especially worth mentioning for people listening to the podcast. We\u2019ve made one large pivot along the way with BUX. Initially, we started the company with the idea of making investing accessible, intuitive, and also affordable for everyone. This vision is still there, but we completely changed our own mindsets on how this should work for people.<\/p>\n<p>We started with a speculative app that had a very understandable &amp; great UX\/UI, fat finger design, essentially everything the new generation wants and expects from a mobile application in the trading space. And we were very successful at it. However, at some point, you realise that speculative trading isn&#8217;t everything. We also want to help people build a financial future for themselves.<\/p>\n<p>Therefore, that initial vision became much larger, which implied that we had to change our investment proposition to a more mid\/long-term one. And this shift is very difficult to make if you use the same application you currently have. So, we did a few things: first, we fully acquired our entire executing broker partner back in 2017, and as a result, owned the full value chain. This acquisition was a very important learning point of how to basically build a brokerage firm from the ground up. It was our biggest pivot as a company, which lead eventually to our flagship app BUX Zero.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"modular-text section\" data-section=\"Have you ever considered taking your product to a market that was more ready for you?\">\n<div class=\"c\">\n<div><\/div>\n<\/div>\n<\/div>\n<article class=\"article-wide modular-push section\" data-section=\"Marleen Vogelaar - founder and CEO @Ziel &amp; co-founder @Shapeways\">\n<div class=\"c\">\n<div class=\"text\">\n<div class=\"big\"><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"modular-text section\" data-section=\"Key highlights\">\n<div class=\"c\"><\/div>\n<\/div>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-x0qnk-2c7ba9545d232e0d242f26aadfdb2c1c\">\n#top .hr.hr-invisible.av-x0qnk-2c7ba9545d232e0d242f26aadfdb2c1c{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-x0qnk-2c7ba9545d232e0d242f26aadfdb2c1c hr-invisible  avia-builder-el-19  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-llf78tgy-c3f748f322ecae5430e535079b8a3ad2\">\n.avia-image-container.av-llf78tgy-c3f748f322ecae5430e535079b8a3ad2 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-llf78tgy-c3f748f322ecae5430e535079b8a3ad2 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-llf78tgy-c3f748f322ecae5430e535079b8a3ad2 av-styling- avia-align-center  avia-builder-el-20  el_after_av_hr  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-4182 avia-img-lazy-loading-not-4182 avia_image ' src=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/11\/Yorick-Naeff-2.webp\" alt='' title='Yorick Naeff 2'  height=\"902\" width=\"1600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/11\/Yorick-Naeff-2.webp 1600w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/11\/Yorick-Naeff-2-300x169.webp 300w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/11\/Yorick-Naeff-2-1030x581.webp 1030w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/11\/Yorick-Naeff-2-768x433.webp 768w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/11\/Yorick-Naeff-2-1020x575.webp 1020w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/11\/Yorick-Naeff-2-1500x846.webp 1500w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/div><\/div><\/div>\n<section  class='av_textblock_section av-llf7btna-d949e037e1fb3dc8c0dcf73090d79aea '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"modular-text section\" data-section=\"What problem were you trying to solve with Bynder?\">\n<div class=\"c\">\n<div class=\"modular-text section\" data-section=\"How did you experience the process of finding the ultimate pizza recipe that you could scale for Magioni?\">\n<div class=\"c\">\n<div class=\"modular-text section\" data-section=\"Looking back, what was the first MVP of a VanMoof bike and how did you know you have a product-market fit?\">\n<div class=\"c\">\n<div class=\"modular-text section\" data-section=\"It seems like you have developed different functionalities before you could actually go to market. Is that true? \">\n<div class=\"c\">\n<div class=\"modular-text section\" data-section=\"&#091;00:01:13&#093; Constantijn: What is the edgiest thing that happened in BUX? \">\n<div class=\"c\">\n<div class=\"modular-text section\" data-section=\"&#091;00:05:50&#093; Constantijn: How important is it for you to own and design the whole stack?\">\n<div class=\"c\">\n<h3>How important is it for you to own and design the whole stack?