November 14, 2024
What VCs Are Really Looking For: 9 Tips to Nail Your Pitch

After a decade in Silicon Valley, Marin has extensive experience on both sides of the pitching arena. As a partner at Google’s AI investment fund, he’s seen hundreds of pitches and ensuing investment decisions. And as an operator, Marin co-created pitches that have raised over $500 million in funding
Ryan is a seasoned technology executive and investor. He was an early executive at Twitter, where he led the platform’s product strategy and partnerships. After Twitter, he joined Redpoint Ventures as a General Partner, specialising in early-stage investments in consumer and enterprise businesses.
At Redpoint, Ryan invested over $100 million in companies including Figma, Hims, Loom, Telegram, Shield AI, and FLEXE, serving on many boards.
Many founders dive straight into product details or technology specs, losing investor attention before they’ve even started. Your pitch needs a clear story arc that builds understanding progressively, with particularly strong opening and closing moments; these are what investors remember and share with their partners.
“Think of your first slide like a movie trailer – show people just enough to get excited about what’s coming. Don’t give away all the details, but make them want to see more.” – Marin
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VCs aren’t just investing in metrics – they’re investing in people. Whether it’s a family team bringing deep industry experience or world-class experts uniquely qualified to solve a problem, investors need to understand why you’re the right team for this journey. The best founders combine expertise with genuine passion for the space and challenge – they’re the ones who persevere through hard times and find ways around obstacles.
“I want to know your connection to this business. When founders share their personal story and why they’re committed, that’s what gets me emotionally invested.” – Marin
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Converting businesses from their current solutions (even if that’s an Excel spreadsheet from 1995) isn’t just challenging – it’s often seen as impossible. Investors have heard “the time is right” for decades. Your job is to prove why the market is genuinely ready for change, whether that’s through regulatory shifts, technological evolution, or changing consumer behaviour.
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Investors need to believe your business can consistently acquire customers and generate revenue. Many founders focus on total numbers but fail to show the underlying mechanics of their growth.
“What investors need to believe is that you have a way to consistently get customers into the machine and get money on the other side… I always want a cohort that looks flat at some point, because that means for some pocket of your users, they are consistently using it.” – Marin
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Simply stating a large Total Addressable Market (TAM) isn’t enough – and can actually harm your credibility. VCs need to understand not just the total market size, but your specific path to capturing it. Show them how you’ll build from your current segment to adjacent opportunities through clear, staged growth.
“Don’t just show us a huge market. Help us do the math and show us how you’ll build a multi-billion dollar business starting with your core market. Make it easy for us to see your path to scale.” – Ryan
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Hiding from competition is a red flag for investors. Whether you’re disrupting incumbents or competing with other startups, investors need to see that you understand your market position clearly and honestly. Strong founders don’t just acknowledge competitors – they demonstrate a deep understanding of why customers choose them instead.
“In most situations, there’s one “800 pound Gorilla” competitor, alternative to your product. The thing that most of your potential customers use today. You have to make a compelling case on why people are going to choose your product over that.” – Marin
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Your fundraising process needs to be as well-planned as your product strategy. Many founders treat fundraising reactively, taking meetings as they come and focusing on one investor at a time. This approach leads to weak negotiating positions and missed opportunities. Running a coordinated process with multiple VCs moving in parallel creates the competitive dynamics needed for better terms.
“Think of it like a playoff bracket – build a pipeline of firms and keep them moving through stages together. If you’re deep with one firm but the one you really want is just taking their first meeting, you’ve lost your leverage.” – Ryan
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Selecting the right investor is as crucial as securing the funding. Many founders chase the highest valuation or first term sheet, but remember: you’re choosing a long-term partner who could stick around for a decade or more. Your funding will run out relatively soon, but investors remain – at worst, they can fire you or force bad exits, and at best, they’ll fight for you, leverage connections, and provide crucial bridge funding when you need it most.
“Don’t just talk to the startups that are on the VCs website. They’ll send you the ones they clearly want you to talk to. Find the companies that failed – that’s when you really learn about an investor’s character.” – Ryan
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Your slides need to be instantly understandable. VCs see thousands of decks – if they have to squint, search for numbers, or decipher complex charts, you’ve already lost them. The goal isn’t to impress with design complexity, but to convey information so clearly it can be understood at a glance.
“Any slide should tell investors what they need to know before they read! Don’t have them squint at small details, or decipher complex graphs or tables.” – Marin
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