How founders can make a startup investors want in 2022

“Understanding the night shift and their work process is the key to making something they want and need,” says Jorien de Jonge, Head of Marketing and Clinical Affairs at Momo Medical. By putting the user at the center of the product development process, founders are much more likely to build something people actually want, rather than something they’re simply excited to build.

But it’s not a one-time process. Menno and his team are continuously speaking with customers and updating their solution. For example, Momo Medical learned that good, reliable wireless internet is a struggle in many nursing homes. If their product relied on a strong wireless connection, most nurses wouldn’t find it helpful.

So Menno adopted this problem as his own. He and his team figured out how their app could provide live data from the bed sensors without requiring a stable wifi connection.

By taking a wider view of his customer’s daily experience, Menno was able to make a product that solves a pain point without creating more problems. As a result, this will help Momo Medical serve more nursing homes. Because at the end of the day, founders have to think about who they currently serve before thinking about 1000 customers down the line.