<\/h3>\n<div>\n<p><strong>00:05:50 &#8211;<\/strong> The way I personally see it, is that I want to own the critical parts of the value chain. You want to own everything that regards your brokerage business, and there is a simple reason for it. The only way to keep that competitive edge, as well as the agility and the fast development pace, is by owning the key business elements yourself. Once you depend on another company, you will lose that competitive edge.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"modular-text section\" data-section=\"Have you ever considered taking your product to a market that was more ready for you?\">\n<div class=\"c\">\n<div><\/div>\n<\/div>\n<\/div>\n<article class=\"article-wide modular-push section\" data-section=\"Marleen Vogelaar - founder and CEO @Ziel &amp; co-founder @Shapeways\">\n<div class=\"c\">\n<div class=\"text\">\n<div class=\"big\"><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"modular-text section\" data-section=\"Key highlights\">\n<div class=\"c\"><\/div>\n<\/div>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-r1rgg-b6a9345c6defd29c4120409e4934d5ca\">\n#top .hr.hr-invisible.av-r1rgg-b6a9345c6defd29c4120409e4934d5ca{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-r1rgg-b6a9345c6defd29c4120409e4934d5ca hr-invisible  avia-builder-el-22  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-lqdkzlcl-7484f98bc0511cae950898efadaf389e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"modular-text section\" data-section=\"What problem were you trying to solve with Bynder?\">\n<div class=\"c\">\n<div class=\"modular-text section\" data-section=\"How did you experience the process of finding the ultimate pizza recipe that you could scale for Magioni?\">\n<div class=\"c\">\n<div class=\"modular-text section\" data-section=\"Looking back, what was the first MVP of a VanMoof bike and how did you know you have a product-market fit?\">\n<div class=\"c\">\n<div class=\"modular-text section\" data-section=\"It seems like you have developed different functionalities before you could actually go to market. Is that true? \">\n<div class=\"c\">\n<div class=\"modular-text section\" data-section=\"&#091;00:01:13&#093; Constantijn: What is the edgiest thing that happened in BUX? \">\n<div class=\"c\">\n<div class=\"modular-text section\" data-section=\"&#091;00:05:50&#093; Constantijn: How important is it for you to own and design the whole stack?\">\n<div class=\"c\"><\/div>\n<\/div>\n<div class=\"c\">\n<h3>Were there any other crucial product decisions you made besides this pivot?<\/h3>\n<div>\n<p><strong>00:09:49 &#8211;<\/strong> The most important thing we did is create virality. In our early days, we created a reward system, where a current customer was rewarded if they brought a new person to BUX. Our growth was pretty stable, but when we introduced this new rewards programme, people had an incentive to invite their friends to join BUX. Our main goal was to create awareness because we believed that a good product should sell itself.<\/p>\n<p>Of course, if you really want to establish hypergrowth, you need a critical mass of clientele. Initially, we didn\u2019t have the cash to deploy significant marketing money. So we established a base of early adopters and then started this reward programme in order to generate this snowball effect a little bit. These days, you need a critical mass per country in order to get that virality going. And for that, you need to do marketing.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"modular-text section\" data-section=\"Have you ever considered taking your product to a market that was more ready for you?\">\n<div class=\"c\">\n<div><\/div>\n<\/div>\n<\/div>\n<article class=\"article-wide modular-push section\" data-section=\"Marleen Vogelaar - founder and CEO @Ziel &amp; co-founder @Shapeways\">\n<div class=\"c\">\n<div class=\"text\">\n<div class=\"big\"><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"modular-text section\" data-section=\"Key highlights\">\n<div class=\"c\"><\/div>\n<\/div>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltt94-07747359a2b7010053376a1e70f0e0e8\">\n#top .hr.hr-invisible.av-ltt94-07747359a2b7010053376a1e70f0e0e8{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-ltt94-07747359a2b7010053376a1e70f0e0e8 hr-invisible  avia-builder-el-24  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-llf7ehly-d31a504a8027fedb26a6670fa97d704d\">\n.avia-image-container.av-llf7ehly-d31a504a8027fedb26a6670fa97d704d img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-llf7ehly-d31a504a8027fedb26a6670fa97d704d .