Michiel Muller on how Picnic disrupted the supermarket industry

Key highlights
1:07 – Michiel – “If you want to disrupt a big market with your business, there is no way of taking less risks.”

13:35 – Michiel – “Recruiting talent has not so much to do with having the budget to do with paying people. I’d say the best people are coming to Picnic because they want to change the world.”

30:59 – Michiel – “Of course we ‘do feeling’ [when taking decisions], but we’d also like to do a bit of sensing and understand if the data provides proof that this is a good idea.”

32:18 – Michiel – “Data is the culture, totally.”

34:50 – Michiel – “At Picnic we were extremely lucky that we found a market where people were just waiting for change to happen.”

53:55 – Michiel – “As an investor, you’d want the founders to spend money wisely but rapidly in the early stage to ensure rapid growth.”

57:06 – Michiel – “What drives me most is having a problem, a crazy idea, and then ask ourselves whether we can make this happen, despite any hurdles.”