[00:26:16] Joe: How did your company culture evolve as you scaled?
Maxim: We have a very strong culture at Dott. I’m personally a big believer in setting very clear values for your company from the start.
I always share this example – the first-ever brainstorming session we did at Dott (when we were five or six people at that time) was about the kind of future we want to establish in the company so that: a) we are happy and proud to work for this company and b) the company itself is successful from a business perspective.
So after this brainstorming session, we basically established Dott’s values, which are: one – we protect our planet. Two – we are transparent. Three – we care for each other. Four – we work smart. And five – we get things done and keep pushing for more. These values reflect the kind of responsible company we want to be from a social and environmental standpoint, but also reflect the fact that we aim to be a business that is successful.