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-llf7ehly-d31a504a8027fedb26a6670fa97d704d av-styling- avia-align-center  avia-builder-el-25  el_after_av_hr  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-4183 avia-img-lazy-loading-not-4183 avia_image ' src=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/11\/Yorick-Naeff-3.webp\" alt='' title='Yorick Naeff 3'  height=\"902\" width=\"1600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/11\/Yorick-Naeff-3.webp 1600w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/11\/Yorick-Naeff-3-300x169.webp 300w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/11\/Yorick-Naeff-3-1030x581.webp 1030w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/11\/Yorick-Naeff-3-768x433.webp 768w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/11\/Yorick-Naeff-3-1020x575.webp 1020w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/11\/Yorick-Naeff-3-1500x846.webp 1500w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/div><\/div><\/div>\n<section  class='av_textblock_section av-llf7fx6d-8452ae8618f89136858744926a56557f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"modular-text section\" data-section=\"What problem were you trying to solve with Bynder?\">\n<div class=\"c\">\n<div class=\"modular-text section\" data-section=\"How did you experience the process of finding the ultimate pizza recipe that you could scale for Magioni?\">\n<div class=\"c\">\n<div class=\"modular-text section\" data-section=\"Looking back, what was the first MVP of a VanMoof bike and how did you know you have a product-market fit?\">\n<div class=\"c\">\n<div class=\"modular-text section\" data-section=\"It seems like you have developed different functionalities before you could actually go to market. Is that true? \">\n<div class=\"c\">\n<div class=\"modular-text section\" data-section=\"&#091;00:01:13&#093; Constantijn: What is the edgiest thing that happened in BUX? \">\n<div class=\"c\">\n<div class=\"modular-text section\" data-section=\"&#091;00:05:50&#093; Constantijn: How important is it for you to own and design the whole stack?\">\n<div class=\"c\">\n<div class=\"modular-text section\" data-section=\"&#091;00:19:34&#093; Constantijn: You did mention before that your investors have high expectations. Maybe we can explore a bit the relationship with investors. Are they pushing you in areas where you don't want to go or are you completely aligned? \">\n<div class=\"c\">\n<h3>You did mention before that your investors have high expectations. Maybe we can explore a bit the relationship with investors. Are they pushing you in areas where you don&#8217;t want to go or are you completely aligned?<\/h3>\n<div>\n<p><b>00:19:34 &#8211; <\/b>I think it&#8217;s the investors&#8217; job to keep pushing the management team as much as they can to deliver on the ambitions that they set. I&#8217;m a very ambitious person, so I set my goals extremely high. And you will probably see if you look at interviews that I&#8217;ve done before, that I&#8217;m talking about millions of customers and I generally feel that way. I do believe that we [BUX] should be the European number one.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"modular-text section\" data-section=\"Have you ever considered taking your product to a market that was more ready for you?\">\n<div class=\"c\">\n<div><\/div>\n<\/div>\n<\/div>\n<article class=\"article-wide modular-push section\" data-section=\"Marleen Vogelaar - founder and CEO @Ziel &amp; co-founder @Shapeways\">\n<div class=\"c\">\n<div class=\"text\">\n<div class=\"big\"><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"modular-text section\" data-section=\"Key highlights\">\n<div class=\"c\"><\/div>\n<\/div>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1qy3s-fbb6d711b2b0f69fef9d738424887529\">\n#top .hr.hr-invisible.av-1qy3s-fbb6d711b2b0f69fef9d738424887529{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-1qy3s-fbb6d711b2b0f69fef9d738424887529 hr-invisible  avia-builder-el-27  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-lqdl0c8o-48513ad282bbfca2d0cecd45121e96a9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"modular-text section\" data-section=\"What problem were you trying to solve with Bynder?\">\n<div class=\"c\">\n<div class=\"modular-text section\" data-section=\"How did you experience the process of finding the ultimate pizza recipe that you could scale for Magioni?\">\n<div class=\"c\">\n<div class=\"modular-text section\" data-section=\"Looking back, what was the first MVP of a VanMoof bike and how did you know you have a product-market fit?\">\n<div class=\"c\">\n<div class=\"modular-text section\" data-section=\"It seems like you have developed different functionalities before you could actually go to market. Is that true? \">\n<div class=\"c\">\n<div class=\"modular-text section\" data-section=\"&#091;00:01:13&#093; Constantijn: What is the edgiest thing that happened in BUX? \">\n<div class=\"c\">\n<div class=\"modular-text section\" data-section=\"&#091;00:05:50&#093; Constantijn: How important is it for you to own and design the whole stack?