Transparency and tough decisions: How to scale your business effectively

In any stage of your journey, transparency with your team and stakeholders is vital. Ensure responsibilities are clearly communicated to teams, be firm but fair when having these conversations.

While you may think you’re being clear, often this isn’t the case, so leave no room for wires to be crossed. Not only will this allow your teams to coordinate and plan better, it will allow you to identify potential problems before they develop into anything bigger.

Avoid ‘general’ meetings which run the risk of glossing over important information, if there are multiple vital components, then hold meetings for each to make sure your message has been received.

When this clear communication is present, making the tough decisions when KPIs aren’t met will be much easier as there’s solid clarity over who is responsible for what.

Offering a progression plan within your business is key to retaining your best talent. Setting fair and clear KPIs is not only essential from a logistical perspective, but also for the personal development of your employees.

Part of this requires allowing autonomy among teams, displaying a level of trust which will allow individuals to flourish when left with a brief. If you’ve paid enough attention to your recruitment strategy, this shouldn’t be an issue.

However, it’s important to maintain at least some flexibility within these goals. Things change in business, the effects of COVID are a prime example of this, so factor in circumstances when revisiting the KPIs you set initially.

Equipping yourself aptly for growth can save a lot of headaches throughout your scaling journey, so a strong HR department can be priceless.

It’s easy to lose sight of values during transitional periods, which can have detrimental effects on how consumers view your business, as well as morale within your team. While these values can naturally evolve, be wary of straying too far from the very thing that others have bought into.

Also, be wary of spreading yourself too thin. Being ambitious is great, however don’t confuse this with thinking you must cover an endless list of objectives within unrealistic timelines. It’s better to be the best at a few things, than average at everything else.

Maintaining a diverse team is key to growing a strong business. Diverse teams are more profitable, more creative and are better at solving problems, so it’s only natural that you’d want to nurture an environment that celebrates diversity, starting with your founders.

Being cautious when it comes to titles is one other thing to bear in mind. Mis-use of titles can lead to division among teams, so be sensitive about how you approach this.