So one of the things that, I’d say, is bugging me and I don’t know the navigation around it is the concept of ambition in this country. I have a couple of flavours to that. One is I meet too many entrepreneurs who are afraid to think: ‘Oh, this is going to be a big thing. It’s going to be global. It’s going to be a multibillion-dollar enterprise’. They’re afraid. They almost think it’s ridiculous to consider that as an outcome, and I’m not sure what drives that. But in parallel to that, I run into people, such as some of our guests, who are criticised and yet they go out and they build something incredible.
Constantijn [00:03:56] In a way success is being discounted.
Joe [00:03:59] Yes, in a way, Dutch entrepreneurs are fighting against their own culture when they’re trying to go do something pretty extraordinary. And I don’t know if this is some leftover from days gone by, but maybe I can return this question back to you – what do you think is the source of this?
Constantijn [00:04:22] I think that’s a very fair point. We actually have measured the ambition levels of Dutch entrepreneurs in our research and have seen that they typically tend to be less ambitious than their European counterparts. But we are more entrepreneurial, funnily enough. So we tend to have more startups than other countries, because we tend to favor independence and autonomy – that’s why we become entrepreneurs. Independence is our cultural trait. We are very much on the conceptual side of things. But when it comes to building a whole organisation – the processes around it, etc – we tend to be less interested in that part.
Ambition is part of being an entrepreneur, of getting capital for your business, etc, which means that you need to convince people to invest in you. Having the right people around you is essential, if you get people asking you ‘why are you so greedy’, that won’t particularly help.
That said, all of our podcast guests so far have been very low-key & humble, they came to the studio on their bikes, and you wouldn’t have said that they are super successful entrepreneurs unless you knew it.
So another side to the coin is that a lot of Dutch entrepreneurs prefer to stay under the radar and build their businesses, instead of being placed on the pedestal