\">\n<div class=\"c\">\n<div class=\"modular-text section\" data-section=\"&#091;00:19:34&#093; Constantijn: You did mention before that your investors have high expectations. Maybe we can explore a bit the relationship with investors. Are they pushing you in areas where you don't want to go or are you completely aligned? \">\n<div class=\"c\"><\/div>\n<\/div>\n<div class=\"modular-text section\" data-section=\"&#091;00:23:06&#093; Constantijn: Do you have any lessons that you could share on how to manage your investors and how this relationship works for you?\">\n<div class=\"c\">\n<h3>Do you have any lessons that you could share on how to manage your investors and how this relationship works for you?<\/h3>\n<div>\n<p><b>00:23:06 &#8211; <\/b>I think it&#8217;s all about expectations management. You need to set expectations for your board and clearly outline who is in the lead. Of course, we can vote if you are not happy with something, but it\u2019s ultimately me making the final call.<\/p>\n<p>That said, we had the luxury of choosing our investors. For a very specific reason, we chose Prosus Ventures and Tencent. It\u2019s great to have them as an investor because they are a massive company with a dedicated team of people helping you out with a variety of things, such as recruitment, PR, media, etc.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"modular-text section\" data-section=\"Have you ever considered taking your product to a market that was more ready for you?\">\n<div class=\"c\">\n<div><\/div>\n<\/div>\n<\/div>\n<article class=\"article-wide modular-push section\" data-section=\"Marleen Vogelaar - founder and CEO @Ziel &amp; co-founder @Shapeways\">\n<div class=\"c\">\n<div class=\"text\">\n<div class=\"big\"><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"modular-text section\" data-section=\"Key highlights\">\n<div class=\"c\"><\/div>\n<\/div>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8c9bc-16a3c5c3f556707e98c61c48608be2c1\">\n#top .hr.hr-invisible.av-8c9bc-16a3c5c3f556707e98c61c48608be2c1{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-8c9bc-16a3c5c3f556707e98c61c48608be2c1 hr-invisible  avia-builder-el-29  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-llf7hg5t-04f65a16eda57c3390ff5e6b16086733\">\n.avia-image-container.av-llf7hg5t-04f65a16eda57c3390ff5e6b16086733 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-llf7hg5t-04f65a16eda57c3390ff5e6b16086733 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-llf7hg5t-04f65a16eda57c3390ff5e6b16086733 av-styling- avia-align-center  avia-builder-el-30  el_after_av_hr  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-4185 avia-img-lazy-loading-not-4185 avia_image ' src=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/11\/Yorick-Naeff-6.webp\" alt='' title='Yorick Naeff 6'  height=\"902\" width=\"1600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/11\/Yorick-Naeff-6.webp 1600w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/11\/Yorick-Naeff-6-300x169.webp 300w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/11\/Yorick-Naeff-6-1030x581.webp 1030w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/11\/Yorick-Naeff-6-768x433.webp 768w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/11\/Yorick-Naeff-6-1020x575.webp 1020w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/11\/Yorick-Naeff-6-1500x846.webp 1500w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/div><\/div><\/div>\n<section  class='av_textblock_section av-llf7ipri-d5dd1aef47ad587bb6550d9de66f47ea '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"modular-text section\" data-section=\"What problem were you trying to solve with Bynder?\">\n<div class=\"c\">\n<div class=\"modular-text section\" data-section=\"How did you experience the process of finding the ultimate pizza recipe that you could scale for Magioni?\">\n<div class=\"c\">\n<div class=\"modular-text section\" data-section=\"Looking back, what was the first MVP of a VanMoof bike and how did you know you have a product-market fit?\">\n<div class=\"c\">\n<div class=\"modular-text section\" data-section=\"It seems like you have developed different functionalities before you could actually go to market. Is that true? \">\n<div class=\"c\">\n<div class=\"modular-text section\" data-section=\"&#091;00:01:13&#093; Constantijn: What is the edgiest thing that happened in BUX? \">\n<div class=\"c\">\n<div class=\"modular-text section\" data-section=\"&#091;00:05:50&#093; Constantijn: How important is it for you to own and design the whole stack?\">\n<div class=\"c\">\n<div class=\"modular-text section\" data-section=\"&#091;00:19:34&#093; Constantijn: You did mention before that your investors have high expectations. Maybe we can explore a bit the relationship with investors. Are they pushing you in areas where you don't want to go or are you completely aligned? \">\n<div class=\"c\">\n<h3>How do you retain that kind of talent? And you said you aim for a diverse team at BUX, is there an existing policy on that?<\/h3>\n<div>\n<p>00:32:18 &#8211; We make sure to provide our employees with stock option plans as well as provide non-financial benefits, such as team-bonding events, lunches, pension plans, flexible work environment, etc. So we&#8217;re doing a lot of stuff to make sure that we retain them. There&#8217;s one thing I do want to mention as well &#8211; obviously, in the Netherlands, as a fintech firm, it is quite difficult sometimes to find really experienced senior people. But with a flexible work policy, we are open to hiring talent outside the Netherlands too.<\/p>\n<p>Talking about diversity &#8211; already in 2016 &#8211; we told ourselves that diversity plays a very important role in the hiring process. I firmly believe that a diverse team is a better-performing team. And at some point, I said that we need a gender &amp; ethnically diverse management team. It was a hard target we set for ourselves and thus made it happen. Diversity brings different points of view and perspectives on the same things, which is very beneficial for the company\u2019s multiculturalism &amp; international growth.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"modular-text section\" data-section=\"Have you ever considered taking your product to a market that was more ready for you?\">\n<div class=\"c\">\n<div><\/div>\n<\/div>\n<\/div>\n<article class=\"article-wide modular-push section\" data-section=\"Marleen Vogelaar - founder and CEO @Ziel &amp; co-founder @Shapeways\">\n<div class=\"c\">\n<div class=\"text\">\n<div class=\"big\"><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"modular-text section\" data-section=\"Key highlights\">\n<div class=\"c\"><\/div>\n<\/div>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-11t4o8-69847393c9852b4c65c47b8e14a3ca5d\">\n.avia-section.av-11t4o8-69847393c9852b4c65c47b8e14a3ca5d{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='content-blog-2c'  class='avia-section av-11t4o8-69847393c9852b4c65c47b8e14a3ca5d alternate_color avia-section-default avia-no-border-styling  avia-builder-el-32  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-872'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-vxawg-a60c696ff1504bf2cfa73bc2469066a1 sc-av_one_half av-equal-height-column-flextable'><div  class='flex_column av-vxawg-a60c696ff1504bf2cfa73bc2469066a1 av_one_half  avia-builder-el-33  el_before_av_one_half  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-middle  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-llf2vu8a-b6657baa8db5ab959590317d77cfbae3\">\n.avia-image-container.av-llf2vu8a-b6657baa8db5ab959590317d77cfbae3 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-llf2vu8a-b6657baa8db5ab959590317d77cfbae3 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-llf2vu8a-b6657baa8db5ab959590317d77cfbae3 av-styling- avia-align-center  avia-builder-el-34  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-4186 avia-img-lazy-loading-not-4186 avia_image ' src=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/11\/Yorick-Naeff-7.webp\" alt='' title='Yorick Naeff 7'  height=\"902\" width=\"1600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/11\/Yorick-Naeff-7.webp 1600w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/11\/Yorick-Naeff-7-300x169.webp 300w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/11\/Yorick-Naeff-7-1030x581.webp 1030w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/11\/Yorick-Naeff-7-768x433.webp 768w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/11\/Yorick-Naeff-7-1020x575.webp 1020w, https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/11\/Yorick-Naeff-7-1500x846.webp 1500w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/div><\/div><\/div><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-p5408-27ae5b328f7ccad67c3aa8cd7faf3d55 av_one_half  avia-builder-el-35  el_after_av_one_half  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-middle  '     ><section  class='av_textblock_section av-bpajo-6bba740232374d26ec194d2ec593dec0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Curious to hear the whole story? Listen to the whole episode now on Spotify, Apple Podcasts, or Anchor.<\/h3>\n<div class=\"big\"><\/div>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-llf2ww7q-37f2dd05b26a801aafbb41236c3aa2bb-wrap avia-button-left  avia-builder-el-37  el_after_av_textblock  avia-builder-el-last  tl-custom-bt-or'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-llf2ww7q-37f2dd05b26a801aafbb41236c3aa2bb\">\n#top #wrap_all .avia-button.av-llf2ww7q-37f2dd05b26a801aafbb41236c3aa2bb{\nfont-size:17px;\nborder-style:none;\nborder-radius:0 0 0 0;\nbox-shadow:none;\ntransition:all 0.4s ease-in-out;\npadding:11px 26px 11px 26px;\n}\n#top #wrap_all .avia-button.av-llf2ww7q-37f2dd05b26a801aafbb41236c3aa2bb:hover{\ncolor:black;\nopacity:1;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all.avia-button.av-llf2ww7q-37f2dd05b26a801aafbb41236c3aa2bb:hover .avia_button_background{\nborder-radius:0 0 0 0;\n}\n<\/style>\n<a href=\"https:\/\/anchor.fm\/techleapnl\/episodes\/Episode-16-How-Yorick-Naeff-transformed-the-investing-experience-of-new-generations-with-BUX-e1fbt00\" class=\"avia-button av-llf2ww7q-37f2dd05b26a801aafbb41236c3aa2bb avia-icon_select-no avia-size-large avia-position-left avia-color-theme-color-highlight avia-font-color-black\" target=\"_blank\" rel=\"noopener noreferrer\"><span class='avia_iconbox_title' >Listen now<\/span><span class='avia_button_background avia-button avia-color-theme-color-highlight' ><\/span><\/a><\/div><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k3z68-3c5957956f2db5d51f77f21ff77afca3\">\n.avia-section.av-k3z68-3c5957956f2db5d51f77f21ff77afca3{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='related-posts'  class='avia-section av-k3z68-3c5957956f2db5d51f77f21ff77afca3 alternate_color avia-section-default avia-no-border-styling  avia-builder-el-38  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-872'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-hfdjs-39d9493c56806b9ff73198b9043a574d\">\n#top 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data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:&quot;7&quot;,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;show_slide_delay&quot;:90}\" class='avia-content-slider avia-content-slider-active avia-content-slider1 avia-content-slider-odd  avia-builder-el-40  el_after_av_heading  avia-builder-el-last  av-slideshow-ui av-control-default   av-no-slider-navigation av-slideshow-autoplay av-loop-endless av-loop-manual-endless '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Blog\" ><div class=\"avia-content-slider-inner\"><div class=\"slide-entry-wrap\"><article class='slide-entry flex_column  post-entry post-entry-4846 slide-entry-overview slide-loop-1 slide-parity-odd  av_one_third first real-thumbnail posttype-post post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href=\"https:\/\/techleap.nl\/blog\/prinsjesdag-2023-key-takeaways-from-budget-day-for-the-dutch-startup-and-scaleup-community\/\" data-rel=\"slide-1\" class=\"slide-image\" title=\"Prinsjesdag 2023: Key takeaways from Budget Day for the Dutch startup and scaleup community\"><img decoding=\"async\" fetchpriority=\"high\" width=\"495\" height=\"400\" src=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/12\/Prinsjesdag-2023-495x400.webp\" class=\"wp-image-4848 avia-img-lazy-loading-not-4848 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href=\"https:\/\/techleap.nl\/blog\/prinsjesdag-2023-key-takeaways-from-budget-day-for-the-dutch-startup-and-scaleup-community\/\" title=\"Prinsjesdag 2023: Key takeaways from Budget Day for the Dutch startup and scaleup community\">Prinsjesdag 2023: Key takeaways from Budget Day for the Dutch startup and scaleup community<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2023-09-25T12:31:47+02:00\" >September 25, 2023<\/time><div class=\"slide-meta-del\">\/<\/div><div class=\"slide-meta-comments\"><a href=\"https:\/\/techleap.nl\/blog\/prinsjesdag-2023-key-takeaways-from-budget-day-for-the-dutch-startup-and-scaleup-community\/#respond\">0 Comments<\/a><\/div><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><div class=\"read-more-link\"><a href=\"https:\/\/techleap.nl\/blog\/prinsjesdag-2023-key-takeaways-from-budget-day-for-the-dutch-startup-and-scaleup-community\/\" class=\"more-link\">Read more<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span 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itemprop='name'>Sylvie<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2022-03-08T14:54:54+01:00\" >2023-09-25 12:31:47<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-03-25 13:01:01<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Prinsjesdag 2023: Key takeaways from Budget Day for the Dutch startup and scaleup community<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-887 slide-entry-overview slide-loop-2 slide-parity-even  av_one_third  real-thumbnail posttype-post post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href=\"https:\/\/techleap.nl\/blog\/from-a-submarine-engineer-to-a-successful-ceo-how-sid-sijbrandij-redefined\/\" data-rel=\"slide-1\" class=\"slide-image\" title=\"From a submarine engineer to a successful CEO: How Sid Sijbrandij redefined the world of SaaS with GitLab\"><img decoding=\"async\" fetchpriority=\"high\" width=\"495\" height=\"400\" src=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/08\/GitLab-1-495x400.webp\" class=\"wp-image-4118 avia-img-lazy-loading-not-4118 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href=\"https:\/\/techleap.nl\/blog\/from-a-submarine-engineer-to-a-successful-ceo-how-sid-sijbrandij-redefined\/\" title=\"From a submarine engineer to a successful CEO: How Sid Sijbrandij redefined the world of SaaS with GitLab\">From a submarine engineer to a successful CEO: How Sid Sijbrandij redefined the world of SaaS with GitLab<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2023-08-23T12:13:30+02:00\" >August 23, 2023<\/time><div class=\"slide-meta-del\">\/<\/div><div class=\"slide-meta-comments\"><a href=\"https:\/\/techleap.nl\/blog\/from-a-submarine-engineer-to-a-successful-ceo-how-sid-sijbrandij-redefined\/#respond\">0 Comments<\/a><\/div><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><div class=\"read-more-link\"><a href=\"https:\/\/techleap.nl\/blog\/from-a-submarine-engineer-to-a-successful-ceo-how-sid-sijbrandij-redefined\/\" class=\"more-link\">Read more<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/08\/GitLab-1.webp<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1133<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1600<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Sylvie<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/techleap-design.nl\/techleap\/wp-content\/uploads\/sites\/2\/2023\/11\/Techleap_Logo_BrandBlack_Techleap_Logo_Reversed.svg<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Sylvie<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2022-03-08T14:54:54+01:00\" >2023-08-23 12:13:30<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2023-12-21 15:48:01<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>From a submarine engineer to a successful CEO: How Sid Sijbrandij redefined the world of SaaS with GitLab<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-848 slide-entry-overview slide-loop-3 slide-parity-odd  post-entry-last  av_one_third  real-thumbnail posttype-post post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href=\"https:\/\/techleap.nl\/blog\/12-things-you-should-know-about-adyens-success-story-podcast-with-pieter-van-der-does-ceo-at-adyen\/\" data-rel=\"slide-1\" class=\"slide-image\" title=\"12 things you should know about Adyen\u2019s success story &#8211; podcast with Pieter van der Does, CEO at Adyen\"><img decoding=\"async\" fetchpriority=\"high\" width=\"495\" height=\"400\" src=\"https:\/\/techleap.nl\/wp-content\/uploads\/sites\/2\/2023\/08\/Adyen-1-495x400.webp\" class=\"wp-image-4232 avia-img-lazy-loading-not-4232 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href=\"https:\/\/techleap.nl\/blog\/12-things-you-should-know-about-adyens-success-story-podcast-with-pieter-van-der-does-ceo-at-adyen\/\" title=\"12 things you should know about Adyen\u2019s success story &#8211; podcast with Pieter van der Does, CEO at Adyen\">12 things you should know about Adyen\u2019s success story &#8211; podcast with Pieter van der Does, CEO at Adyen<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" 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itemprop='height'>1133<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1600<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Sylvie<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/techleap-design.nl\/techleap\/wp-content\/uploads\/sites\/2\/2023\/11\/Techleap_Logo_BrandBlack_Techleap_Logo_Reversed.svg<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Sylvie<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2022-03-08T14:54:54+01:00\" >2023-08-17 13:52:42<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2023-12-20 18:00:11<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>12 things you should know about Adyen\u2019s success story &#8211; podcast with Pieter van der Does, CEO at Adyen<\/span><\/span><\/span><\/article><\/div><\/div><\/div>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":873,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[45],"class_list":["post-872","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-the-scale-lab"],"acf":[],"_links":{"self":[{"href":"https:\/\/techleap.nl\/wp-json\/wp\/v2\/posts\/872","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techleap.nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techleap.nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techleap.nl\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/techleap.nl\/wp-json\/wp\/v2\/comments?post=872"}],"version-history":[{"count":11,"href":"https:\/\/techleap.nl\/wp-json\/wp\/v2\/posts\/872\/revisions"}],"predecessor-version":[{"id":4870,"href":"https:\/\/techleap.nl\/wp-json\/wp\/v2\/posts\/872\/revisions\/4870"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techleap.nl\/wp-json\/wp\/v2\/media\/873"}],"wp:attachment":[{"href":"https:\/\/techleap.nl\/wp-json\/wp\/v2\/media?parent=872"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techleap.nl\/wp-json\/wp\/v2\/categories?post=872"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techleap.nl\/wp-json\/wp\/v2\/tags?post=872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}